Anticipate 10 important Digital Marketing trends in 2022

Taking advantage of Digital Marketing is important for the development strategy of businesses and brands. In this article, we will review the 10 most important Digital Marketing trends in 2022 that businesses must quickly grasp to “catch up” with the rapid development of digital.

1. Video Marketing

Short-form content is increasingly showing its huge potential with a dizzying growth rate. Instagram Reels, Tiktok and Youtube Shorts are becoming the leading channels for sharing short video content today. Thanks to its ability to attract attention and strong interaction, Video Marketing is predicted to become a prominent Digital Marketing trend in 2022.

2022 is also a year of diverse forms of Online Marketing. Email Marketing, Website, Social Media Marketing or Paid Advertising campaigns will all be combined with more video content.

For example: Remarketing advertising will be combined with Video Marketing. By personalizing video content, businesses can optimize the videos they want to retarget for ads that are most likely to convert.

2. Voice Search

27% of users globally use Voice Search on their mobile devices and 58% of consumers use Voice Search to find local business information (Source: techjury). These numbers show the importance of optimizing content for voice search.

Voice Search optimization needs to focus more on long-tail keywords and question queries. Therefore, to boost search rankings with Voice Search, create content that answers users’ questions.

You can search for issues that users are interested in through Q&A websites or keyword research tools such as Ahrefs, Google Keyword Planner, Keywordtool.io,… And don’t forget to optimize the website to be mobile-friendly and improve page loading speed.

3. Virtual Reality VR and Augmented Reality AR

One of the Digital Marketing trends in 2022 that promises to continue to “make waves” for many years to come is VR and AR. As Facebook has affirmed: “Augmented Reality (AR) and Virtual Reality (VR) are the future”. These two technologies will completely change marketing activities.

So how are VR and AR different? While VR brings users to realistic experiences through virtual reality devices like gaming experiences. AR will overlay virtual elements on real-world contexts, such as photo filters.

VR and AR are also known as 360-degree Media Marketing. Businesses will use these types of marketing to help customers visualize and experience products in the most realistic way. They not only raise customer awareness, increase the ability to “close deals” but also bring strong competitive advantages.

4. Influencer Marketing

2022 is predicted to be the year of the Content Creator. The Influencer Marketing industry was worth $9.7 billion in 2020 and is expected to grow to $15 billion by 2022. (Source: thedrum.com). This explosive growth is due to the rapid expansion of TikTok and many other platforms.

Facebook is planning to pay $1 billion to Creators in 2022. Businesses and brands can search for creators that fit their niche. Influencer Marketing brings a positive ROI, which is why nearly half of marketers say they are spending more than 20% of their budget on Influencer Content.

Therefore, businesses and brands should invest more in Influencers, prioritize video production with creators, and try more Social Media channels.

5. Conversational Marketing

Conversational Marketing or conversational marketing is a marketing strategy in which businesses will chat directly with customers to improve product experience as well as sales. Popular conversational marketing forms include: Livechat, Chatbot and Voice Assistant.

This Digital Marketing Trend in 2022 helps businesses shorten the sales cycle and significantly improve marketing channels. To implement an effective Conversational Marketing campaign, personalization is an extremely important factor. Using AI for automation will bring conversions based on user experience. The trend of setting up video chat calls for customer support is becoming more and more popular.

6. Artificial Intelligence AI and Machine Learning

Not only website developers, nowadays, artificial intelligence AI and machine learning are also used in marketing campaigns. AI allows businesses to reach their target audience at the right time with messages across marketing channels.

Businesses can use AI and machine learning for marketing including:

• Customer segmentation and creating personalized user experiences.
• Predictive analytics, e.g. buying patterns, sales forecasting.
• Chatbots and Livechat (online chat).
• Paid Advertising like Programmatic Ads, Retargeting and Lookalike Audiences
• Dynamic Pricing
• Product Recommendation Engine

7. Livestreaming

The development of Livestreaming marketing trends is a great tool for brands to express their personality and values in the most authentic way.

Livestreaming not only helps brands reach customers more proactively, but also creates a comfortable feeling when shopping for consumers. Social Commerce is a term that describes the form of shopping experience on social networks and promises that in 2022, we will see the huge potential of this trend.

Features such as Facebook Live, Instagram Live, Twitter Live and Youtube Live are the outstanding “playgrounds” for this type of marketing.

8. Branded Audio Content

Podcast, Social media audio,… are forms of Audio Content that promise to be more popular in 2022.

Podcast production helps businesses reach new audiences and shape brand awareness. The rapid development of audio applications such as Clubhouse, Twitter Space, Discord, Spoon, OnMic,… further proves the potential of Audio Content.

Adding audio content to your Marketing Mix will help businesses expand their Content Marketing strategy and increase your website’s SEO ranking. Google has started ranking Podcasts in search results, so embed Podcasts or Videos on your website.

9. Organic SEO

Increasing Website traffic through SEO is a sustainable, leading Marketing strategy for every business.

Outstanding SEO trends in 2022 such as Featured Snippet (featured snippet) displayed first on the search results page will help businesses increase their reputation and receive more traffic to the Website.

Some other notable SEO tips and trends such as:

• Blogging
• AI
• Long-Form Content
• Responsive Website Design for Mobile
• Follow the E-A-T Principle

10. Inclusive Marketing

Inclusive Marketing does not focus on a specific audience, businesses create content to impact the diverse community they want to target.

Through a mass marketing campaign, brands can express their own point of view, deeply connect with customers and bring positive changes to the community and society.

Reference article at Wix.com

To lead the market in the 4.0 era, businesses should catch up with the Digital Marekting trends in 2020 that ADSMO shared above.

If you are in need and looking for a reputable and quality provider of total Digital Marketing services, ADSMO is confident that it can meet all customer needs.