Cost of producing promotional videos: Price list and influencing factors

Video quảng cáo là những đoạn phim ngắn có nội dung giới thiệu các sản phẩm, dịch vụ và thương hiệu. Đây cũng là giải pháp tiếp thị quan trọng với mọi doanh nghiệp trong thời đại số. Bảng giá làm video quảng cáo là vấn đề nhiều doanh nghiệp quan tâm. Các yếu tố nào ảnh hưởng đến chi phí sản xuất video quảng cáo. Tìm hiểu ngay trong bài viết này. 

1. FACTORS AFFECTING THE PRICE LIST FOR PRODUCING ADVERTISING VIDEOS

How much does it cost to make a promotional video? This is indeed a difficult question to answer because there are many factors that affect production costs such as duration, video, script, etc.

1.1 Duration of promotional video

With a promotional video that is between 2 and 5 minutes long, the factors of equipment, human resources, and post-production do not change too much. However, if a brand produces a long series, the duration factor will greatly affect the production cost. The longer the advertisement, the higher the price of making the video.

1.2 Types of advertising videos

The cost of producing advertising videos also depends on the type of video that the business makes. Each type of advertising video has different requirements for production techniques or the participation of actors and KOLs. The higher the quality of the video, the more the business will have to pay.

• Live – Action

This is a video that uses live actors and a setting to convey a message. The complexity of the video depends on the scale of production. High-quality, broadcast advertising will require a large film crew. While simple UGC creator content can be filmed with just 1 actor.

Factors affecting the cost of producing Live Action advertising videos:

– Filming sets: Because it is a live-action advertisement, it must ensure the most realistic.

– Costume, hair and makeup: The idea and story will determine the requirements for costumes, hair and makeup.

• Animated promotional videos

Animation is an incredibly creative tool, one of the most versatile types of video. This is the best way to showcase intangible products, like apps or services.

Factors that affect the production cost of Animation advertising videos:

– Character design: Animated characters representing people are the best way to personalize ads.

– Animation editing: Animation ads require fast, smooth, and clear transitions.

• Stop – motion

Stop-motion video is the process of combining images into a seamless film, creating the illusion of movement. It is the best way to make real-life characters or objects do things that only animation can do.

Factors affecting the cost of producing Stop – motion advertising videos:

– Complexity of the movement: The cost of making stop – motion videos is laborious and time-consuming with complex movements.

– Length: Every frame of a stop – motion video is controlled by hand, so the length of the advertisement will determine the budget.

1.3 Ideas

Advertising videos with simple ideas, parodies or businesses that already have a preliminary idea will have a cheaper idea cost.

• Advertising video design service on demand at ADSMO

1.4 Pre-production

Before filming, it is necessary to prepare pre-production tasks such as: Finding a filming location, a list of scenes, drawing a storyboard, choosing equipment, applying for permits as well as a plan logistics down to the smallest detail. Investing in pre-production helps avoid unnecessary mistakes, delays on set and get the necessary footage for editing.

1.5 Filming location

Choosing a filming location will determine the look and feel of the ad. Make a great impression on viewers with a beautiful setting that matches the video content.

1.6 Equipment

To have great shots that make the audience unable to take their eyes off, you need to spend more budget on specialized equipment such as Dolly wheels, drones, specialized lenses, etc. The more advanced the equipment, the better the image quality, the stronger the impact on viewers.

1.7 Production team

To have a quality advertising video, the production team is equally important. An inexperienced, unprofessional film crew will not be able to create a quality advertising video as desired.

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1.8 Post-production

The budget for editing and graphic editing is determined by the editor’s level, the number of editing days, the number of scenes, the length of the video,…

1.9 Sound effects

Sound effects are extremely important. A subtle, impressive music and effect will elevate the video, making it come alive and have a strong impact on customers.

2. ADVERTISING VIDEO DESIGN SERVICE AT ADSMO

The above are the factors that affect the price of making advertising videos at ADSMO. For each customer’s request, ADSMO will have different and most optimized prices.

If customers need to receive a detailed price list for making advertising videos, please contact us via hotline 0356.105.388 for specific advice. We are committed to providing our partners with quality services at reasonable prices, suitable for each business’s budget as well as the most attractive incentives.

See more:

• Tips for making short promotional videos
• How to make a TikTok advertising video with MILLIONS OF VIEWS
• Making Facebook advertising videos to promote interaction