Tips for making short promotional videos to attract customers instantly

Video marketing is gradually becoming a key marketing method for every business, every product and service. In recent years, we can easily see short videos everywhere. Businesses have quickly grasped this Digital Marketing trend to convey brand values and connect emotionally with users most strongly. Let’s explore tips to make attractive and effective short advertising videos.

1. What is a short promotional video?

First, let’s find out what a promotional video is?There is a famous saying “A picture is worth a thousand words”. The power that video brings is a thousand times greater. This is the basis of Video marketing – a powerful form of marketing with incredible customer attraction ability.

Promotional videos are videos designed to promote and introduce brands, products, and services to everyone. Help businesses increase social media engagement, “educate” audiences and reach them naturally.

Short-form videos have a maximum length of 2 minutes and 30 seconds. Short promotional videos are an effective way to connect audiences with brands. With hundreds of thousands of videos being uploaded every day, audiences have less time to fully enjoy the content of each video. If your video is too long, not many audiences will be patient enough to receive the message. Therefore, short advertising videos have played an important role in Digital Marketing strategy. Tiktok, Instagram Reels, Youtube #shorts,… are prominent platforms in the Short-form video era that businesses can take advantage of to increase brand awareness with new customer files.

2. How long is a short advertising video enough?

Most short advertising videos today are 2 minutes 30 minutes or less. However, each marketing channel has its own optimal duration rules.

• Instagram: Offer users up to 60 seconds of video. However, short 30-second video ads are enough to attract busy audiences. Try to present the main message in the first 15 seconds.

• Facebook: A video on the Facebook News Feed tends to be between 24 and 90 seconds long. For short video ads, include the most compelling information in the first 5 to 10 seconds.
• Youtube: YouTube Shorts lets you create short videos between 15 and 60 seconds long. As for video ads on Youtube, businesses should make short videos of 15 – 20 seconds with Pre-roll Ads and 6 seconds with Bumper Ads to enhance brand awareness.
• Tiktok: Businesses can create and upload short videos with a maximum length of 15 seconds, and can string videos together into 60-second videos.

According to statistics from Vidyard, more than half (58%) of viewers watch all business-related videos if they are under 60 seconds long. And only 24% of viewers watch all videos longer than 20 minutes. In particular, Gen Z – citizens of the digital age, their attention span is usually only about 5 – 6 seconds. Therefore, businesses need to optimize the layout of video content to tell an attractive story, attracting viewers in the shortest time.

3. 5 Tips for Making Creative Short Video Ads That Easily Attract Viewers’ Attention

3.1 User Generated Content (UGC)

Taking advantage of the power of UGC is a great, cost-effective way for businesses to produce short video ads with authentic content for viewers. Brands can use Influencer Marketing, collaborate with famous content creators, come up with creative, fun and viral ideas.

Consumers tend to trust UGC content 2.4 times more than content created by the brand itself. This is the type of content that short-form video viewers love the most. Then the product users will advertise on behalf of the business itself.

3.2 Create content that answers questions and shares knowledge

Short videos that share knowledge are a great way to navigate viewers to visit the website by answering their questions. According to Google, the viewing time of tutorial videos, sharing knowledge that use phrases like “for beginners” or “step by step” in the title increases by 65%.
Brands must pay more attention to educational content in their marketing strategy to generate potential customers and build brand loyalty.

3.3 Focus on the first seconds

Not everyone knows that videos on social networks, especially short videos, are always attractive because they appeal to viewers who have limited time but want to experience a lot. Therefore, to keep them, promotional videos must be straight to the point, concise, and attract attention from the first seconds. Try to optimize your video content, providing valuable advice or a CTA within the first 3 seconds.

3.4 Tell a story

Storytelling is a great Social Commerce strategy. This strategy helps increase interaction, emotional connection and makes people remember the brand more easily. Brand storytelling increases the value of products/services by 20%.

The story does not need to be formal or too “industrial”. It is true that video content should focus on the product/service, but it also needs to show the human side of the brand, in order to create a realistic and emotional story.

3.5 Use beautiful effects

Use editing features, special effects and some interesting filters to make short promotional videos more vivid and beautiful. Don’t forget to add fonts that are easy to read, easy to see, and suitable for the video concept, this will help the brand increase the sympathy with viewers significantly.

4. ADSMO – Professional short advertising video production unit

In the digital age, with a busy life, customers tend to prefer watching to reading, so making marketing videos in general and short advertising videos in particular is The key to a successful Marketing campaign.

With the information that ADSMO has shared above, you must have understood why you should invest in video marketing. The constant explosion of social platforms such as Facebook Watch, Instagram Reel, Youtube Short or especially Tiktok, short advertising videos will help businesses increase brand awareness and sales significantly.

ADSMO is one of the leading providers of professional Digital Marketing services. With a team of young, enthusiastic, dynamic, experienced, and well-trained staff, we are confident that we will bring businesses creative, trendy short advertising videos that convey clear messages, connect emotionally with customers, and attract customers from the first seconds.

If your brand is in need of short advertising video design at competitive prices,.