Successful Online Branding Strategies

Online business is no longer strange to Vietnamese businesses and consumers. So do you know how to build a brand in the online market? Taking advantage of the Internet to build a brand will help businesses easily achieve their desired goals. Especially in an era where consumers are increasingly inclined to shop through websites and mobile applications.

Building an online brand helps businesses:

• Target the right audience
• Connect customers and businesses directly
• Distribute information quickly

9 effective ways to brand a new product on the Internet fruit

1. Logo design

A logo is an image that customers will immediately associate with your brand when they see it. For example, when mentioning Disney, we will think of mouse ears. Or Apple is a bitten apple. The logo must be designed to match the personality, values and target audience of the business.

The logo design is not too complicated but still impressive enough for customers to remember among countless daily images.

Refer to some of your competitors’ logos to see what they are doing. The logo color must stand out, creating excitement for the viewer. The logo must look good in all sizes and on all marketing products such as: Letterhead, business card, billboard.

Each digital platform requires a specific size, so the logo must be designed to be compatible with all tools such as: avatar, cover photo, email title, app icon,…

Logo design is the first step when a business wants to brand a new product on the Internet.

2. Building a website

If the logo is the identifying mark, the website is the online “store” of the business. Nowadays, when customers want to know the address, hours of operation, products, contact information of your business, they will immediately go to Google to find your website. Because this is where they can find the information they need to know quickly and easily.

An effective website is simple and easy to navigate. The design is reasonable, maintaining brand consistency by matching colors with the business logo. The brand name and important details are highlighted in bold, easy-to-read fonts.

Websites should be concise and to the point, avoiding posting too much lengthy, unnecessary information that will bore and confuse users.

Websites should be designed with a “crawlable” link structure. This means that both users and search engines can navigate to all pages of the website easily.

Finally, make sure the website has been checked for all errors in links, buttons, images, etc.

There is no denying that effective website design is the best way to build a brand.

3. Write a Brand Message

A brand message is what your business says and how you say it. It reflects what your business does and what you want your customers to believe. It succinctly expresses the immediate needs and wants of your customers.

A successful message must answer the following questions:

• What is your industry?
• What do you stand for?
• Why are you important?

Your “voice” must be consistent with your business and the products/services your business provides. Try to focus on the positive and solutions rather than focusing too much on customer pain points.

The message on any platform must be consistent. The content displayed in Google search must match the brand message provided on your website. The same goes for social media platforms.

Make sure your brand message is conveyed to online customers. On social networks where customers are mainly young people such as Facebook, Instagram, … use funny memes, GIFs, emoticons to attract more attention.

4. SEO

SEO ensures that your brand is easily found on search engines. This is one of the main ways to build your brand online, where customers can find your services. Your first job when building a brand on the Internet is to design a website that meets SEO standards:

• The website is linked from another reputable website
• The website is designed for users, not search engines
• Know what makes your website useful and attractive
• Make your website stand out from the competition by providing valuable, quality information
• Continuously check and evaluate backlinks pointing to the website
• Optimize for mobile devices
• Optimize page load speed
• Update full contact information of the business
• Optimize images
• Take advantage of The Power of Social Media to Spread Websites

5. Social Network

Facebook, Twitter, Instagram, Tiktok,… nowadays almost everyone has a presence on this social network. Wherever there are customers, there must be your brand.

Adjust your posts to suit each platform: Content on Snapchat must be fun, lively and aimed at young customers. Posts on Instagram focus on images and are designed to increase likes and comments. Twitter is real-time and updates hot news and events at the moment. Facebook is suitable for any post, focusing on how the brand works.

Research and schedule posts at the right time to get more comments and messages. Don’t forget to use tools to track the statistics of each post, which platforms are driving customer conversions, which platforms are lagging.

6. Email Marketing

Any digital tool is a good way to build a brand. Email is a direct way to reach customers, especially those who do not use social media.

First, build an email list of high-converting leads. You can collect this email list by signing up from Lead Ads or newsletter sign-ups on your website.

Before sending an email, determine the goal you want to achieve: Increase interaction? Nurture customer relationships? Announce a new product? The main goal is what determines the email title and image.

Target Emails to specific customer segments with an engaging, compelling tone that matches your brand personality. Email Design includes images, videos, and useful information that not only sell products but also attract customers to the brand’s style.

7. Online Advertising

Not only marketing products, businesses can use online advertising as a way to build their brand. Some popular forms of Online Advertising are:

• Search engine advertising: This advertising will bring your website to the top of the search engine’s search results page so that customers see your brand first.

• Display ads: These ads are banners that users can click on and are taken to the brand’s website on the internet.

• Social media ads: Facebook, Twitter, Instagram, etc. all offer different ways to “sponsor” content. Businesses can pay, which means their posts will automatically appear in potential customers’ feeds. Or businesses can hire influencers to post about their brand.

• Mobile feed and desktop feed ads: These ads appear as “suggested content” in users’ mobile and desktop feeds. They feel natural because they’re integrated directly into users’ News Feeds and nestled between non-paid content.

• Retargeted ads: Have you ever searched for something and then seen an ad for that product 10 minutes later? That’s the power of Retargeted ads. This ad will reach customers who have expressed interest in the business’s brand, whether searching on Google, visiting the website or liking the Fanpage on Facebook.

8. Content Marketing

Today, advertising products is not enough, to build loyal customers, to return to interact with the brand, we need the power of content marketing. Content Marketing is considered the human aspect of the brand. If other forms emphasize sales, then Content Marketing focuses on interaction through photos, videos, blog posts,…

Successful content marketing will stimulate interest in your brand, while also getting customers excited about your products and brand messages. It builds trust between brands and consumers, and establishes that relationship long-term and effective.

Digital Marketing introduces your brand to customers and Content Marketing will make them interested, turning users into “crazy fans” of the brand.

In addition, businesses can promote brand building with Content Marketing on major newspapers and prominent news websites such as: VnExpress, Dan Tri, Vietnamnet, Kenh14, Bao Moi, … to significantly increase credibility.

9. Influencer Marketing

Influencer Marketing is a form of marketing using the influence of people with many followers on social networks, through posts. Instead of marketing directly to a target audience, businesses will give their brand message to an influencer, who will spread the word.

Businesses will partner with influencers and pay them a commission fee to talk about your brand to their followers. Ads will be more trustworthy when introduced by someone with a voice.

It is important for businesses to choose influencers who fit the style of the brand, as this can greatly affect the reputation of both parties.

Using Online Marketing channels are the most effective ways to build an online brand for businesses to maximize their reach and achieve their business goals. Hopefully, the 9 ways to build a brand above can help businesses on the path to building and affirming their brands. Wish you success.

See more:

• What is a brand building strategy?
• 2 brand building models