How to design a brand logo

In any field, a process of steps required to do the work is always necessary. Brand logo design is the same, there are also steps to help you create a product that satisfies and creates a professional experience for customers.

That process includes the following steps:

1. Brief description of the design: You need to prepare a questionnaire and send an email or meet the customer directly to receive the customer’s wishes about the logo they want.

2. Research: You must research the industry the customer is in, the logo samples, and colors of competitors. Learn more about the history of the industry as much as possible.

3. Researching Other Companies in the Industry: This is a very important part, but logo design agencies often overlook it. For example, what do other companies in the industry have logos like? Do we need to be completely different from other companies in the industry or still follow the unspoken rules of that industry? Research the logos used by your competitors and ask yourself what makes their designs successful or unsuccessful. Think about how to make your own logo different from theirs.

4. Reference: Study the logos of successful brands you like outside of your industry and ask yourself what makes their logos stand out.

• Are the lines, shapes, images, or illustrations used in the logo? What do they convey about the brand? How do they communicate their message?
• If the logo is font-based, is the font serif or sans serif? What makes the font interesting or different? What does it convey? Fun, stability, innovation, or something else?
• If the logo is a combination of a symbol and a font, how do the two work together? Are one frame different in some way, do they overlap, stack, or juxtapose each other?
• Look at the colors used and note their effect on you as a viewer. Are they vibrant and exciting, serious and calming, or calming?
• How is negative space used to complement and express the design?
• How can you incorporate the best qualities from these brands into your own designs?

5. Sketch and ideate: Develop a brand logo design based on your ideas, brief description, and research results and references.

6. Feedback: Wait for the client to respond to the logo sketches and ideas you send them.

7. Relationship: Ask, build a relationship, or offer references to the client. Make the client feel like they are working with a friendly, professional designer.

8. Presentation: Choose up to three of the best designs from all of them, then present the client with the one you think is best.

9. Create a brand logo design manual: Before you celebrate the logo design being approved, make sure to edit the logo usage manual. This guide will help businesses apply their logos in all their communications while ensuring consistency and effectiveness. The logo guide may include:

• Logo

• Logo meaning

• Grid ratio

• Fonts and typography

• Design colors

• Logos on colored backgrounds…

No matter what industry or field you are designing a logo for, you should still adhere to the 5 qualities to aim for when you design your own logo.

1. Simplicity

The key to a successful brand logo is simplicity, ease of recognition and memorability, and ease of use across multiple media.

2. Relevance

Through the colors and images used in the logo, the logo will reflect the image you want your company to convey, you need to make sure that your logo design is relevant as it gives viewers a good idea and suggestion of what the business wants to aim for.

3. Timelessness:

Your logo needs to ensure the element of sustainability. Avoid following trends or being so fashionable that after only a year or a time when the trend passes, your logo looks like it was designed 10 years ago. The symbol of longevity can be seen in the logos of Nike and Adidas, although edited over many periods, the basic ideas of the logo never change.

4. Memorability:

The key to your logo is to identify and differentiate your brand, grab the attention of your audience and leave a lasting impression on your customers. So good logos are memorable. Take Twitter’s logo for example, or no one will be able to mistake this blue bird icon for another.

5. Flexibility

Logos need to be flexible because they need to work across a variety of media, both online and offline. They can be enlarged or reduced, used in print or on the web, inserted into promotional videos and they will look great in every case.

Logo design is a field that requires the creator to have an understanding of the business, the spirit of the business as well as the experiences that the business wants to bring to customers, a close combination between marketing and designer. In addition, this job also requires aesthetic thinking and creativity.