DESIGN
MEDIA COLLATERAL SET
A powerful marketing weapon for businesses in the Digital Age
What does ADSMO's
media collateral design service include?
WHAR ARE MEDIA COLLATERALS?
Media collaterals are essential marketing tools for every business. They reflect the brand’s identity and characteristics, creating familiar impressions that build trust and enhance brand value. Integrated into marketing campaigns, media collaterals help deliver messages and shape the brand image in a natural and relatable way to customers, partners, and investors.
Using media collaterals consistently allows businesses to position their brand and embed it deeply in the minds of customers. Each collateral piece serves a distinct purpose and follows a specific marketing strategy. However, all collaterals must carry a unified and consistent message to effectively reach and engage the right audience.
CLASSIFICATION OF MEDIA COLLATERALS
Offline Media Collaterals
Offline media collaterals are printed materials used in events and seminars to promote the company’s marketing campaigns and activities. Common types of offline media collaterals include banners, posters, printed ads, brochures, standees, catalogues, and more.
Online Media Collaterals
Following the digital transformation trend, businesses are gradually shifting from traditional marketing to digital marketing. Leveraging digital channels for marketing activities helps amplify brand messaging and enhance overall marketing effectiveness. As a result, online media collaterals have emerged to support digital marketing efforts, including websites, banners, marketing videos, online catalogues, online brochures, digital vouchers, and more.
BENEFITS OF DESIGNING PROFESSIONAL COMMUNICATIONS
Improve customer reach
Designing professional, beautiful, and impressive advertising publications will help businesses attract customers quickly. Because publications with subtle colors will touch the emotions of viewers, create a strong viral effect, and have a strong impact on the minds of customers.
Increase business brand awareness
The role of online or offline advertising media publications is to spread the brand and increase brand recognition in the market. Publications with a distinct brand identity of the business help customers and partners distinguish themselves from competitors and build a superior advantage.
Create impression and trust with customers
Professionally designed publications with good printing quality will create trust for consumers, thereby the brand can penetrate deep into the customer's subconscious, create a deep impression, and promote customers' purchasing decisions.
Understand customer needs and behavior
Media publications are not simply a tool to convey one-way messages from businesses to customers, but also a means for businesses to research customers' needs and consumption behavior. Customers' interest in these publications will be innovative ideas for businesses to change and optimize business efficiency.
Convey brand message
The content, images, and sounds in media publications will help customers better understand the company, its activities, products, culture, and brand. In addition, publications are also a tool to encourage and reassure employees to work effectively, building corporate pride.
Building and maintaining corporate culture
Internal communication publications are a tool to build a strong brand from within the business. Therefore, designing communication publications will help businesses create and develop core brand values of the business.
WHERE TO DESIGN UNIQUE MEDIA PUBLICATIONS?
In marketing campaigns, media publications always require high aesthetics, content value, and messages conveyed to customers and partners. Therefore, to design a professional, creative, and unique advertising media publication, businesses need the strong support of reputable brand design units, marketing experts, designers, coders, artists, and photographers.
ADSMO is a reputable Marketing Agency, providing Digital marketing & Consulting on building and developing leading brands, we are confident in bringing customers the best communication publications.
At ADSMO, we always promote creativity, dare to remove barriers to realize customers’ ideas to help create the most perfect advertising communication publications, satisfying business requirements and customer tastes.
Above all, ADSMO offers many comprehensive marketing solutions to help businesses design brands, build effective marketing strategy, promoting the company’s long-term and sustainable development.
MEDIA DESIGN PROCESS AT ADSMO
- Step 1: Receive customer information
- Step 2: Analyze and propose, sketch design ideas
- Step 3: Edit publication content
- Step 4: Design media publications
- Step 5: Discuss and edit design
- Step 6: Acceptance and handover
