Professional Website Design: An inevitable trend in the digital age

Technology is increasingly diverse, owning a website is no longer a distant thing. However, to compete in the challenging online market, businesses are required to design a professional website, which is attractive and operates effectively. So what are the evaluation criteria for a professional website? Find out now with ADSMO.

1. WHY DO BUSINESSES NEED TO DESIGN A PROFESSIONAL WEBSITE?

1.1 Increase sales revenue

A professionally and scientifically designed website will attract many visitors and increase conversions into potential customers, thereby effectively increasing sales revenue.

1.2 Increase reputation

A website is the face of a business in the digital market. To increase prestige and strengthen the trust of customers and partners, businesses need to own a website that is invested in both interface and content.

1.3 Create a strong impression at first sight

Sloppy, sloppy websites will create an unprofessional impression on customers and partners. Choose a reputable web design company to build a positive image right from the start.

1.4 Higher Google ranking

An outdated, poorly designed website will negatively affect Search engine ranking performance. When building a website, check to see if it meets all of Google’s high ranking criteria, especially the customer experience factor.

1.5 Reduce bounce rate

An invested website will attract customers to visit longer, encouraging them to explore the business’s products and services. A slow website, bad design, and sketchy content will make customers leave as soon as they click on the website.

1.6 Brand consistency

Amateur or self-made websites often combine colors that are not consistent with the brand, inconsistent logos, abuse of many different fonts,… All of these things negatively affect the experience and trust of potential customers with the business.

2. 6 CRITERIA FOR EVALUATING A NEWEST PROFESSIONAL WEBSITE DESIGN

2.1 Clear purpose

The goal of a business website must help customers solve the problems they are facing. Businesses must clearly understand the needs of customers, ask themselves why customers stay on your page and what they will achieve. From there, build appropriate page layout, content and CTAs.

2.2 Quality content

Professional websites always build user-centric content, not just mechanical SEO. SEO will play a big role in shaping the content of the website as providing the customer’s search intent. Use Pillar pages and Topic clusters to explore topics that customers are interested in, thereby creating a quality content structure.

2.3 Outstanding UI/UX interface

Effective and powerful user experience (UX) and user interface (UI) are among the most important principles when designing a website. Think of UI as what your business users see and UX as their emotions and experiences when interacting with your website.

2.4 Great Performance

Measuring website performance is one of the essential website design criteria. Make sure to optimize your metrics:

• Fast page load speed: According to Akamai, a 2-second delay in page load time increases bounce rates by 103%, and 53% of mobile e-commerce website users will leave if it takes longer than 3 seconds to load.
• SEO performance: Use SEO optimization techniques such as avoiding duplicate content, optimizing website speed to help search engines find your business website and make it more visible to potential customers ability.

2.5 Responsive Website Design

Currently, traffic from mobile devices accounts for more than half of Internet traffic. That is why the Website must be optimized on all devices including PC, Smartphone and Tablet. Make sure the navigation menu, position, image size, CTA display correctly on all screen sizes.

2.6 High security

Ensuring user safety is an important part of designing a professional Website. Protect users’ personal information through multi-factor authentication (MFA), SSL certificates, Secure hosting.

Designing a professional Website is not simple, from determining goals, strategies, planning, to editing content, building, maintaining, and upgrading the Website. And the support of reputable and experienced website design units like ADSMO is indispensable. Please contact Hotline 0356.105.388 to receive advice from our team of experienced designers.

See more:

• Website design trends 2023
• How to design a website yourself