Building a Personal Brand: The Key to Developing a Business Brand

When it comes to branding, we often think of corporate branding or product branding. But did you know that an individual also has their own brand, which is a personal brand. Building a strong personal brand also contributes to promoting business development.

1. What is personal branding?

In marketing activities and brand building businesses, personal branding is one of the prominent strategies. Nowadays, the development of many personal brands in all fields has a strong influence on the market. This has made businesses, whether small or large, consider personal branding as an important marketing strategy.

So what is personal branding and personal branding?

You can achieve personal branding through the process and strategy of personal branding.

A personal brand is a widely recognized and consistent perception or impression of an individual based on their experiences, expertise, abilities, actions and achievements in a community, field or market at large.

Personal branding is a conscious and intentional effort made to influence public perception of an individual by positioning them as an authority in their field, enhancing their reputation and differentiating themselves from their competitors, with the ultimate goal of advancing their career, increasing their circle of influence and having a broader impact.

(Source: personalbrand.com)

2. The role of personal branding in business

Personal branding is the catalyst for building a business brand. Without the combination of personal branding with other factors, it is very difficult for a business to go far.

For leaders in the company: It is a fact that the most successful entrepreneurs are masters of personal branding. In the digital and social media age, founders need to position themselves as experts and use their connections to build qualified leads who are willing to spend money on their products and services.

Personal branding can build trust within the business and with customers. It also helps entrepreneurs enhance their reputation in the industry and motivate partners to want to do business with them. This has fueled the need for entrepreneurs to build their own personal brands.

In this competitive and unpredictable online age, customers always research businesses, especially those behind them such as CEOs or high-ranking officials in the company, before making a purchasing decision. They will prioritize choosing units that they feel are trustworthy.

For employees in the business: Not only for leaders, businesses also need to encourage their employees to build a personal brand firmly strong. Employees are the representatives of the business brand both in work and in daily life. They are also the opportunity for the business to reach more potential customers. Each person builds trust with customers and makes customers see them as experts.

However, you need to be proactive in managing your online reputation. If personal branding is not managed effectively, it will seriously affect the business and reputation of the business.

3. The most effective personal branding process

Personal branding is the process of presenting yourself as a marketable brand.

Here is the process of building a personal brand with the goal of long-term success. The entire process is divided into 3 steps:

• Basic Branding
• Building Credibility
• Target Access Opportunities

3.1 Basic Branding Steps

Build an online presence to reinforce your qualifications. When someone searches for you online, they want fresh, quality content in your area of expertise. That’s why you need to:

• Check your search results

Before you start building your personal brand, you need to know where you stand in search results. Identify search results or content about you that could damage your reputation.

• “Clean up” search results and social media posts

“Clean up” search results, posts, comments, and social media images that can negatively impact your reputation and personal branding strategy.

• Define yourself and your personal brand

Before learning how to build a personal brand, answer the following questions:

1. Who are you?
2. What makes you unique?
3. What is your vision for your personal brand?
4. What are your goals in building your personal brand?
5. What are your career goals?
6. Who is your audience? Who can you help?
7. How can you help them? What makes you different?
8. What is your “X-factor”? What makes you trustworthy?
9. How do you prove it?

Also, start thinking about what your short-term and long-term goals and achievements are for your personal branding strategy.

• Build a strong foundation (website, social media profiles)

To have a good online presence, you need to build a strong foundation. Each search results page on Google will show at least 10 results. Having a strong foundation will help you increase your chances of appearing on the first page of Google search results.

The best platforms to build your profile are: Personal website, Linkedin, Twitter, Facebook, Youtube, BrandYourself, Vimeo, Tumblr, SlideShare, Medium, About.me, CrunchBase, Pinterest, Quora, Instagram and other platforms relevant to your field.

• Personal branding strategies and timelines

It usually takes some time for Google and other search engines to index your website and social media profiles. Search engine optimization and personal branding is a long-term strategy that depends on how often you update your content and interact on these platforms. It is important that you choose an effective SEO and Personal Branding strategy.

3.2 Build credibility

• Write strategic content in the right place

Once you get used to creating content, start publishing it in places where people interested in your niche will see it. This will help you find more of your own “audience” and share your posts directly with people.

• Building a personal brand through a third party

In your personal branding strategy, try combining advertising and providing content to a third party. This will help your personal brand reach new audiences and increase its credibility.

When creating content for a third party, you need to keep the following points in mind:

1. Understand your audience and create content that fits the 3rd party site’s content
2. Read and analyze the most popular content on that page
3. Learn and improve on the aspects that made that content successful

• Track the data

Track the engagement on your content across platforms to see what’s working and what’s not on which platforms. Write more content on high-engagement topics and avoid content that people don’t care about.

• Manage your data

Use tools to analyze the performance of your posts, updates, tweets, comments, videos, photos, etc. Use social media management tools to make it easier to share content consistently.

3.3 Build an effective personal brand with a strategy to build a loyal audience

• Identify your target audience

First, you must determine:

– Who is the target audience you want to reach?

– What are the appropriate platforms to connect with them?

– What types of content are they interested in?

• Start with people you know

Connect with people you know who are in the same field, they will help you share your personal brand with their “audience”.

• Connect with social media influencers

Find influential and inspirational people in your field, connect with them and follow them. This way, in addition to the opportunity to connect with a large audience, you will also learn how they implement their own branding strategies.

In addition, you should also connect with reputable media sources in the industry such as forums and newspapers, it is very likely that in the future you will appear on the “front page” of these platforms.

3.4 Nurture your “audience” to take advantage of opportunities to build your personal brand

By building your personal brand as an expert in your industry, you will open doors to opportunities such as:

– Speaking engagements

– Job opportunities

– Business partnerships

– Blog content exchange

– Interviews with newspapers and television

– Become an Advisor

• Use Audience Engagement Techniques

This step requires you to create a consistent, ongoing plan to ensure your “personal brand recognition”. Steps to increase online visibility:

– Reach out

– Links

– Update content, interact regularly

– Content creation

– Link Building

– Advanced keyword research strategy

• Search engine optimization

Your content is continuously created, optimized for search engines and interacted with by people, then search engines will evaluate it as valuable. This will make your site appear authoritative and trustworthy, increasing your chances of ranking high in search results. This is a great opportunity for people to find you online and contribute to building a successful personal brand.

• Developing your personal brand and audience growth

Once you have created and optimized solid foundations, you must keep them fresh by updating content regularly.

Another important reason for creating content on a regular basis is to nurture your existing audience and attract new ones.

In today’s competitive market, a strong personal brand is not a “must have” but a “must have”. Personal branding will contribute to the growth of the business brand.

Building a personal brand is not a simple matter, it is a long-term process that requires perseverance, constant effort and effort. If you do not have enough experience and confidence in this matter, Adsmo is the address you need to find. Contact us now for advice and to find the most perfect branding solution.

See more:

• Brand building process
• Why is brand identity important?