List of Online Marketing tools to help businesses break through

Online Marketing has exploded, opening up opportunities for businesses to have more customers on the Internet. In particular, marketing tools contribute significantly to helping businesses achieve their business goals, saving time, costs and effort. However, the most important thing is that you must choose the right tool. The list of the most useful Online Marketing tools revealed below will help you start your marketing work easily.

1. Email Marketing Tools

Email Marketing is one of the forms of Online Marketing that brings the most benefits to businesses. This is a great tool that businesses can use to support other marketing strategies, bringing outstanding efficiency.

Some of the top benefits of Email Marketing for business activities are:

• Personalize the content sent to customers
• Build brand reputation
• Optimize time and budget in marketing campaigns

Email Marketing tools not only automatically send emails to customers but also provide useful detailed analysis for Marketers to quickly improve campaigns.

Businesses can create complete emails with images, gifs, fonts, personalize content according to customer behavior, and implement A/B testing for campaigns.

Some prominent Email Marketing tools such as: Mailchimp, Benchmark Email, Emma, Marketo, GetResponse,…

2. Social Media Tools

In the world of Online Marketing, Social Media Marketing is a leading marketing tool where businesses can develop direct interactive relationships with consumers.

Blogging, posting, sharing, tweeting, pinning, bookmarking, commenting are activities that contribute to promoting brand dissemination on social networking platforms.

Facebook is the largest Social Media tool in Vietnam as well as in the world. This is the platform that businesses need to have a presence on if they want to succeed in the e-commerce market. Facebook allows businesses to set up a free profile page, communicate directly with potential customers through free posts and paid ads.

Facebook Audience Insights allows advertisers to precisely reach more engaged audiences based on demographic data, likes, location, language, Facebook purchase activity, etc.

Youtube, Instagram, Zalo, Tiktok, etc. are the most popular social networks in Vietnam. Businesses should try to take advantage of these platforms to build a strong brand and online customer community.

3. Content Marketing Tools

In Marketing, “Content is King” and managing content properly is a top priority for marketers. The launch of Inbound Marketing has changed the way businesses reach customers and generate profits.

There are 2 things you need to keep in mind when building content for Online Marketing: creativity and management. The best Content Marketing tools to help you do those jobs are: Buzzsumo, Landscape, Feedy, Ion Interactive, Xtensio, CoSchedule, Stage,…

The Content Marketing tool is what every content marketer needs with the most outstanding functions such as searching for trending topics, analyzing headlines and creating viral topics,…

4. SEO Tools

For a business that plans to sell online, one of the first things to focus on is SEO. The purpose of SEO is to optimize your website’s ranking on search engines corresponding to the keywords that users search for.

SEO is divided into groups based on each website optimization process:

• Technical SEO: All in One Seo Pack, Google Analytics, Google Mobile-Friendly Test,,…
• Keyword Research: Google Keyword Planner, Google Trends, KeywordTool.io,…
• Rank Tracking: Advanced Web Ranking, Agency Analytics, AMZ Tracker,…
• Content Optimization: Buzzsumo, Google SERP Preview Tool, Can I Rank,…
• Backlink Analysis: Ahrefs, MozBar, cognitiveSEO,…
• Video SEO: VidlQ, Social Blade, TubeBuddy,…
• Link Building: AuthoritySpy, Buzzstream, Check My Links, DIBZ, Linkb, ScrapeBox,…

SEO has made marketing simpler with quality data and reliable results. It has become an essential part of conquering SEO.

Marketers can measure keyword performance, measure Social metrics, analyze Backlinks, analyze content, discover trending topics, track keyword rankings and research keywords.

5. PPC Marketing Tools

PPC is one of the most popular marketing techniques, but not everyone knows how to run ads most effectively. It requires you to have a lot of knowledge and practical experience. From designing effective ad copy to selecting the right target audience, it involves many stages.

PPC tools will help you reduce the “burden” and run a successful advertising campaign.

• Analyze competitors on budget, advertising strategy
• Keyword research, including Local Keywords
• Compare PPC costs
• Analyze Google Shopping campaigns

If you only have PPC needs, you can refer to some tools such as: SEMrush, SpyFu, Ad Badger, PPC Entourage, Google Ads Editor, AdEspresso,…

6. Graphic Design and Visual Content Tools

Users are often attracted to visual, vivid content such as Graphic Design or Visual Content. According to research, most customers prefer visual content over text. Therefore, businesses in the digital age should focus on developing Graphic Design and Visual Content on websites and social networks.

If your business cannot afford to hire a Graphic Designer. Then you can learn basic design yourself to create Visual Content easily and quickly. The templates are optimized for Social Media. With just one click, you will have eye-catching visual content.

Visual design will greatly impact the way customers perceive your brand, promoting interaction with your content. Businesses can use some Visual Content tools such as: Canva, Stencil, PicMonkey, Infogram, BeFunky, Visme,…

7. Survey Tools

Useful surveys will help businesses evaluate their products and competitors. The results will tell you what customers are satisfied with and dissatisfied with your product.

You can conduct the survey in person, by phone, by post or online.

To conduct a quick online survey, businesses should use popular survey tools such as: SurveyMonkey, SoGoSurvey, ProProfs Survey Maker, Typeform, Google Forms,…

These tools are all beautifully designed, easy to use and you can embed the survey in email or social networks.

Don’t miss out on useful Online Marketing tools, they will make your online business much easier. There are thousands of marketing tools for you to choose from. Whichever tool you choose, learn about it thoroughly and make the most of it to support your marketing efforts most effectively.

See more:

• [Summary] 79+ most important terms in Digital Marketing
• The most powerful forms of Online Marketing to promote your business