Social media is one of the most important communication channels, playing a key role in attracting customers and spreading brand awareness — especially in the F&B industry. Recognizing the power of social platforms, Kami BBQ & Hotpot Restaurant partnered with ADSMO to launch a Facebook fanpage advertising campaign, aiming to enhance brand visibility and increase customer traffic to the restaurant.

ADSMO solution to deploy advertising campaigns:

• Conduct in-depth research on the restaurant’s target customer segments, including preferences, behaviors, age groups, geographic reach, and more.
• Provide consultation and propose attractive promotional programs such as happy hour combos, free dishes for large orders, and more.
• Develop engaging campaign content and design visually appealing food images that spark curiosity and enhance customers’ interest in the restaurant.
• Continuously monitor and evaluate the campaign to optimize advertising performance, ensuring cost-effectiveness for each reach, interaction, and message received.

Results achieved after advertising:

• The interaction rate on the restaurant’s fanpage saw a breakthrough increase, with thousands of likes and hundreds of comments and shares throughout the campaign.
• The number of customers visiting the restaurant increased significantly, especially during peak hours and weekends.
• The restaurant’s fanpage has become an effective channel for connecting with and reaching customers, helping the brand leave a strong impression in their minds.

ADSMO is proud to have contributed to helping Kami BBQ & Hotpot not only gain greater brand recognition but also build affection and trust within the community. Each project is a journey of partnership with a brand, and Kami stands as a clear example of the power of a well-planned, targeted advertising strategy.