Lead Ads: Connect with potential customers effectively on Facebook

You are relying on services running Facebook advertising to do business and promote your brand. You want advertising to be highly effective at the most optimal cost. Lead Ads is a great method to help you achieve that. Lead Ads first appeared in 2015 by Facebook. Up to now, it has become the top choice in finding potential customers for businesses.

If you want to know everything about Lead Ads, don’t miss this article.

1. What are Lead Ads?

According to Facebook for Business, with Lead Ads (also known as lead generation ads), you can find people interested in your products or services and collect their information. When using Instant Forms, you can collect contact information such as names, emails, phone numbers, etc. of users. You can also add custom questions to the form to better understand potential customers and achieve business goals.

Lead Ads on Facebook are the most popular among businesses.

2. What is Lead Ads on Facebook?

Lead Ads on Facebook is a form of advertising that allows businesses to deploy campaigns to find potential customers on Facebook and Instagram. Businesses can collect basic information from users such as email addresses, phone numbers, personal interests, shopping habits without having to go through any intermediary pages. All activities take place only on Facebook.

Facebook Lead Ads was launched in 2015, opening the era of convenient advertising to find potential customers without having to go through Google Form as before.

The cost of Facebook Lead Ads is much cheaper than many other types of advertising on the same platform.

Advantages of Lead Ads

• Lead Ads help businesses collect more and easier information from potential customers. Thanks to the Lead Generation feature, customers can provide information quickly without having to waste time leaving Facebook.
• Lead Ads are a seamless part of Facebook, minimizing the case of users leaving the survey midway.
• Instant Form has the information that users provide to Facebook, the audience does not need to answer too many questions like before.
• The information registration process is easy, users interact with businesses faster. They can also review and adjust the information before sending it.
• The cost per click of Lead Ads is significantly reduced.
• Businesses can customize the questions to suit their industry.
• Businesses can download the lead file or connect with them easily.

3. Notes when running Lead Ads

The important notes below will help businesses design Lead Ads that stand out and attract more potential customers.

3.1 Advertising goals

Ads when designed must clearly show the goals that businesses want from customers. Businesses want to collect emails, learn more about customers or provide coupons and promotions.

3.2 Time to display ads

Facebook Lead Ads need time for users to fill out the form. Therefore, choosing the time to display ads is very important. Ads should be displayed at the right time when users are free to have time to interact with the ads.

3.3 Call to action

Call to action is an important factor for users to decide whether to fill out the form or not. Businesses must determine the CTA button that best fits their advertising campaign.

3.4 Ad content

Ad content must convey to users what benefits they get when sharing information with the business. At the same time, the ad content must reflect the brand and stimulate users’ intention to buy.

3.5 Appropriate questions

To improve the quality of potential customers, businesses must customize the form so that important questions are at the top. Do not ask too many questions, but choose consistently and remember to ask as few questions as possible.

3.6 CRM Integration

Don’t forget that CRM integration will help businesses update new potential customers quickly, supporting the sales department.

4. Which industries are suitable for Facebook Lead Ads?

4.1 Run Facebook real estate ads

Facebook ads for the real estate industry are an effective tool for a real estate salesperson. They help businesses increase brand awareness with customers, drive traffic to the website and find new potential customers. However, the cost per click on Facebook Ads is very expensive.

Facebook Lead Ads are an effective way for businesses to find the exact audience they need to reach at a significantly lower cost.

For example, a real estate business chooses to show ads to people with high-income households. Or people who have recently had a life-changing event. Especially those who have just got married or have children, they are likely to be interested in buying a house in the near future

Running Facebook real estate Lead Ads will help businesses find the right audience in a huge database and increase the likelihood of potential customers converting into customers.

4.2 Cars

Lead Ads have helped car sales businesses achieve great success. Businesses can integrate the feature of finding a dealership location, choosing a date and time to come for a test drive to encourage customers to come to the business.

4.3 Education

Use custom questions to create course registration forms and other promotional programs.

4.4 B2B

To support business-to-business commerce, click-to-call allows potential customers to contact you for more information.

4.5 CPG

For fast-moving consumer goods (CPG), Lead Ads help businesses display relevant product information to potential and current customers. Encourage them to sign up for your newsletter or trial.

If you are looking to run budget-saving Lead Ads with a large, accurate source of potential customers, contact Adsmo now for detailed advice.

See more:

• What are Carousel Ads?
• What is Digital Marketing?