Making food promotional videos – Marketing trends for eateries and restaurants

Eating and drinking are basic daily needs of human beings. We all want to enjoy delicious food and like to share that experience. Therefore, the food service is constantly developing. Focusing on the visual and word-of-mouth effects “one tells ten – ten tells a hundred”, food advertising videos are the shortest and fastest way to deepen the brand image in the hearts of customers.

1. THE TREND OF MAKING FOOD ADVERTISING VIDEOS IS EXPLOSIVE ON SOCIAL MEDIA

The need to eat and drink is an indispensable need in daily life. Whether it is a pandemic or an economic crisis, the need to satisfy hunger never disappears. They only change according to changes in customer behavior, instead of going to restaurants to eat, they will order online. Therefore, businesses must also constantly innovate to attract and retain customers.

Food advertising videos, especially short-form videos, are a marketing strategy implemented by many brands, restaurants, and dining locations. Viral, different, accessible and conveying new information, advertising videos promise to overtake other formats such as text, images, etc. on the Social Media platform.

We are no longer unfamiliar with names like Khoai Lang Thang, Food Blogger who combines traveling everywhere and introducing typical dishes of the land he sets foot on. Or Ly Tu That “country fairy” – one of the pioneers of the Chinese countryside style culinary vlog trend. Although it has not been around for long, food channels have developed rapidly and become a phenomenon, especially with the 9x generation and Gen Z. In the future, food advertising videos will be a mandatory requirement for food brands, restaurants, hotels, etc. to stimulate the appetite of diners, attracting them to enjoy.

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2. 5 STRATEGIES TO MAKE YOUR FOOD ADVERTISING VIDEOS DELICIOUS AND ATTRACTIVE

2.1 Satisfy the senses

Experiencing a dish is more than just taste. With food advertising videos, brands can appeal to both visuals and sounds to make up for the lack of other sensory elements.

Kitkat Korea has achieved success with its ASMR advertising series. The rustle of the signature red packaging when opened and the crunchy sound of breaking chocolate bars. This sound effect enhances the customer experience, introducing the brand’s iconic chocolate wafer flavor.

2.2 Diverse shooting angles

Texture plays an important role in the “appetizing” aspect of food. Pizza will be less attractive without a rich layer of cheese or a soft, spongy crust.

Most customers view ads on mobile devices, so it is essential to convey close-up images of the product. Clear, sharp images will demonstrate the strengths of the product. This is also a useful tactic for all fields, especially for food, beverage, and restaurant brands.

Pizza Hut Thailand used this technique in its advertisement for its cheese pizza. Viewers get a close-up look at the awesomeness of Pizza Hut Cheesy Bites. The crust is crispy and the cheese is rich, melted, and lingers on forever. These vivid details give viewers a realistic feeling, as if the cake is right in front of their eyes.

2.3 Add the human element

Short promotional videos are the perfect tool to focus on the product. Meanwhile, long-form ads are better suited to telling a story. Incorporating a human element adds context and makes it easier for viewers to relate.

McDonald’s Singapore has launched the Hokkaido salmon burger in short and long ad versions. The 6-second ad focuses solely on the dish, with a close-up of the steamed salmon. The 10-second and 30-second versions combine live action and anime to give viewers a sense of comfort when entering a restaurant in Hokkaido and the special appeal of the Burger.

2.4 Integrating brand elements

Increase the brand identity is just as important as the product. To create a lasting impression, incorporate brand elements throughout the ad such as mascots, colors, slogans, etc.

KFC Taiwan has made an effort to incorporate its brand prominently in its 30-second commercial. The perfect combination of images, sounds, colors and interesting, unique editing. The more the brand appears in the advertisement, the higher the viewer’s ability to remember it.

2.5 It’s food, not science

The average human brain can only retain a few highlights from an advertisement. Therefore, food advertising videos must be close and easy to access.

Try introducing benefits instead of complicated ingredients. Milo offers a convenient breakfast solution for busy people by introducing how this drink can help people replenish energy for daily study and work.

The above are strategies for making delicious and attractive food advertising videos. The power of video marketing in the digital age is endless. If your brand or restaurant is in need of making advertising videos, come to ADSMO. Here we provide advertising video production services with a dynamic, creative team, modern, professional equipment, and reasonable costs.

If customers are planning to develop a video marketing strategy, please contact ADSMO immediately via hotline 0356.105.388 for advice.

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