Ecommerce Website Design : Boost Sales in the Digital Age

Designing an ecommerce website is the process of creating a website with features that support effective online sales. A sales website is the perfect opportunity for businesses to reach a large number of users in a short time.

Let’s explore with ADSMO how to design an ecommerce website to effectively boost sales.

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1. 16 ESSENTIAL ELEMENTS WHEN DESIGNING AN ECOMMERCE WEBSITE

Designing a sales website is not only about building a website to sell products but also about designing a safe, reliable, and convenient online shopping experience. Integrating the 16 features below will definitely give your sales website the best experience for customers.

1.1 Search bar

Allow customers to find exactly what they want.

1.2 Footer Menu

Turn the footer into a useful tool by creating a list of links to the top products and services that customers are searching for.

1.3 Product videos

50% of consumers say that online videos help them make purchasing decisions faster.

1.4 Product Reviews

Help customers easily decide whether a product is suitable for their needs.

1.5 Return Policy

Placing your return policy near the add to cart button will positively impact conversions.

1.6 Answer FAQs

Customer service tools, answering frequently asked questions about products, before & after purchase after purchase.

1.7 Business FAQs

Includes general questions about privacy, security policy, payment, shipping, returns, etc.

1.8 Order tracking

Help customers easily check order status right on the website.

1.9 Sign up for email newsletters

Collect customer information and reach them through email promotions.

1.10 Push notifications

Allow visitors to sign up and update the latest information right in the browser.

1.11 Chatbots

The benefit of creating a sales website is the ability to generate revenue 24/7, which means that businesses also need to support customers 24/7.

1.12 Coupons

Offer incentives through coupons to keep customers engaged throughout the checkout process.

1.13 Product filters

Give customers the ability to quickly search for products through options.

1.14 Multilingual support

If your business is targeting foreign markets, design a multilingual website language.

1.15 Carousels effect

Most e-commerce websites use Carousels or Slider effects for images and videos on the homepage.

1.16 Information about physical stores

Providing physical store addresses helps businesses increase offline sales.

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2. 5 TIPS FOR DESIGNING AN OUTSTANDING, EFFECTIVE ECOMMERCE WEBSITE

2.1 Responsive web design

Why is responsive design important? More than 50% of Internet traffic comes from mobile devices. 37% of consumers are more likely to make a purchase from a responsively designed website on a mobile device.

Responsive design allows the website to display and function well on all devices such as desktops, tablets and mobile phones, thereby increasing conversions and boosting sales.

2.2 User-friendly menus and navigation

Another essential ecommerce website design element to consider is user-friendly navigation.

When users want to search for products, news or make purchases, they will use the menu and navigation bar. This means you need to ensure that the menu and navigation bar design is simple and easy to understand, helping users quickly find the products and necessary information.

2.3 Use CTA – Call To Action

Have you used CTA buttons on your website? If not, integrate them now.

CTA encourages potential customers to take the desired action such as placing an order, signing up for an email newsletter or adding a product to a Wishlist. CTA is an important factor to generate more potential customers and improve conversion rates..

You can use CTA clusters such as:

• Sign up for a trial today
• Click here for detailed advice
• Call Hotline 0356.105.388 now so that the team of experts at ADSMO can support you in designing a cheap, professional website career

>>> Read more: How to design a website yourself

2.4 Simple Homepage design

Homepage is the first place users interact with the website. The homepage is the “face” of the entire website and determines the first impression customers have of the business.

A simple but effective homepage design will bring a positive impression of the brand. Businesses should only include the essential information that users are most interested in so that the homepage does not become cluttered and difficult to navigate.

2.5 Use lots of visual elements

Using lots of visual elements like videos, images, infographics helps keep users on the website longer, thereby promoting conversions and increasing sales.

Images are the perfect choice to break up large blocks of text and attract users. 50% of users say that watching videos motivates them to make a purchase decision.

You are ready to design a sales website to develop online business activities for your business. Then let ADSMO turn your ideas into reality. We are confident to bring your business the highest quality and most satisfactory website:

• SEO-standard Website Design
• Responsive optimization, compatible on all devices
• Easy, comprehensive Website Administration
• Cheap Website Design but still ensures quality
• Easily connect to third-party systems: Online payment gateways, ERP, CRM,…
• 24/7 support

So what are you waiting for? Contact ADSMO’s website design team via hotline 0356.105.388 for detailed advice and quotes.