Social wifi marketing: The perfect combination between Wifi Marketing and Social Media

Social Wifi Marketing is an effective marketing solution to support businesses in promoting digital brands, reaching and collecting customer information effectively, and improving remarketing activities. Let’s learn about Social Wifi Marketing with ADSMO. What are the benefits of the solution for businesses?

WHAT IS SOCIAL WIFI MARKETING?

Social Wifi Marketing is not a new term in marketing activities in the digital age. This is a combination of Social Media and Wifi Marketing to create an effective form of marketing. Users who want to use free wifi at a location such as a cafe, public place, restaurant, hotel need to log in to a social network account. Next, users will need to check in, like, share the page so that the brand is known to many people.

By logging in to social networks such as Facebook, Twitter, Instagram… businesses will collect valuable information about customer demographics. Brands can know who their customers are, their contact information, their interests. This allows business owners to effectively target and remarket customers through emails, messages, surveys, and their social networks.

THE BASIS OF SOCIAL WIFI MARKETING DEVELOPMENT

The explosion of social networks as well as user behavior is becoming fertile ground for brands to exploit. According to We are Social’s 2022 Digital Market Report in Vietnam, there are 76.95 million social network users, 72.10 million Internet users and the average time spent on social networks is 2 hours and 28 minutes.

The above figures are the basis for Social Wifi Marketing to be born and develop in the digital era 4.0. A method to support businesses in promoting their brands, reaching potential customers and improving customer experience when using free wifi.

PLACES WHERE SOCIAL WIFI MARKETING CAN BE INSTALLED

Social Wifi Marketing is a form of promotion that is widely deployed in locations and areas with many visitors. Users can use social wifi marketing at locations ranging from small to large such as: shopping malls, airports, restaurants, hotels, hospitals, supermarkets…

The common point of locations installing free social wifi marketing is that most customers have a need to access the Internet.

THE VALUE OF SOCIAL WIFI MARKETING FOR BRAND

• Enhance brand promotion

At locations where social wifi marketing is deployed, there is a large amount of traffic, so brand awareness will increase widely and quickly. Along with the social media feature, information will spread on social networks, helping the brand increase credibility. At that time, location-based targeted advertising will be deployed. With this form of advertising, you can easily notify customers of promotions or new products when accessing wifi. This activity aims to attract and persuade customers to learn or buy immediately.

• Reach the right target customers

The audience that quang-ngoc-wifi-marketing targets are customers who appear at the location where the advertisement is broadcast. When arriving at locations with free wifi, users need to log in before using wifi.

• Collect customer information

Customers who want to use free wifi will need to log in to social networks and provide public personal information. This data source will support business owners in remarketing campaigns, promotions, gift vouchers to retain customers and persuade them to return.

• Increase customer loyalty

When customers access the Internet via free wifi, they will feel more cared for. Most of all, by collecting customer data, you can personalize the customer experience. Installing Social Wifi Marketing will create added value for customers, increase loyalty and return to the brand.

• Optimize marketing costs

Compared to other forms of marketing, Social Wifi Marketing brings higher efficiency at lower costs. The advertising concentration rate is 100%, not only viewing but also focusing.

Wifi marketing is being deployed more and more widely in Vietnam at many different business locations. From small business models to restaurant chains, large premises such as hotels, resorts, airports, stadiums…

If your business is researching and wants to install a Social Wifi Marketing solution or consult Digital Marketing overall, please contact ADSMO to receive the most effective advice and support.

See more:

• What is wifi marketing? A marketing tool worth investing in the digital age
• Benefits of wifi marketing for customers and businesses