Fashion promotional videos – Brand affirmation & sales promotion

For the fashion industry in particular, product photos are not enough. An advertising video will help the fashion collection attract more viewers. The service of producing fashion advertising videos is becoming the choice of many brands. Let’s learn more about what you need to know when making fashion advertising videos with ADSMO.

1. THE POWER OF FASHION ADVERTISING VIDEOS

2.1 Make an impression on customers

In addition to photos, brands shoot advertising videos to introduce their products, fashion collections according to seasons, themes or different styles. Throughout the video is a consistent concept and is beautifully and brilliantly arranged, which will make a strong impression on viewers. At the same time, the brand also builds a professional and trustworthy image in the eyes of customers.

2.2 Attract potential customers better

Fashion advertising videos have a strong influence, especially in the era of social networking explosion, customers have the habit of searching and buying through social networks and e-commerce platforms. Therefore, customers will easily access, know the brand and buy more products.

2.3 Reach many customers in a period of time

One of the great strengths of fashion advertising videos in the 4.0 era is the ability to reach a large number of different audiences in a short period of time. Meanwhile, the cost compared to traditional advertising is not significantly different.

2.4 Increase sales

Surely with a quality, sharp product image video, highlighting and promoting the product will easily attract viewers. The number of viewers will increase rapidly and will also be proportional to sales.

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2. SOME NOTES WHEN DESIGNING FASHION ADVERTISING VIDEOS

2.1 Advertising video content

The most important element of an advertising video is the content. Creating quality content is not simple. The average time to attract viewers’ attention is usually 8 seconds. Customers will decide whether the video is attractive enough to continue watching or not. Therefore, to increase interaction, the advertising video content must be creative and impressive.

2.2 Advertising video layout

The layout also contributes to making the fashion outfit more gorgeous. The eye-catching, impressive background of the collection will strongly appeal to the viewer’s vision. The context of the promotional video must also match the theme and style of the fashion collection.

• Read more: Video advertising for children

2.3 Call to action

Call to action CTA is an indispensable part of an advertising video. Once customers are attracted to the video content, give them a CTA to take action such as ordering, subscribing to the Youtube channel, liking & following Fanpage or subscribing to the newsletter.

2.4 Video duration

The main secret to keeping viewers until the end of the video ad is to convince customers right from the first seconds of the video. You need to optimize the ad duration, videos that are too long will make customers lose patience.

In addition, although the video ad must be eye-catching, it should not be too colorful because customers still prioritize authenticity.

3. 5 MOST OPTIMAL WAYS TO MARKETING FASHION VIDEO ADVERTISING

3.1 Invest in a brand website

In the Digital age, designing a brand website is an important marketing strategy. Creating a website is not enough, you need to update content regularly and consistently to attract more customers. The main nature of a fashion brand lies in the fashion products and images on the website. Regularly post short promotional videos that reflect the brand’s own style.

3.2 Leverage the Power of Social Media

Social media is the best way to reach many potential customers. Besides posting promotional videos about fashion collections, brands need to produce tutorial or Q&A videos to connect with customers. Follow the latest fashion trends and update regularly on social networks. Social Media is the biggest platform for video marketing.

3.3 Create a Youtube channel

Youtube is the best platform to spread fashion advertising videos to millions of people. Posting videos on Youtube helps raise brand awareness and attract customers to subscribe to the channel. Brands can upload videos describing products, demos, Q&A, tips, fashion trends, etc. Update videos regularly to increase traffic to the Youtube channel as well as the Website.

3.4 Email Marketing

Email Marketing is an effective way to attract customers. Customers will be sent notifications about new products, promotions, discounts, … and including short promotional videos that the brand has just posted. This strategy not only helps to connect with regular customers but also significantly increases sales.

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3.5 Working with Fashion Bloggers or KOLs

Fashion KOLs will help brands reach a significant number of fans. Collaborate with Fashion Bloggers or KOLs to have them make videos introducing and reviewing the brand’s products to their followers. Influencer Marketing raises brand awareness and increases sales.

In the fashion industry, promotional videos are an essential part of the marketing strategy. An impressive and successful fashion advertising video will certainly help the brand increase interaction on all Internet platforms.

For a fashion brand, having no advertising video or a poor quality video is a huge pity. Please research carefully and choose a reputable fashion advertising video production service provider.

ADSMO has a young, dynamic, creative team with many years of experience in the field of Digital Marketing, which will be a reliable address for brands to “choose the right place to trust” to cooperate and develop together.