Attract customers at first sight with the power of cosmetic advertising videos

Cosmetics are one of the most competitive business items today. Many cosmetic brands are born, forcing businesses to have suitable and outstanding marketing strategies. Cosmetic advertising videos are one of the impressive marketing forms for businesses to attract and reach customers effectively. Learn about the cosmetic advertising video making service at ADSMO in this article.

1. The power of cosmetic advertising videos

Cosmetics brands not only face the challenge of high competition but also the change in customer behavior in the 4.0 era. Cosmetics is a unique industry, customers tend to trust visual content more than regular articles. Cosmetic advertising videos will make customers feel like they are experiencing the product themselves. Join ADSMO to see the benefits of cosmetic advertising videos for businesses:

• Easily introduce the uses and unique features of the product to customers in a visual and vivid way.
• Eye-catching images and engaging content quickly attract customers’ attention, motivating them to interact and make purchasing decisions.
• Build brand awareness and enhance brand value.
• Build customer loyalty, help them have the most realistic view of the product.

2. The most popular forms of cosmetic advertising videos

2.1 Business introduction video

In the current cosmetics market, there are many poor quality cosmetic production facilities and stores selling fake and counterfeit goods. Consumers increasingly need to know more about the business, the brand and whether the production process is safe or not. Business introduction videos will help brands gain sympathy and build customer trust.

2.2 Product review videos

Nowadays, UGC Content (user-generated content) has become an indispensable part of Content Marketing strategy. Especially in the cosmetics industry, users always want to see reviews and real experiences before making a purchase decision. Brands can also invite beauty bloggers to film videos to try and review the product honestly. The influence of KOLs is an effective promotional channel to reach potential customers.

2.3 TVC advertising cosmetics

For cosmetic brands, TVC advertising cosmetics is always the top choice. Although short promotional videos are only about 15 seconds to 1 minute long, they are elaborately staged, leaving a strong impression and attracting viewers from the very first moments. The cost of producing a cosmetic TVC is not cheap, but it is still very popular.

3 Attractive cosmetic advertising video design services at ADSMO

ADSMO is a reputable agency providing comprehensive Digital Marketing services in Hai Phong. In addition to website design, SEO, Facebook, Google advertising,… services, ADSMO is also a video advertising design unit trusted by many brands and businesses.

As a young and dynamic agency, the ADSMO team has a lot of experience in Video Marketing including the cosmetics and beauty industry. Come to ADSMO to receive:

• Creative, unique cosmetic advertising videos that make a strong visual and auditory impression on viewers.
• Videos that convey impressive messages and influence viewers’ thinking.
• Quality images, vivid sound, eye-catching effects.
• Content that follows trends, suitable for potential customers.
• Reasonable cost of making cosmetic advertising videos, commensurate with the quality.

4 How carefully did ADSMO prepare for making cosmetic advertising videos?

Any Digital Marketing project as well as advertising videos, to achieve satisfactory results, hit the insight of potential customers, help businesses promote brand awareness and sales, the ADSMO team has carefully prepared:

• Understanding the product – the main character of the advertising video as well as market and competitors.
• Grasp the insights of the target customers that the brand wants to target.
• Come up with attractive ideas and scripts that are consistent with the direction of the Marketing campaign.
• Plan, prepare, film and produce in accordance with the customer’s “deadline”.

5 Processes of making cosmetic advertising videos at ADSMO

ADSMO offers customers 9 steps of the process Professional, fast and effective production of cosmetic advertising videos:

Step 1: Receive briefs and requests from customers

Step 2: Come up with ideas for product advertising videos, quote

Step 3: Finalize the script, send detailed price list and sign the contract

Step 4: Draw a storyboard for the script

Step 5: Prepare pre-production work: filming location, actors, set, costumes, etc.

Step 6: Film product advertising video

Step 7: Proceed with post-production: editing, sound, effects, dubbing, etc.

Step 8: Hand over demo video, receive feedback and edit according to customer’s request

Step 9: Hand over product and contract liquidation

If businesses need to receive more detailed advice and quotes on video advertising production services at ADSMO. Do not hesitate to contact us via hotline 0356.105.488 – 0356.105.388 for quick support.