DESIGN
BRAND IDENTITY
Create a unique identity for your business
Brand identity design solution
LESSONS OF FAILURE
FROM MODEL STREET
The story of Hanoi’s first model road with billboards wearing the same red and blue uniforms has stirred public opinion for a long time. And after 2 years of implementation, the road has fallen into a state of “bankruptcy”, not achieving the expected results of leaders as well as households and businesses on the street. Instead, the “uniform” signs are replaced by eye-catching billboards, with a variety of colors, images, and sizes to suit the business items. The reason is the lack of practicality when designing signs in the same model. Using the same type of brand billboard will make it difficult to reach customers, not creating uniqueness and a separate image. But this is the main goal of corporate branding, creating an impression at first sight.
The lesson shows that BRANDING MUST BE DIFFERENT, not stereotyped or equated with each other. Because each brand is likened to an independent individual, carrying different values, personalities, colors, qualities, identities, and messages.
BRAND IDENTITY DESIGN
BUILDING DEPTH OF REPUTATION
A brand is an invaluable asset for every business. Every business wants to build a complete brand identity to increase the company’s recognition in the market, while demonstrating its stature, scale, and creating a difference from competitors in the market. A brand is a name or sign to identify a product or company. Businesses connect with customers through office publications, products, websites, social media of the business or street signs. All of the above elements will create the brand identity of the business.
In essence, a brand is intangible, but it is a tool to promote businesses to operate effectively in the market through communication activities, online marketing, and effective offline marketing. In the digital age, businesses not only compete for revenue and profit but also compete strongly for brands. Businesses have applied digital technology in theirbrand building strategy, from hanging electronic signs, advertising, promoting the brand on digital devices, designing online brand identities such as websites.
The goal is to create touch points for the brand and customers from offline to online, turning them into loyal customers of the business, easily attracting investment, increasing business value, and competitive advantage. In particular, a reputable brand that is known by many people will help the company save on marketing costs to focus on developing products and services. For example, if you buy an item with the same price, will you choose a product with a good brand or choose a product without a brand on the market. Surely you will choose a reputable brand with better positioning.
If your business wants to “BUILD TO DEVELOP”, to enter the hearts of customers, it is necessary to build a complete, professional brand identity.
WHAT DOES BRAND IDENTITY DESIGN INCLUDE?
Brand logo design
Icon design, Color design, Typography design, Combined icon design, Wordmark & Tagline, Logo design on special materials, Logo usage standards, Pattern design
Office identity
Name card, Writing/drawing paper, Envelope, Employee card, Invoice, Quotation, Uniform, Notebook, Product label, Internal certificate/commendation, Backpack, Ballpoint pen, Hat, Cloth bag, Document clip.
Packaging design
Product packaging, Icons, Seals, Design of stamps, labels, tags, Packaging printing, Product box design… on product packaging using all materials such as paper boxes, cartons.
Email Marketing Design
Video advertising design
Film and complete marketing advertising videos, business introduction advertising videos, product advertising videos, personal brand advertising videos, event advertising videos.
Presentation design
Build presentations, portfolios, new projects with unique images, content, and distinct styles in product launch events of the business.
Digital Email Signature Design
Create a unified, branded, digital email signature that works across multiple platforms like Outlook, Outlook365, Thunderbird, Gmail, Exchange Server, Exchange Online.
Advertising design
Poster/ Banner, Leaflet/ Flyer, Brochure/ Menu, Catalogue, Outdoor sign/ Billboard, Backdrop, Invitation, Voucher, Event backdrop, Company Profile cover template, Standee template.
Website design
Introduction website template system business, sales website template, SEO standard Landing Page template, Website design according to requirements of many fields and industries.
Landscape identity publication design
Landscape identity, Horizontal and vertical sign system, Department sign system, Campus sign system, Rules sign, Internal bulletin board, Reception area.
WHY CHOOSE ADSMO
FOR PROFESSIONAL BRAND IDENTITY DESIGN?
Free consultation
Coming to ADSMO, customers will receive free consultation from reputable brand consultants with rich practical experience, in-depth analysis and evaluation for business brands.
Creative
The company always emphasizes creativity, products are designed to suit customer tastes, have a long-term vision, demonstrate the characteristics and identity of the business, and easily convey messages to customers.
Multidisciplinary design
We design brand identities in many fields such as coffee, cosmetics, real estate, interior design, etc. Each corporate brand identity is researched and studied in depth by ADSMO to come up with the most optimal solutions for customers.
Satisfaction
We not only satisfy the business but also satisfy the customers of the business. Because we understand that the brand is not only used internally within the business but also developed, reaching out to the market, further and globally.
Intellectual Property Rights
ADSMO commits to designing a unique brand identity that does not overlap with other units, ensuring intellectual property rights and brand usage rights for businesses.
Synchronize, unify
We design according to brand identity standards to help businesses create consistency for all communication products in the form of images and colors.
Ensure progress
ADSMO commits to follow the schedule, not delaying the customer's time, and implementing according to the time signed in the contract.
Hand over original files
The company will fully deliver to customers files in many formats such as PDF, Photoshop, vector, PNG, JPEG, PNG.
ADSMO is a professional brand identity design company. Our mission is to provide solutions to elevate Vietnamese brands, helping businesses build strong brands in the market, affirming their stature and image in the subconscious of customers. If your business wants to build a professional CIP brand identity system, please contact ADSMO immediately for advice.
BRAND IDENTITY DESIGN PROCESS
01
Receive customer information
02
Brand consulting and analysis
03
Quotation and contract signing
04
Sketch design, choose design options
08
Handover to customer
07
Presentation, explanation
06
Approve
05
Correction
