How to make creative, attractive, and effective product advertising videos

A successful product advertising video will help the business’s products and services reach a wide audience, making a strong impression on the minds of potential customers. Especially in the era of Social Media, product advertising videos are easier to spread and go viral. Are you looking for how to make a product advertising video? Then don’t miss this article.

1. 4 benefits of product advertising videos in the digital age

Video is a form of marketing that is highly appreciated by marketing experts. Join ADSMO to learn right away 4 main benefits of product advertising videos that not everyone knows.

1.1 Convert potential customers into customers

Product advertising videos bring a sense of reality. Potential customers will feel like they are experiencing the product themselves. This helps build customer satisfaction and increases the chances of converting leads.

1.2 Build customer trust

Online shoppers are often uncertain about whether a product will meet their expectations. Product videos help businesses build trust in product quality as well as build brand reputation. Winning the trust of customers will help increase sales effectively.

1.3 Google gives priority to videos

Google’s search results include images, videos, news, maps, etc. In the “All” tab, Google also suggests videos at the top of the search results even when the user has not entered the “Video” tab. Posting product advertising videos on Facebook, Youtube and embedding them on the Website will help businesses rank high in search queries.

1.4 Attracting customers

A short video of a few minutes can convey a message equivalent to 1.8 million words. Information in product advertising videos that is conveyed clearly, sharply, and attractively will impress and attract more interactions from users.

• Read more: Making brand advertising videos: Building reputation, spreading the brand widely

2. 8 Tips for Making Product Promotional Videos

2.1 Understand your audience

Before creating a video, you need to identify your target audience and what stage they are in the buying journey. Create a product promotion video that provides useful value to customers:

• Why is that particular feature necessary for customers?
• In what situations does the product help customers solve problems?

2.2 Tell a story

Telling a powerful story will easily connect the emotions between the product and the target customer. The story will come to life for your target audience and clearly demonstrate how your product/service benefits and solves their problems.

2.3 The numbers speak

Let the numbers do the talking for your business. Share real data, product ROI along with customer testimonials, their experiences with the product. A great video to “show” the impact and benefits of the product

2.4 Create a short video

Short promotional videos are the most popular video marketing design trend today. The optimal length of a product promotional video is between 30 and 90 seconds. Longer videos will not be suitable for advertising on TV or social platforms like Youtube.

• Read now: Make attractive Facebook advertising videos that promote effective interaction and conversion

2.5 High-quality footage

Product advertising videos need to be filmed in quality so that the product always looks good from every angle. Fully equipped with tools such as turntables, high-speed cameras, light direction, mirrors, water and vivid effects to make the product look eye-catching and attractive, wanting to buy immediately.

2.6 CTA is indispensable

No matter what type of product advertising video, make sure there is a Call to action. CTA will help encourage customers to watch the video to make a purchase decision more easily.

Brands can call on customers to:

• Visit Website
• Scan QR code
• Download the app
• Fill out form

2.7 Combine with brand elements

The brand must appear throughout the product advertising video from the story, color, voice to writing style. When viewers see the product, they will immediately remember your brand. Video is an important tool to increase brand value and customer loyalty.

2.8 Choose the perfect sound

One of the key factors to The key to a successful video ad is the sound. It can be just music, just narration, or a combination of both. However, the most important thing is to match the emotion of the video.

• Learn more:12 how to make a TikTok advertising video with MILLIONS OF VIEWS for your brand

3. Product advertising video design service at ADSMO

3.1 How much does it cost to make a product advertising video?

In fact, there is no specific answer to how much it costs to make a product advertising video. Depending on factors such as the type of video, product, duration, context, etc., the cost will vary.

You can contact the hotline 0356.105.488 – 0356.105.388 to discuss with ADSMO consultants and discuss the most reasonable price for making a product advertising video.

3.2 Should you shoot your own product advertising video or hire an agency?

Self-producing a suitable product advertising video helps small businesses save a lot of money. However, not every business has the ability to make a quality video and compete with competitors.

Hiring a product advertising video design service is a priority choice for many businesses. Although the cost of video design will be higher than the self-production option, the elements of ideas, attractiveness and video quality will meet your wishes. All businesses need to do is review and approve.

3.3 Make reputable, quality product advertising videos at ADSMO

ADSMO is one of the leading product advertising video production units today. Here, customers will receive enthusiastic advice, detailed and reasonable quotes, and a professional, committed video advertising process.

Check out the Video Advertising Design service here: https://adsmo.vn/giai-phap/thiet-ke-video-quang-cao/

Understanding that product advertising videos are the face of the business, an emotional bridge between the brand and the customer. We always strive to bring businesses the best products and experiences. Contact ADSMO for detailed advice and quotes.