Animation Advertising Video – Increase the appeal of your Marketing campaign

In the era of 4.0 technology with many new types of marketing, customers are gradually losing interest in conventional advertising. They are often attracted by interesting experiences. Video marketing is the leading strategy to help brands connect with customers and promote effective interactions. Make a difference with animated advertising videos – a Digital Marketing trend that promises to be extremely popular.

1. What is an animation advertising video?

Animation videos are videos that use animated images, sound effects, vivid characters and interesting voices to introduce products and services and convey messages to viewers. This is a great marketing tool to build a brand. For example, logo animation, 2D, 3D animation, explainer videos, intro/outro videos,…

2. 4 top animation advertising video trends today

2.1 Explainer animation video – Animaiton explanation video

Animation explanation videos are often chosen to describe products and services quickly and creatively. Explainer videos help businesses turn complex ideas into fun, entertaining ideas. They are usually less than 1 minute long and are suitable for B2B companies in the fields of finance, healthcare, real estate, digital marketing, etc.

2.2 2D, 3D animated advertising films

2D, 3D advertising TVCs are extremely popular versatile, suitable for all businesses. They are often advertised by brands on social networks, trade shows, product introductions, landing pages, etc. Animated advertising films easily evoke emotions and build strong relationships between brands and customers.

• Read more: Tips for making short advertising videos – Capture customers’ minds right from the moment head

2.3 Combining animation and live-motion

Live-motion with funny animated characters and contexts will make animation advertising videos more interesting and outstanding. This idea helps businesses promote their brands and other aspects in vivid contexts.

2.4 Whiteboard marketing video

Animation on whiteboards is a trend that is getting attention in 2020. Whiteboard videos describe the process of hand-drawing storylines. They are popular because they are affordable and help viewers quickly understand the most complex information. Whiteboard animation is often used to promote events, market products, advertise brands, etc.

3. 5 Reasons Why Animated Video Advertising Is Important for Businesses?

There’s no denying that video marketing is one of the most powerful marketing tools available today. Let’s take a look at 5 reasons why businesses should use animated videos as part of their overall Digital Marketing campaign:

3.1 Higher viewership and more shares

Internet users are exposed to too much content every day, so they tend to choose to watch things that are simple, concise, and informative. Viewers typically retain 95% of the message after watching a video instead of just 10% when reading text. Therefore, images have a greater impact on the viewer’s mind.

Businesses will receive more views and shares when using animated images. Audiences are encouraged to share animated promotional videos with their loved ones. They will become brand promoters for the business.

3.2 Simplify complex ideas

Explainer animation videos can present concepts in a way that text and live action videos cannot. Whiteboard animations are highly effective with interesting, simple process explanations. Customers can better understand products and services in just a few minutes.

A prime example is TED-ed videos. They have received 16.3 million subscribers on Youtube and have become one of the most popular educational channels on the platform. Topics that seem difficult to execute have been simplified through interesting animations.

3.3 Connect with customers more effectively

Using animated advertising videos for your marketing strategy is a great way to connect with customers in a personalized way. Animation easily expresses the brand’s unique point of view and personality. Messages will stay in the minds of customers longer.

With animated advertising videos, brands have more opportunities to “transform” themselves to become more authentic, easily presenting a unique point of view.

3.4 Answer questions through animated advertising videos

Animated advertising videos help businesses answer questions, satisfy customers’ concerns and introduce all the features and benefits of the product even before customers ask. Animated videos can present all the details in a short time.

Businesses can increase conversions by more than 80% by uploading explainer videos to their websites and social media.

3.5 Cost-effective animation advertising videos

Animation advertising videos have lower production costs than other types of videos. When filming a live-action video, businesses will have to spend a lot of money on things like casting actors, finding a filming location, arranging props, scheduling filming and post-production, etc. Not only that, editing content is not simple.

Meanwhile, animation advertising videos are simpler. Brands only need to contact a reputable video advertising unit. Businesses can easily manage from the smallest details, from the beginning to the last minute. Changing the plot, character details or other settings on animated advertising videos is also easier than regular marketing videos.

4. How to make effective animated advertising videos?

Animated advertising videos can create a new breakthrough in reaching different market segments. Businesses share compelling messages to connect with customers and motivate them to take action. However, businesses need to make animated advertising videos properly to achieve the expected results.

Businesses can make their own promotional videos on free animation websites such as Animaker, Moovly, Biteable or Renderforest. However, this method requires you to have a little knowledge of graphics. If you have no experience making animated promotional videos, businesses can use the video marketing production services of Agencies.

Known as a unit specializing in providing comprehensive Digital Marketing services in all fields. Therefore, ADSMO confidently brings customers quality, attractive and economical video marketing products in general and animation advertising videos in particular. Cooperating with us, you will experience a 9-step standard working process:

Step 1: Receive the topic from the customer, grasp and communicate it to the team

Step 2: Branstorm, come up with preliminary ideas for video marketing

Step 3: Finalize ideas with the customer, quote, sign contract

Step 4: Build script, storyboard

Step 5: Produce marketing videos

Step 6: Post-production

Step 7: Approve and deliver products to customers

Step 8: Receive customer feedback and complete the product

Step 9: Accept product and make payment