Game Promotional Videos – Effective Marketing Secrets in the Booming Game Industry Era

Do you want to promote your game to reach more players? Then a game promotional video is an indispensable key to a successful marketing campaign. Producing an attractive and impressive game promotional video is not easy. Through this article, ADMSO will help you better understand how to design an effective game promotional video to attract users.

1. Why do you need to make a game promotional video?

In recent years, the game industry has exploded. The game market has also become fiercely competitive. Video advertising design is a great way for publishers to reach and build a strong community of players.

1.1 The perfect way to introduce a game

Video advertising is the best tool to introduce game features. According to Mobile Action, more than 50% of top mobile games have video ads. In just a short video of less than 1 minute, publishers can provide players with the potential of the game. As well as showing the graphics, storyline, characters, missions, levels, and achievements in the game. For gamers, these are the deciding factors in whether to download a game or not.

1.2 Increase conversion

Advertising videos can influence users’ decisions. Not only can they introduce the game, but they can also promote conversions well. According to StoreMaven, an effective video can boost conversion rates by 40%. Games with video ads in the CH Play or App Store app stores will receive more downloads.

• Read more: Attract customers at first sight with the power of cosmetic advertising videos

2. Popular types of game advertising videos

Depending on the target and customer position in the purchasing journey, game publishers can choose the appropriate video type. Here are 3 popular types of video ads:

2.1 Game introduction videos

Videos help build game recognition, showing the audience the content and graphics of the game. Game introduction videos are often posted on Youtube, Websites,…

2.2 Preview videos on app stores

These are simple videos that users can experience the game before downloading it from the Apple or Android app store. Preview videos require certain technical and creative requirements. Therefore, it is important to write the script and edit the video accordingly.

2.3 Video Ads

These are short videos that will be advertised on Social Media platforms such as Youtube, Facebook, Instagram, Tiktok,… To attract new users who do not know about your game, you need to create attractive and engaging Video Ads right from the first seconds first.

• Read now: Make brand advertising videos: Build reputation, spread brand widely

3. Notes when making game advertising videos

Here are some notes to help producers make good, attractive game advertising videos that impress the audience.

3.1 Video duration

The first thing to consider is how long your advertising video will be. Game advertising videos have a maximum duration of 2 minutes and an optimal duration of about 40 seconds to 1 minute. For previews on app stores like the App Store, game advertising videos must be under 30 seconds and have a frame rate of 30fps.

3.2 Video content

Let’s come to ways to build the most complete and engaging content for game advertising videos.

• Introduction: At the beginning of the game advertising video, tell a story, a setting or a specific character. Storytelling will help producers reach and arouse users’ curiosity more effectively and deeply than simply introducing a series of game features.

• Show the game’s features: Show the game’s features that you think are attractive combined with eye-catching effects. However, note to only choose features that will create outstanding characteristics for your game compared to other products on the market.

• Message: You can end the game’s promotional video with a slogan and Call to action, calling on viewers to download the game and experience it.

• Service: Reputable, professional, cost-optimized Video Marketing

4. Steps to produce a game advertising video

After determining the duration and building the content, you can start producing the video, conveying the message to the audience through the following steps:

• Write Storyline: Write out the messages you need to convey to the audience and emphasize them in each appropriate scene.

• Drawing Storyboard: Pre-build rough cut scenes for each scene such as setting, characters, paths, camera angles, etc.

• Image processing: Process appropriate effects to make the scene more impressive and attractive. However, do not be too greedy to insert too many effects, which will make viewers feel “overwhelmed” and not pay attention to the messages conveyed.

• Sound effects: Incorporate Sound Effects and Background Music into the game advertising video to make the video more vivid.

• Post-processing: Set up standard formats for the video before publishing to the channel such as capacity, frame rate, resolution, etc.

ADSMO – A reputable and quality address for designing marketing videos. In addition to comprehensive Digital Marketing solutions such as Website design, SEO, advertising, we also provide advertising video making services for many fields and products and services.

ADSMO provides service packages that suit the needs and budgets of customers. Professional and flexible processes, steps from receiving briefs, coming up with ideas, filming, post-production to video delivery are all optimized, both fast and effective.

If your business needs to make a product advertising video, please contact ADSMO via hotline 0356.105.488 – 0356.105.388 for advice and quotation.