What are UI and UX? TOP 5 outstanding UI/UX design trends

UI design and UX design are two terms in the field of website and application design that are often confused and sometimes assumed to be one. Although they always “go together”, they are actually two completely different concepts. Adsmo will help you understand what UI and UX are and point out the TOP 5 popular UI/UX design trends in 2021.

1. What are UI and UX?

While UX design refers to the term “User Experience design (user experience design)”, UI stands for “User Interface Design (user interface design)”. These are two important concepts in professional Website design. UI/UX work closely together but take on separate roles in the product development process.

1.1 What is UI design?

UI handles the graphic layout of a website or application, including buttons, layouts, animations, transition effects, micro-interactions… In short, UI Design focuses on the graphic and visual aspects of the interface, thereby providing aesthetic experiences.

UI design includes the following formats:

• Graphical User Interface (GUI): Related to how users interact with the system’s images and Digital Control panels. For example: Desktop screen.

• Voice-controlled Interface (VUI – Voice-controlled Interface): Refers to the interaction between the user and the system using voice. For example: Samsung’s intelligent virtual assistant Bixby and iPhone’s Siri.

• Gesture-based Interface: Mainly used in VR and other gesture-based design scenarios, addressing user interaction in 3D space. For example: Soft UI design

Some notes when designing UI:

• The design must focus on providing users with a seamless, fast, intuitive experience and simplifying tasks.
• The design must be interesting, unique, and user-friendly.
• The design must reflect the brand value of the business

See more: Augmented Marketing – The New Revolution in Marketing 5.0

1.2 What is UX Design?

UX is determined by the way users interact with the system, helping the Website have logical navigation and a smooth, intuitive experience. In short, UX Design brings users positive, effective, appropriate, and comprehensive experiences on the Website and application.

Main steps in the UX design process:

• Interaction Design: Refers to the ease with which users complete tasks using interactive elements of a web page (such as page transitions, animations, buttons, etc.)

• User Research: Involves conducting in-depth research to gather feedback and ideas from new or existing customers. From there, understand the needs of users and come up with design ideas based on these parameters.

• Information Architecture: Relates to organizing the information that users need. This requires the UX Designer to understand the relationship between the content and present it in the most understandable way.

Some notes when designing UX:

• Design is easy to use, easy to understand, and logical.
• Design solves the user’s problem.
• Design reaches a wide audience.
• Design brings a positive experience to users, making them completely satisfied when completing the task service.

2. TOP 5 most prominent UI/UX design trends in 2021

Let’s explore with ADSMO 5 UI/UX design trends in 2021 that you should implement for your website.

2.1 Dark Mode

Dark Mode is a very popular interface trend recently, helping to improve user experience on the website. Not just white text on a dark background, Dark Mode also saves battery with OLED, AMOLED screens, reduces eye strain at night, reduces blue light,…

2.2 Minimalism

Minimalism (minimalist design style) is the “golden rule” of website design today. Every day, users are overloaded with information from many different websites and applications. Designers are always trying to find ways to simplify the presentation of information, such as limiting the number of colors or trying different layouts and ratios.

2.3 Animations

Animations (animation/ animation) are the “dominant” Website design trend in recent years. Using Animations in UI Design will enhance the user experience more intuitively and interestingly than static graphics. This is also a way for brands to effectively convey messages to users without using modals and banners.

2.4 Bold, eye-catching fonts

Bold fonts are one of the easiest ways to attract users’ attention. In addition, Web designers also use complex typography to highlight the most important information they want to convey to customers.

2.5 Pastel colors

Minimalist design and pastel colors are the perfect combination for today’s UI/UX design. Pastel colors highlight content in a gentle, subtle way, while attracting users’ attention very naturally. The rich pastel color palette along with the creative color mixing of designers has created a variety of options, suitable for many different websites.

UI/UX Design are two important requirements that need to be fully met by a modern, professional website with a beautiful, intuitive, uncluttered interface, logical navigation, easy to use, and great user experience to stimulate and motivate users to convert. Hopefully this article has helped you better understand UI/UX Design. Visit the website adsmo.vn daily to update the most useful knowledge about Digital Marketing.

See more:

• How to calculate the cost of website design
• 11 common terms in web design