Increase Instagram followers with 12 effective and updated strategies

More than 1 billion monthly users have proven the appeal of Instagram – one of the most popular social media platforms today. This is also an ideal playground for marketers and brands to exploit potential customers. Building a presence on Instagram is not easy. Let’s come to 12 effective and latest 2021 Instagram follower growth strategies.

1. Optimize Instagram bio

Bio (biography) is the first thing that attracts users when they first visit your Instagram. The more attractive the Instagram bio is, the easier it is to encourage them to click “follow”. To impress customers, optimize your bio to include:

• Introduce what you do
• Outstanding personality traits of the brand
• Call to action (read more, contact now…)
• Brand hashtag
• Link to Website, Blog

2. Maintain brand personality

Instagram feed is the second element that users notice when entering your profile. It plays an important role in determining whether users like the brand or not. Posts must be consistent in color, post type, and tone to clearly express brand personality, leaving an impression in the minds of customers.

3. Take advantage of the power of Hashtags

Hashtags are an indispensable “specialty” of Instagram, a great tool to help businesses reach more target audiences. Research the trending Hashtags in the niche market and related to your brand and content. In addition, you can also create and promote your own brand Hashtags or specific campaigns. Instagram allows up to 30 Hashtags per post, try to take advantage of this to improve your social media presence and promote effective campaigns.

4. Write attractive captions

In addition to beautiful photos, attractive captions also contribute significantly to attracting users. Telling the story behind each image and video you share will attract more interactions. Adding keywords to your caption is a great way for businesses to increase their chances of appearing in search results. Instagram caption lengths are increasing, with the average post length in 2021 being 405 characters.

5. Enhance Local Marketing

Similar to local SEO for Websites, you can attract local users through Hashtags in 2 ways:

• Geotag for posts: Location tags will help businesses rank in search results when users use location searches. This makes it easier for local customers to access your products.
• Use Local Hashtags: Nowadays, Instagram users tend to follow local Hashtags and by using them, businesses will reach local customers who are interested in a specific niche market.

6. Add a call to action

Instagram offers a variety of options for you to add a CTA to your content, such as “swipe to see more” on stories or “shop now”. You can also add a CTA to your caption to encourage users to share your content, visit your profile, or any action you want them to take.

7. Influencer Marketing

Leverage the power of Influencers to attract “followers”. Businesses can reach out to the large, loyal following of Influencers and “turn” them into their own followers. The important thing is to choose influencers who are relevant to your brand and come from your niche.

8. Launch contests and giveaways

This is a pretty effective trick to increase Instagram followers. Many brands and marketers have used this method and seen immediate results. You just need to organize a contest or giveaway, call on people to follow and tag friends to participate.

9. Invest in Instagram Ads

Instagram Ads are an effective and fast way to attract more potential customers. That’s why many brands are willing to invest in Instagram Ads. Unlike posts and stories that are only visible to current followers, Instagram Ads can reach a wider range of target audiences according to certain demographic or target segments as desired.

>> Learn more about the service: Reputable Instagram Ads

10. The Best Time to Post

There is no definitive answer to the best time to post on Instagram. You can find out the ideal time to post for your followers by going to “insights” in your business profile, scrolling down to “total followers” and selecting “see all”. Here you can see when your followers are most active.

Tailwind‘s research shows that profiles that post daily grow their Instagram followers faster than other profiles. Try to post at least 1 post/day for the best results. Also, focus on creating quality content that resonates with your target audience.

11. Diversify post formats

Instagram is more than just photos. The app has introduced a variety of ways to share content that give businesses the opportunity to reach and connect with users effectively.

• Instagram Reels: Instagram is always pushing new features, so when it launched in 2020, the Reels button was placed in the center, making Reels posts more visible than Explore posts.

• Instagram TV: Videos on IGTV are also 4 times more likely to appear than Explore posts. Not only that, with a duration of more than 60 minutes, IGTV is perfect for long videos.

• Instagram Stories: Although posts disappear after 24 hours, Stories still have their own strengths. 74% of brands believe Stories are an extremely effective Social Media strategy.

• Carousel Posts: Carousel posts, which are a series of up to 10 images/videos, have a higher engagement rate of all post types.

12. Link Instagram accounts to other platforms

Add Instagram account links to other platforms such as: email footer, footer or sidebar of the website, bio on other Social Media, social media posts to help users find the business’s Instagram easily and quickly.

Here are the 12 latest tricks to effectively increase Instagram followers in 2021. Refer to ADSMO‘s Instagram advertising service now to receive advice and build a strong brand presence on this trending platform.

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