Fashion Brand Building Plan: 9 Golden Rules for Effective Creation

Every iconic brand has its own origin story. The world’s most dominant fashion houses all started as small businesses with fledgling fashion designers. While launching a fashion brand has its challenges, thanks to the power of e-commerce and online marketing, you can turn an online shop into a widely loved brand. Here are 9 golden rules to keep in mind when planning to build a fashion brand.

9 rules to keep in mind when planning to build a fashion brand

Are you looking to launch a fashion brand or open your own clothing store? Your brand is what will set you apart from the rest of the oversaturated fashion world.

A brand is more than just a logo, it is the story you tell, the product packaging, the quality of the product and the connection between you and your customers. In particular, an effective marketing strategy and a clear vision are important factors for you to compete with other brands.

The following principles will help you create an effective fashion brand building plan.

1. What will you sell?

The first principle in a fashion brand building plan is that you must determine what your main products are? Will you sell ready-to-wear or high-end fashion?

Fashion products have perceived value. There are people who are willing to pay for designer items as a status symbol, representing their economic and social standing. In fact, they pay more for the brand than the item itself. However, there are still people who pay for high-end fashion items because they perceive higher quality.

2. Narrow down your fashion style

Define your target audience based on the fashion style you pursue.

You can build a fashion brand in two ways:

1) Design your own clothes and mass-produce them.

2) Import products from other manufacturers to sell.

But the most important thing is to determine the style you are pursuing. Will you sell vintage or modern, colorful items? Will you sell all types of sportswear or just focus on yoga clothes?

This will help you identify the target market you want to reach. A beautiful, attractive design will be useless without potential customers. With fashion items, demographics are the easiest and most accurate way to target. For example, young people tend to follow trends, change their style frequently and are suitable for Marketing Online and word of mouth, but this audience is financially limited. While middle-aged customers may pay more for your products, they are less concerned with style and are loyal to one brand.

In addition, narrowing down your style will be an essential part of building your brand, helping you differentiate yourself from your competitors.

3. Focus on quality

Another equally important factor is quality. If you want to build a loyal customer base and want them to recommend you to their friends, you must focus on product quality.

Especially, if you build your own fashion brand and want customers to pay a high price for your designs, in addition to style, focus on quality so that customers feel they receive more value than the money they spend.

Product quality must be consistent and must be maintained or increased as the brand grows.

4. Choose a brand name

One of the first steps when planning brand building is choosing a Brandname. You can name your brand after your name, a variation of it or an attractive, unique name that represents your brand value.

A big fashion brand must have a short, simple, memorable name that is still associated with the product, has a story behind it and is suitable for the market segment it wants to target.

5. Design a unique logo and packaging

An important step in building a fashion brand is to design a unique logo and packaging. This is the visual element of your brand and is the first thing your customers will see when looking at your clothes.

Logo design must accurately represent the brand’s vision, be communicative, have a memorable impression, not be too complicated, have many unnecessary details and must be flexible.

The packaging must contain the logo and represent the experience you want to bring to your customers.

6. Provide good customer service

Customers are the sole reason for your brand’s existence. Therefore, you must provide good and attentive customer service. This means that the brand must bring customers positive shopping experiences, making them feel respected, understood, and appreciated. Let them feel that they get benefits and services commensurate with the money they spend.

To do this, you should organize many attractive programs such as: Discount codes, birthday gifts, customer loyalty programs and special offers.

7. Use effective marketing strategies

Another golden rule when planning to build a fashion brand is to use effective marketing strategies. It is not just about advertising with billboards and flyers. Brands must connect with customers on a deeper level and personalize their shopping experience.

Create website and social media posts that show your customers how to style your clothes instead of just a plain product photo. Product photos should be “focused” on close-ups of materials, taken from multiple angles and in all colors.

Or you can create customer connection programs such as inviting them to share their outfit combinations and posting those photos on the brand’s website and social networks.

Through Email Marketing, Mobile Marketing brands can send newsletters with valuable content or gift programs, promotions on special occasions. If your budget allows, you can invite influencers to promote your brand for you to reach a wider new customer base.

8. Telling a brand story

Whether you design or open a clothing store, you need to create a compelling story about your brand. This is how customers recognize your brand without seeing your logo or packaging. Brand storytelling is an essential part of your marketing strategy. It applies to every platform from your website, email, social media, or brand vision.

Blogging is one of the best ways to increase brand awareness online and provide value to your customers. You can write about anything: the latest fashion trends, lookbooks, beauty tips, and company news.

9. Be a trendsetter

One of the most iconic women in fashion, Coco Chanel once said, “Fashion changes, style endures”. Keeping up with trends is a top priority in the fashion industry. But what’s more important is creating them. If you want to build your own fashion brand, focus on being unique and different instead of following others.

Build a fashion brand that customers always feel “unique” and confident when wearing your clothes.

Running a fashion business is no easy feat, it goes beyond designing and selling clothes. Building a recognizable fashion brand is key to success. Along with your brand name, logo, and packaging, don’t forget to tell stories and build lasting relationships with your customers.

Now let’s plan to build an effective fashion brand right away. If you have any questions, please contact Adsmo for the most detailed advice.

See more:

• Online marketing plan for new products
• Brand building process