Digital Marketing Strategist: Definition, Role and Skills Required

Digital Marketing is a way for businesses to reach customers in the digital age using tools such as Social Media Marketing, Mobile App Marketing, website advertising,… This has prompted businesses to need leading digital marketing experts to achieve their business goals. They are called Digital Marketing Strategists.

So what exactly is a Digital Marketing Strategist? What skills do you need to hone to become a great strategist in this “future” field?

1. What is a Digital Marketing Strategist?

Digital Marketing Strategists are experts in strategic planning, making specific digital marketing plans and advising businesses on how to implement them. They are individuals who are always innovative, creative and knowledgeable about technology. Always ready to update the latest technology trends and apply those insights to manage strategies for the brand. Digital Marketing Strategist must combine all Digital Marketing channels and platforms from SEO, paid media to Content to create a perfect product/service marketing plan.

Digital Marketing Strategists are individuals who contribute significantly to the future of the business.

To become a good Digital Marketing Strategist, it is not simply using tools, knowledge and skills to promote your company’s products/services. As author Seth Godin said: “Marketing is no longer about the stuff you make, but about the stories you tell.” (Translation:Marketing is no longer about the stuff you make, but about the stories you tell).

2. The job of a Digital Marketing Strategist

The responsibilities of a Digital Marketing Strategist depend on the size, marketing team, and business needs of each business. Usually, a Digital Marketing Strategist is in charge of many jobs. But in companies with large Marketing teams, Digital Marketing Strategists only need to specialize in one specific area.

In general, the main responsibilities of a Digital Marketing Strategist include the following three areas:

2.1 Digital Marketing Strategy:

• Create Online Marketing Plan uses marketing tools and channels, including: email, analytics, social media and paid media,…
• Research competitors’ campaigns
• Take advantage of opportunities to use digital technologies to improve the effectiveness of the overall Marketing strategy.

2.2 SEO:

• Analyze website traffic and improve SEO rankings
• Increase website traffic and boost your business’s online presence by creating SEO-optimized content
• Manage Inbound Marketing, PPC and SEO strategies

2.3 Brand Management:

• Implement existing frameworks to build brand equity
• Continuously assess brand alignment with strategic goals
• Find effective Digital Marketing communication tools to portray the brand identity of the business

3. Why do businesses need a Digital Marketing Strategist?

The following 3 advantages will prove why businesses should have a Digital Marketing Strategist.

3.1 Update digital trends in real time

To survive in the digital age, businesses must always update the latest trends to promote business. However, not everyone can invest time and ability to search for Digital trends every day.

This is when businesses need Digital Marketing Strategist. They are passionate experts, skilled, and have deep expertise in the field of Digital Marketing to deeply understand market trends and apply them most effectively in practice.

3.2 Make the Most of Your Website

A website is more than just a place to showcase your products and services. It is also a repository of information that guides customers through their buying journey. Businesses can leverage their websites to drive traffic, increase leads, generate conversions, and boost sales.

All a business needs is a Digital Marketing Strategist who can test and implement the right strategies to monetize their websites.

3.3 Harness the Power of Automation

Advances in technology have propelled the Digital Marketing industry forward by leaps and bounds. The advent of Automation helps businesses schedule work and handle difficult problems before.

But to operate the best software, businesses need someone who can use technology proficiently. Digital Marketing Strategist with extensive technology expertise will exploit technology to the fullest.

4. Essential Skills of a Digital Marketing Strategist

Let’s come to the most important skills to become a good Digital Marketing Strategist:

4.1 Analytical skills

The basis for launching an effective Digital Marketing campaign is data analysis. Digital Marketing Strategist must have analytical skills to ensure optimal return on investment (ROI) for marketing spending and provide useful information to promote better customer service.

4.2 Understanding Digital Marketing

Understanding knowledge of Digital Marketing platforms and knowing how to deploy Content Marketing, Social Media, Web Content, SEO, SEM, Email Marketing campaigns to help businesses increase their presence, competitive advantage in the Internet market, boost sales and increase the number of potential customers.

4.3 Project management skills

Digital Marketing Strategist must be equipped with project management skills to ensure campaigns are always completed on time and achieve goals title within the allowed budget. Therefore, this is the core requirement of strategists and administrators.

4.4 Basic knowledge of Web administration, HTML

This is not a skill of the technical team alone, but the Digital Marketing Strategist himself also needs basic knowledge of web administration and basic programming languages such as HTML, CSS, Java, …

4.5 Persuasive presentation skills

This is a mandatory skill for strategists in any profession. Good presentation and persuasion skills will help Digital Marketing Strategists negotiate prices, strategies with third parties, present ideas to superiors and work with subordinates.

The powerful influence of the Internet has created opportunities for Digital Marketing Strategists to shine. Through this article, I hope Adsmo has helped you understand exactly Digital Marketing Strategist, the job and the skills needed to rise to this position.

See more:

• Terminology in Digital Marketing
• What do you need to learn in Digital Marketing?