What is a Marketing Funnel? Marketing Funnel Stages That Businesses Need to Know

You have good products and services but don’t know how to reach your target customers. Marketing Funnel is an effective solution to help businesses boost their business activities. Find out now what is a Marketing Funnel and what stages it includes with ADSMO.

1. WHAT IS A MARKETING FUNNEL?

A Marketing Funnel is a model that shows the journey of potential customers from the first interaction with a brand to the conversion to purchase. Businesses often use this tool to better understand customer needs at each stage, optimize marketing campaigns and increase sales.

1.1 Example of a Marketing Funnel

A Marketing Funnel is in the form of a funnel, getting smaller towards the end. This means that at each stage there is always a number of potential customers falling out of the funnel.

For example, people search for the products you sell on Google.

– Out of 100 people who see your website on the search results page, 40% of them will click on the website.

– If you have a promotion or free trial registration program, 20% of customers decide to enter their email to receive the promotion.

– Finally, only about 10% of potential customers decide to buy.

1.2 Benefits of Marketing Funnel in Business

Here are the main benefits that Marketing Funnel brings to businesses:

• Generate and nurture potential customers

Generating leads is an important goal for every business. But what’s more challenging is how to convert them into sales. Marketing Funnels will help businesses create and nurture quality leads, identify appropriate marketing strategies for each different stage in the customer journey.

• Understand your customers’ pain points

Each potential customer will have different pain points such as financial, process, support or productivity. The desire to solve these pain points will drive them to search for solutions and ultimately purchase your product.

• Building a suitable marketing strategy

Each different stage of the Marketing funnel will have suitable marketing channels such as SEO, running ads, Social Media Marketing, Email Marketing,… The Marketing Funnel will show which channels, strategies and content are most interested, have the ability to increase interaction and promote sales for the business.

• Increase sales and sales revenue

The best way to convert sales is to find the right potential customers, at the right time and nurture them into real customers. The Marketing Funnel provides valuable information to optimize marketing strategies and identify areas for improvement.

2. STAGES OF THE AIDA MARKETING FUNNEL

2.1 Stage 1: Awareness Stage

No one can buy a product when they don’t know it exists. The sole marketing objective of the awareness stage is to promote the product and target the right audience.

Suitable marketing strategies:

• Blogging: Creating valuable content is a great way to generate traffic.
• Social Media: Not only provides information but also promotes easy interaction.
• Webinars: A powerful tool to introduce people to the topic and products you offer level.
• SEO, Influencer Marketing, advertising, Email Newsletters, Podcasts, Forums,…

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2.2 Stage 2: Interest Stage

Customers are interested and learn more about the brand, features, and benefits of the product. The goal of this stage is to convert them to stage 3 by showing how your product can solve the problem.

Suitable marketing strategies:

• Ensure Website Content and SEO are optimized to achieve high rankings in search results. At this stage, customers will search for specific long-tail keywords related to the product.
• Through Content Marketing, you must prove that you are an expert that they want to follow and learn from.

2.3 Stage 3: Desire Stage

The stage that marks the shift from “I like it” to “I want it”. The prospect will compare your product with other brands. What you need to do is stay one step ahead of your competitors, reach your potential customers at the right time and convince them that your product can meet their needs.

Suitable marketing strategies:

• Case studies, white papers, How-to content, Feedback, Product reviews.
• Distribute this content via Email to potential customers and share it on Social Media channels.

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2.4 Stage 4: Action stage

The final stage of the Marketing funnel. The business has almost “won” potential customers. Just a slight “push” to encourage them to buy. This is also the most suitable time for Up Sale.

Suitable marketing strategies:

• Add a call to action CTA.
• Offer demos and trial versions.
• Discounts and promotions.

By now, you should have a clear understanding of what a marketing funnel is and the appropriate marketing strategies to achieve your goals at each stage. In addition to the 4 main stages, businesses can expand the Marketing funnel with Loyalty and Advocacy stages to retain customers and encourage them to become a potential “marketing team” for themselves.

Your business does not have a Marketing funnel yet, so let’s do it right away. If you are looking for a consulting address and providing comprehensive Digital Marketing solutions. Please connect with ADSMO via hotline 0356.105.488 for detailed support.