GOOGLE SHOPPING ADS
THE PERFECT MARKETING CAMPAIGN FOR RETAILERS
Since its launch in Vietnam in 2018, Google Shopping ads have delighted both shoppers and advertisers. Google Shopping Ads are also one of the most clicked Google ads, because they help businesses:
Higher order conversion rates
Drive website traffic
Increase visits to physical stores
Find quality leads
Get the highest return on ad spend
GOOGLE SHOPPING ADS - COMBINE SHOPPING CAMPAIGN AND MARKETING CAMPAIGN
Google Shopping Ads, also known as Google Product Listing Ads, are product ads that appear in Google search results.
With this form, businesses can sell their products to the most qualified consumers, who are actively looking for the products you offer. Ads reach customers everywhere, even when they are at home, on the go, or in stores. Businesses only need to pay when users click on the ad and link to the website. Even if a business’s ad appears but is not clicked, there will be no charge.
Google Shopping Ads operates on two platforms: Google Ads and Google Merchant Center. Google Merchant Center is a system that stores all the information data about the business’s products.
Google Shopping has many formats and is intuitive, so it gives shoppers a strong feeling about the product before deciding to click on the ad. This has helped businesses gain more valuable potential customers.
SMART SHOPPING - SMART SHOPPING CAMPAIGN
Smart Shopping or Smart Shopping campaigns are a variation of Shopping ads. This format combines Product Shopping Ads and Display Ads (including Display Remarketing Ads). At the same time, it uses automated bidding and ad placement to advertise products from the product feed in Google Merchant Center.
Smart Shopping ads are designed specifically for businesses with small budgets and limited time to deploy strategically. Like Responsive Search Ads, Smart Shopping uses machine learning to deliver your most relevant and intuitive results to potential customers. Unlike standard shopping campaigns that only show ads on Google Search and Search Partners, smart shopping campaigns also show ads on the Display Network, YouTube, and Gmail.
WHY SHOULD BUSINESSES RUN GOOGLE SHOPPING ADS?
Google Shopping ads are one of the most effective ways to drive sales and revenue. Here are some of the most notable benefits that businesses enjoy from shopping ads:
Find quality leads
As a seller, businesses can increase the quality of potential customers by including product information in their advertisements. This helps shoppers make quick purchasing decisions, increasing the likelihood of converting online purchases on the business’s website.
Easily manage retail-focused campaigns
Instead of keywords in Google Search ads, Google Shopping uses the product attributes that businesses have defined in their Merchant Center feed to show ads on relevant searches. Your product inventory will be browsed directly in Google Ads and product groups will be created for the items you want to bid on.
Wide advertising coverage
Businesses will have the opportunity to display multiple ads during the same user search. For example, your shopping ads and text ads can appear at the same time. This has helped increase the business’s reach to potential customers many times over.
Detailed and clear data reports
Get a detailed look at how your products are performing at any time. For example, filter the product view without grouping products to see specific clicks. Use data benchmarking to gain competitive insight, impression share data, and bid simulators to identify growth opportunities.
Products are displayed visually
Shopping ads are not just text, they also include other information such as product photos, titles, prices, and store names presented concisely. Shopping Ads give businesses more opportunities to introduce their products on Google Search visually and compete with larger competitors.
GOOGLE SHOPPING ADS - COMBINE SHOPPING CAMPAIGN AND MARKETING CAMPAIGN
Shopping ads are known to have the ability to significantly increase conversions. Google also offers many different forms of advertising to serve the diverse goals of businesses. The 3 forms of Shopping Ads below will help businesses advertise their stores and products more effectively and easily:
Product Shopping Ads
Product Shopping Ads
Product Shopping Ads are suitable for businesses new to Shopping Ads. Ads are automatically generated based on product data that businesses submit in Merchant Center. These are individual ads (Individual Product).
Showcase Shopping Ads
Product display ads
Showcase Shopping Ads are created by grouping related products together. Therefore, consumers can easily compare the products of the business and choose the most suitable product. These are Multiple Products ads.
Local Inventory Ads
Advertise inventory at your nearest store
Local Inventory Ads help businesses bridge the gap between physical retail stores and nearby users searching on Google. Ads pull from Local Product data in Merchant Center to engage users across the Google Display Network and drive visits to your physical stores.
WHERE DO GOOGLE SHOPPING ADS APPEAR?
- Shopping Tab in Google Search
- Google Search, next to search results (separate from text ads) and Google Images
- Google Search Partner sites (not applicable to free listings)
- Google Display Network including Youtube, Gmail, Google Discover (not applicable to free listings)
GOOGLE SHOPPING ADVERTISING COSTS
There is no minimum bid or minimum cost for Google Shopping Ads. The position of your Shopping ad depends on how much your business is willing to pay per click or engagement. This gives you flexibility with how much you spend on Google Shopping:
Google Shopping ads are charged on a cost-per-click (CPC) basis.
Businesses are only charged when a user clicks on an ad that leads to a landing page on the business's website or to a landing page hosted by Google for the business's Local Inventory.
Set maximum CPE (cost per engagement) bid
Businesses set the maximum amount they're willing to pay for an interaction. Businesses are charged when someone clicks on a product in a showcase ad.
WHAT IS ATTRACTIVE ABOUT ADSMO'S SHOPPING ADVERTISING SERVICE?
ADSMO’s shopping advertising service is customized based on the specific business requirements of the enterprise. Whether it is a small startup or a large enterprise, ADSMO is ready to accompany your business to boost revenue and achieve the goals you want to aim for. After receiving the customer’s needs, our team of digital marketing experts will develop a detailed strategy to turn the shopping advertising plan into reality.
ADSMO’s Google Shopping Ads advertising service is designed on demand, meticulously planned to ensure certainty in every “step”, not deviating from the “orbit”.Plan and Set up
Plan strategy, analyze demographics, research keywords, and create Google Ads accounts for your business.
Campaign Development
Our shopping ads services also include copywriting and image design to maximize clicks and conversions.
Data Collection
Google pulls product information directly from your business's Merchant Center feed. Adsmo ensures the information is integrated with accurate content and in the best format.
Optimize
ADSMO's team of experts will handle all the technical aspects required to optimize your Google Product listing, including inserting Tracking Code and setting up goals.
Check
After reviewing your campaign, we'll make recommendations to improve your shopping ads campaign based on research and best practices.
Campaign Evaluation
Analyze campaign performance and recommend improvements to improve campaigns such as adjusting ad groups, targeting additional keywords...
With extensive expertise and a team of experts who have succeeded with many Google advertising campaigns, you can completely trust ADSMO, we will help your business boost sales, develop online business and achieve all set goals.
