What is Landing Page? Important role in modern Marketing strategy

Maybe everyone has heard of the concept of a landing page or landing page. But what is a landing page, how important is it, have you ever tried to find out why it is so important?

Landing page – is currently a quite effective tool for advertising and introducing products and services on the internet. Helps to present content professionally and direct users to focus on what they want to convey.

1. What is a Landing Page?

A Landing Page – or landing page – is a single web page with focused content that guides and persuades readers to perform a specific conversion goal. The content of the landing page can be just a topic, an introduction to a service or product, it attracts viewers with clear content, beautiful interface and eye-catching effects, easy to fix.

2. The relationship between Landing page and homepage

Owning a beautiful landing page will help achieve the goal of converting traffic from passive to active users. While the homepage summarizes general information and introduces your brand to visitors, the design of the Landing page should focus on a single goal – conversion.

3. Classification

There are 3 main types of Landing Pages based on conversion purposes:

• Lead collection page, customer information
• Sales page
• Intermediate conversion page

In which:

• Lead collection Landing Page has the goal of collecting Basic information of potential customers (such as full name, email, phone number) for use in subsequent marketing activities. These pages collect information through a registration form and always come with a benefit in exchange for customers such as ebooks, webinars, offline seminars, free consultations, gifts, discount codes, etc.
• Sales landing pages aim to persuade customers to make a purchase decision right on the page. These pages are often characterized by detailed product/service content including: customer benefits, outstanding features, customer feedback, price list, policies, etc. to help customers have enough information to make a purchase decision.
• Intermediate conversion landing pages aim to lead readers to the main conversion page. Conversion intermediate pages only use a call-to-action button to redirect to another page, not a registration form. In addition, in e-commerce, the intermediate page will provide full product information and lead customers to the shopping cart page of the main website.

4. Benefits of Landing Page

• Separate your message
• Increase conversion rates

5. When should you use Landing Page design?

Once you have answered the question of what a landing page is and know the benefits it brings, let’s find out with ADSMO in which cases you need to use a landing page?

• • Combined with PPC (pay per click) advertising campaigns: Creating different landing pages for each specific keyword to check and measure the effectiveness of the pages and keywords used.
  • When you need to collect emails: The first and most important thing is that a landing page can be used to collect emails. If you are just starting to build your customer database, collect emails from the perfect places. You can then market directly to your potential customers via their emails. Or you can use this email list to target your customers. This is more effective than social media advertising.

• Segment your customers or products: The products you have in hand are suitable for many different customer segments. Therefore, it is necessary to create many different landing page templates for each service, product to each specific customer segment.
• Optimize SEO: You can use your knowledge of how to create pages (the most popular is how to create WordPress landing pages) to enhance SEO in increasing website rankings on Google. Page optimization doesn’t cost anything like PPC or social media advertising.
• Collect customer information: Sales pages can act as data collection sources. If you want to collect more information from potential customers (not just email, but also name, phone number, address, etc.). Consider using opt-in pages and forms to make this easier.

Landing Pages work best for service industries (training, beauty spas, real estate, travel, finance, events…) or a specific product (toys, accessories, cosmetics, household items, sports…).

In addition to sales purposes, landing pages are also used for many other purposes in advertising marketing such as: promotional pages, gift giving, ebooks, events, marketing funnels…

• See more: Beautiful Landing Page templates