How to effectively create backlinks to increase website rankings

One of the most used terms in the SEO world – backlink – may make you feel confused when hearing it. In this article, Adsmo hopes to provide you with some information such as: What is backlink? The importance of backlinks in SEO and effective ways to backlink for your website in 2020?

1. What is a backlink?

The first thing an SEOer needs to remember is: “Content is King, Link is Queen”, which means that backlink is as important as content.

Backlink is a link pointing to your website from another website, a website that creates sustainable quality Backlinks still has many good backlinks that will help increase search rankings. Backlinks must be “natural”, meaning that the website should not use automatic “link-catching” tools to create backlinks to its website, current and future search engines all pay attention to the importance of backlink quality.

2. How important is creating Backlinks?

2.1 Improve ranking

Backlinks are the most important factor in Offpage SEO, determining the keyword ranking of the website. Backlinks help websites rank high. If the content receives links from other sites, it will naturally start to rank in search results. If not, you need to build more.

2.2 Faster Index

Search engine bots discover new websites by following backlinks from existing websites. Only when they find your site do they crawl the entire site most effectively.

2.3 Referral traffic sources

One of the biggest benefits of backlinks is that they provide referral traffic. When readers click on a desired link, they tend to stay on the page longer. In addition, providing useful links to readers also helps reduce bounce rates.

• See more: SEO Strategy – Offsite SEO and things to know

3. Effective ways to Backlink?

3.1 Build links from sites with high trust index

To evaluate how powerful and trustworthy a link from a website is, you need to clearly understand:

• DR (Domain Rating – or DA of Moz)

• UR (Url Rating – or PA of Moz)

• TF (Trust Flow)

• CF (Citation Flow)

Like PR, high DR and UR indexes show the strength and reputation of that website. And Google highly values the links on those pages. According to seoantoan’s experience, forums with DA ≥ 20 and factors such as the same field, high PR, etc. are ideal forums for you to do backlinks.

3.2 Place backlinks in the content of the article

When going for backlinks, many people do not pay attention to using anchor text, leading to the website being highly likely to never reach the top due to over-optimization of anchor text. There should be backlinks in the content of the article. Links in signatures and comments are not highly valued. And the effective way to place backlinks here is that each link that we want to point to only appears once in that article.

3.3 Write guest blogging articles

Guest blogging is a strategy in which you write a post for other blogs, instead of your own. How to build Guest blogging articles?

In short: in exchange for a free article, blog owners will usually allow 1-2 links back to your website in the article.

3.4 Building Broken links

Today, websites are constantly evolving, changing, moving or being deleted at the same time. Broken links are links that lead to pages that no longer exist. They bring bad experiences to users.

Specific broken link building strategy:

• Find Broken links

• Rebuild lost content

• Contact people who have content linking to that content and ask them to fix it according to your new link version.

• The important part of this strategy is to find the right broken content to recreate. To do this, you need the support of a backlinks analysis tool.

Through this article, I think you can easily understand what a backlink is and what a good backlink is like.

• See more: What do you need to do to optimize your website as a whole?

SERVICES PROVIDED BY ADSMO

TOP 10 SEO Services