Check out the most outstanding Shopee advertising videos: The power of Viral Video in brand positioning

The battle for e-commerce platforms is becoming increasingly fierce. Despite being born late, Shopee has affirmed its leading position, completely “overpowering” other names. Creating this success cannot be without mentioning the top Viral Marekting strategy. The trend-catching, easy-to-remember and easy-to-remember shopee advertising videos that have been continuously released have helped Shopee make a strong impression on millions of viewers. Join ADSMO to check out the TOP 3 most outstanding shopee advertising videos.

1. FACTORS THAT MAKE SHOPEE VIDEO ADVERTISING SUCCESSFUL

The virality of video ads has created a strong spread for Shopee in the community. They easily attract public attention and interaction. Create a strong and deep impression in their minds about a brand with a prominent orange tone and the slogan “Shopee has everything”.

1.2 Wide coverage

Shopee operates strongly in the Southeast Asian market, especially Indonesia, Thailand, Vietnam, Malaysia, Philippines and Singapore. There are many campaigns that Shopee has implemented synchronously in many markets, creating a strong international coverage. In addition to the general motif, in each country, Shopee will make changes to localize, helping this international brand become closer to consumers.

Shopee is also determined to make advertising videos go viral and reach millions of people by broadcasting and running massive ads on all media such as newspapers, social networks Facebook, Youtube, TikTok, Instagram, … 

1.3 Catchy, concise melody

One of the factors that contributed to the success of the Shopee viral video advertising campaign was the clever integration of the keyword “Shopee” into “hot trend” melodies that were popular, concise, simple, catchy, easy to remember, and easy to learn.

The name Shopee was mentioned repeatedly throughout the video, helping to increase brand recognition. Audiences immediately associate the brand name with the melody when they hear it.

1.4 Collaborating with celebrities

Shopee has been very quick to collaborate with Influencers. After the miracle in Changzhou, Shopee quickly “closed the deal” with goalkeeper Bui Tien Dung or coach Park Hang Seo. Shopee often invited names with high recognition and no scandals at that time such as Son Tung M-TP, Tran Thanh, Dong Nhi, Bao Anh,… 

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2. TOP 3 MOST OUTSTANDING SHOPEE ADVERTISING VIDEOS

2.1 Shopee x Bao Anh x Bui Tien Dung – Shopee Pipipi trend 

Combining a popular children’s song – Baby Shark, a cute, easy-to-follow dance with two famous names Bao Anh and Bui Tien Dung. This perfect formula has created a viral video advertising campaign with the famous song “Cung Shop pi pi pi pi pi…” that has been making waves on social networks for a long time.

The Shopee brand is cleverly integrated into the video, helping to increase brand recognition easily. With the addictive melody of Baby Shark, the audience will definitely not be able to help but associate Shopee with this song every time they hear it.

2.2 Shopee x Son Tung M-TP – Like Shopping, Surf Shopee

Shoppe’s advertising video in collaboration with Son Tung M-TP is the origin of the catchy slogan “Like Shopping, Surf Shopee”. In this campaign, Shopee and Son Tung also launched the program “Shopee Super Sale – Unbeatable Cheap”. The popularity of Son Tung M-TP, the viral saying and the extremely preferential policy helped Shopee increase brand awareness with young people in the early days of entering Vietnam. Accordingly, for products labeled “Unbeatable Cheap”, if consumers find the product on another e-commerce platform with a cheaper price, they will be refunded the difference.

>>> Read more: Price list for making advertising videos

2.3 Shopee x Coach Park Hang Seo x Vietnam Football Team – 9.9 Super Shopping Day

Coach Park Hang Seo and his two students, defender Vu Van Thanh and striker Nguyen Tien Linh, participated in the advertising video for the “9.9 Super Shopping Day” campaign. As expected, the TVC advertisement was very popular. The cuteness of the coach from the land of Kim Chi combined well with his students has breathed new life and brought Shopee a large number of potential customers.

The success of Shopee’s viral marketing campaigns has shown the power of advertising videos. If your business is in need of making marketing videos to increase recognition and interaction. Then do not hesitate to let ADSMO support you. Contact hotline 0356.105.488 for specific advice.

See more:

• Making advertising videos in Hanoi
• Making advertising videos in Hai Phong