PACKAGING DESIGN
The art of marketing through the senses
BEAUTIFUL PACKAGING DESIGN INFLUENCES CUSTOMER BUYING BEHAVIOR
From a market perspective, the function of packaging is not simply to protect the product from impact, making it easier to transport, but also to influence purchasing behavior and corporate brand recognition. According to Brian Richard – Director of global packaging company MeadWestvaco Corporation: “If your packaging is eye-catching, there is a very high chance that your product will be placed in the consumer’s shopping cart and follow them home“. Also according to research by MWV company, 64% of consumers decide to buy at the point of sale without prior product research. In this case, emotions have dominated the customer’s purchasing behavior. Or it can be said that beautiful packaging, unique design, delicate colors, and attractive messages are the “leverage” for customers to choose your product “at first sight”.
Connect directly with ADSMO design experts for free consultation
STANDARD MARKETING PRODUCT PACKAGING DESIGN UNIT
The role of packaging in the marketing and sales activities of businesses cannot be denied. Many businesses have chosen and placed their trust in professional packaging design units, notably ADSMO. The company is proud to be a professional Digital Marketing unit that provides businesses with brand design, product packaging design.
ADSMO is a gathering place for marketing and design experts with rich practical experience in the field of brand building and multi-channel marketing in Vietnam. We research, grasp the value of corporate brands, understand customer psychology, and understand packaging production technology to contribute to creating unique, outstanding designs that meet Vietnamese quality standards.
Benefits customers receive when designing product packaging at ADSMO
- Professional and impressive design support
- Design packaging that is consistent with the business's brand identity
- Free packaging design consulting, business brand consulting
- Providing a complete service from ideation, design to printing
- Modern printing system, high quality packaging
ADSMO - The place to put your trust in helping Vietnamese brands take flight
With a team of experienced experts working in the field of Digital Marketing & Brand Development, Adsmo is always the right choice for your brand development.
Some typical product packaging designs
PROFESSIONAL PRODUCT LABEL DESIGN
CUSTOMER EMOTIONAL TOUCH POINTS
Consumer Oriented
The important principle when designing product packaging is to ensure friendliness, targeting the target customer. Because customers are the ones who choose, use and experience the product functions of the business. Therefore, the packaging must be designed for customers, suitable for customer tastes.
Carrying corporate branding
Packaging is an effective marketing tool, the key to helping businesses succeed in the battle to build and develop their brands. Whenever a business designs packaging or product boxes, it must provide complete information such as logo, brand color, symbol, slogan, and business information.
Versatile
In product packaging design, designers not only focus on form and aesthetics but also care about what customers will do with the packaging after using the product.
Different and outstanding
Among hundreds, thousands of products, unique and creative packaging design will be an opportunity to help businesses conquer customers to choose to buy the product at “first sight”. Difference creates a competitive advantage for businesses in the fierce brand race.
Consider packaging materials
Packaging quality is also a factor that businesses care about. Packaging not only needs to be durable and beautiful, but also ensures the ability to preserve products from external influences such as humidity, temperature, impact, etc. Above all, the use of environmentally friendly materials such as paper packaging, paper boxes, and carton boxes is a priority choice for many businesses. This is also a community activity, helping businesses score better in the eyes of customers.
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