Make brand advertising videos: Build reputation, spread brand widely

8 out of 10 people have made a purchase after watching a brand video or 86% of marketing experts use video as a marketing tool. These numbers speak to the importance of video in marketing strategies. Let’s come to 7 Tips to help you make brand advertising videos that attract attention and increase strong recognition.

1. What is a brand video?

Brand videos are videos that help raise awareness of a business and its products/services.

The key to a brand video is to highlight the brand. Therefore, there is no need to advertise a specific product or service. The first and most important goal is to position the brand in the minds of customers.

2. Popular types of brand promotion videos

2.1 Short brand promotion videos

This is the most popular type of video today, only lasting about 15 to 30 seconds, perfect content to share on Social platforms. short advertising videos convey messages directly, concisely, and attract viewers from the first seconds.

2.2 Explanation-style brand advertising videos

Explanation videos are usually animation advertising video. However, businesses can follow the time lapse format, live action video or any visual way to explain what the business can provide to potential customers.

2.3 Product introduction video

The purpose of a product introduction video is to introduce the product/service to potential consumers. The video often has an engaging narrator, demonstrating the features, benefits and value of the product.

• Read more: Do Attractive Facebook advertising videos promote effective interaction and conversion

2.4 Video tells the story of the brand

Video tells the story of the brand focusing on exploiting corporate culture, brand personality, why choose this product to do business or what makes the product special. This type of video both attracts potential customers and effectively recruits talent.

2.5 BTS-style video – Behind the scenes

Through Behind the scenes videos, potential customers will be drawn into the process of developing, producing and distributing interesting products and services. The ingenuity and dedication of the business will make customers more confident and choose to buy the product.

3. Tips for making brand advertising videos

3.1 Identify the target audience

Identifying the right target audience will help your brand advertising video easily attract attention and retain them. Answering the following questions will help you identify who your target audience is?

• Where do they live?
• What age are they?
• What gender are they?
• What are their interests?
• What social media platforms do they use?
• Do they know about your product/service yet?

3.2 Planning

To maximize the power of brand promotion videos, businesses need a complete and clear plan. Determine the goal of the video and the steps to achieve that goal.

3.3 Tell a compelling story

A good, engaging video tells a brand story that not only makes viewers curious but is also interesting enough for potential customers to share the video on their social networks.

• Read more: 12 ways to make TikTok advertising videos with MILLIONS OF VIEWS for brands

3.4 Combine content with brand voice

This will impact perception Brand awareness and brand loyalty. Make sure your video content has its own brand voice that differentiates it from other brands.

3.5 Use brand colors and logos

Adding color elements and logos to your branded video is a visual way to connect with your customers. Use your brand colors as the main color of the video and attach your brand logo in the bottom corner, throughout the video.

3.6 Evoke emotions and define video editing style

Video editing style can set the “mood” and the audience’s view of the brand. Fast, “flashy” effects are suitable for trendy fashion brands. While Spas will choose smooth, slow, and graceful effects.

3.7 Share brand promotional videos on social networks

Make the most of the power of Social Media, don’t forget to share brand promotional videos on social networks. Use Hashtags (#) to attract more views, interactions and followers.

4. Design attractive brand advertising videos at ADSMO

The benefits of brand advertising videos are unlimited, make the most of them to build reputation, spread your brand to a wide range of potential customers.

ADSMO is honored to be a companion to design attractive, impressive brand advertising videos, creating an impression in the hearts of viewers. ADSMO with many years of experience in providing comprehensive Digital Marketing solutions will certainly not disappoint you.

If your business needs professional, unique video advertising design, sharp images, realistic sound, please contact ADSMO via hotline 0356.105.488 – 0356.105.388 for the most detailed advice and quote.

You need to learn more about other brand identity design services at ADSMO

• Design logo design
• Email Marketing Design
• Catalog Design