Business Website Design: Catching up with trends, creating online reputation

You are a business owner or in charge of creating a company website. Even if you hire a company to design a business website, you still need to master a few notes to build a standard company introduction website from interface, features to content.

1. WHAT IS BUSINESS WEBSITE DESIGN?

Business Website Design is the process of designing and developing a website that serves as a “pillar” for the business’s presence in the online environment.

Unlike sales Website Design, the focus of a business website is to introduce the company and promote the brand instead of focusing on sales or promoting one/a few products.

Searching for information and shopping online has become a part of life. Businesses are forced to “integrate” into the wave of the 4.0 revolution. A corporate website helps reflect the company’s success, thereby enhancing competitive advantage and building trust with customers and partners.

2. 4 FACTORS TO BUILD A BUSINESS WEBSITE IN THE RIGHT AND EFFECTIVE DIRECTION

2.1 Design the interface with a “clean” layout

When talking about theWebsite design trends, the minimalist style is always the priority choice of many businesses.

A website with a minimalist, “clean” layout not only has a fast loading speed but also easily conveys messages to customers, has a high level of interaction and a low bounce rate.

A standard business website interface design will focus on conveying content, highlighting messages without distracting them with other unnecessary elements.

2.2 Optimize user experience

No matter how great a business’s products and services are, they cannot retain customers if the website is slow or the interface is not optimize.

Interface design must be user-centric, putting their needs and purposes first. This is the factor that evaluates whether a business website design is good or not.

Optimizing the user experience will make a difference for your business website compared to other competitors. You need to pay attention to the following factors:

• Usefulness: The website meets the needs of users

• Usability: The website must be easy to use

• Desirability: Evokes emotions and builds trust with customers

• Discoverability: The website is easy to navigate and find on the Internet.

• Trust: Users trust the brand and the messages that the business provides.

2.3 Intuitive navigation

The intuitively designed navigation menu allows customers to easily explore the website, quickly find information and products.

Navigation factors greatly affect rankings, traffic, and conversion rates.

Some notes when designing a navigation menu for a business website:

• Sticky menu: The menu follows users even as they scroll down the page, quickly navigating to other websites.
• Description labels: The description labels in the navigation menu must convey meaning immediately. Descriptive labels also help search engines understand the content of the website. Label names should be friendly and avoid generic names. For example: Instead of labeling “Consulting”, change it to “Consulting on choosing a model”, so users will know what they get when clicking on this menu.
• Label order: Like any list, in website navigation, the first item always attracts the most attention from users. This is why it is best to arrange the most important and popular items at the top of the navigation menu.

>>> Read more: Professional Website Design: An inevitable trend in the digital age

2.4 Attractive content

If design is the factor that creates the first impression, then content is what keeps and makes customers return to the Website.

Quality content updated regularly has a positive impact on overall SEO performance, building a professional business image in the eyes of partners and customers.

It is important to show people “who you are” and “what you do” as soon as they visit the website. Banners visually represent the industry and services. Make sure your main menu and footer link to your “About Us” page so customers can click through and learn more about your business.

Content must answer questions that customers are interested in, providing them with useful information to increase conversions and interactions.

Testimonials and reviews from partners and customers help build build trust and loyalty for the brand.

In addition, for the content to be highly effective, businesses need to optimize SEO standard Content including the use of keywords, Internal links, External links, Alt text,…

3. WHAT DO CUSTOMERS GET WHEN DESIGNING A BUSINESS WEBSITE AT ADSMO?

ADSMO – A reputable website design address that helps businesses build business websites quickly, bring businesses to the online market, reach thousands of customers, and build a professional image in the eyes of partners and customers

• Design a website that meets SEO standards, meeting Google’s evaluation criteria
• Professional, modern, responsive website interface, easy to customize
• Automatic customer care features, integrated chatbot, live chat with popular channels such as Messenger, Zalo,…

Contact Hotline now 0356.105.388 and let us know your information and ideas, ADSMO‘s experienced staff will advise and help your company design a quality business website at a reasonable price, coupled with quality.