Brand Identity: 8 Reasons Why Brand Identity Is The Key To Success

Brand identity is the core component of every successful business. Building a strong brand identity can impact the way people think about your business. If you are still confused about the power of Brand identity, let’s find out why brand identity is important in this article with Adsmo.

1. What is brand identity?

To truly understand the importance of brand identity for businesses. First, let’s start by understanding what brand identity is and what it includes?

Brand Identity includes what your brand says, what your values are, how you communicate about your products, and what you want people to feel after they interact with your brand. Essentially, brand identity is the personality of your business and the promise it makes to your customers – HubSpot Blog

As Jeff Bezos, CEO of Amazon, said: “Your brand is what other people say about you when you’re not in the room.” (Your brand is what other people say about you when you’re not in the room).

After the sale is over, does your product leave a lasting impression on the buyer? Brand identity is the process of shaping that impression.

A logo or color palette alone cannot make a brand’s identity. A complete brand identity must include many different elements.

Common elements that make up a brand identity include:

• Brand name
• Logo
• Tagline
• Color palette
• Style typography
• Graphics
• Imagery
• Tone of voice

Each of these elements contributes to the customer’s emotional connection to the brand, supporting each other and communicating a cohesive message.

2. 8 Reasons Why Brand Identity Is Important

Brand Identity is the “embodiment” of everything your business is (what your business is and what it does). According to Purely Branded, brand “lives and evolves in the minds and hearts” of consumers. Therefore, brand identity is extremely important to the future of the business.

Here are 8 reasons why brand identity is so important to every business?

2.1 “The face” of the business

In fact, your brand logo is the “face” of your business. But that “face” is not just eye-catching or interesting, it also does more than you think. The role of the logo in brand identity is “association”. It helps consumers recognize that this image is your business.

2.2 Reputation and trust

Brand identity not only makes your product/service impress consumers. It also helps the brand become more reputable in the market. Building an “image” and maintaining that “image” consistently over time will create a reputation that is superior to competitors as well as gain the trust of customers.

2.3 Impressive advertising

Brand identity is a “template” for everything you will include in your business’s advertising, whether it is print advertising, online advertising or pre-roll advertising on Youtube. A brand with a good face and reputation in the industry can advertise itself and impress potential customers.

2.4 Business mission

Brand identity reflects the mission of the business. A professional brand identity must reflect the mission that the business wants to aim for. This is also the foundation that any business needs.

2.5 Create new customers and satisfy existing customers

Brand identity is the face, trust, mission to attract people who agree with what the brand offers. When these people become customers, brand identity will give them a sense of familiarity. A good product creates customers, but a good brand will bring advocates to the business.

2.6 Perception of quality

There are many products on the market today low price, high quality but people are still willing to pay for products that they think are of higher or better quality.

There may not be much difference in the quality of the products you and your competitors offer. However, with a better brand identity system, you will have a better position in the minds of customers.

2.7 Recognition and loyalty

With a strong brand identity, customers will be more likely to remember your business. A strong brand name, logo and image will help your brand stay firmly in the minds of potential customers.

If customers are satisfied with your products and services, a strong brand identity will build customer loyalty to your business.

In fact, customers are more likely to recommend your products/services to others if they have a positive feeling about your brand.

2.8 Differentiation

Companies are always looking for ways to differentiate their brands from their competitors. Good brand recognition will make your business stand out in an already crowded market.

Perceived quality is the distinguishing factor, in this way, businesses can return to the first benefit and increase the value of the brand.

In small companies, investing in brand recognition will help businesses stay ahead of competitors and gain more advantages in business.

With the information shared above, it is certainly enough for you to see the importance of a brand identity system for businesses. If you want to maximize your brand and enhance your online presence, contact Adsmo for the most dedicated advice.

See more:

• Why is branding important in marketing?
• What is brand identity?