What do you need to make an impressive and engaging promotional video for kids?

Currently, the baby product market is increasingly diverse and developed with specialized products from many different brands. Advertising videos for babies are a marketing strategy that helps businesses promote their brands, products and effectively convey messages to young customers and parents.

So how to make an impressive baby advertising video that creates a strong effect? Let’s find out now.

1. 3 MOST POPULAR FORMS OF PROMOTIONAL VIDEOS FOR KIDS

• Promotional videos have trendy content, the brand will collaborate with celebrities or “edit” hot songs, easily impressing the audience.
• Short promotional videos with funny, interesting images help increase children’s interest, contributing to making customers remember the brand naturally.
• Promotional videos are educational in nature, providing knowledge for parents, help brands build trust with customers about a “powerful” brand, establishing themselves as an expert in the industry.

2. WAYS TO MAKE IMPRESSIVE ADVERTISING VIDEOS FOR KIDS

2.1 Diverse advertising content, suitable for target customers

With the children’s product market, children and parents, especially mothers, are two target customers that brands need to reach.

• To target children, businesses must produce fun advertising videos, children’s music, cartoons, etc. Those are advertising videos for children to eat well. Many parents often play these clips to keep their children still while eating or when busy with other things.
• To target mothers, businesses can produce videos sharing knowledge and experience in child care and raising, expert advice programs, and Q&A about health and life.

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2.2 Building a distinctive brand image

Businesses will build a story around their distinctive brand image. These can be funny, unique, non-repetitive cartoon characters like Vinamilk’s cows or Dutch Lady’s girl carrying fresh milk,… These images will help create a unique, distinctive feature compared to competitors, contributing to making it easier to remember the brand quickly.

2.3 Video marketing on multiple platforms

After having an attractive promotional video for children, businesses can release the video on multiple platforms such as Website, TV or Social Media such as Youtube, Tiktok, Facebook, Instagram,… In addition, brands can combine forms of Online Marketing with traditional Marketing such as signs, banners, billboards, newspapers, events, programs, Email Marketing, Mobile Marketing,… to spread the brand image and products widely to the public.

2.4 Some notes when designing advertising videos for children

For products and services for children, advertising videos must ensure the following criteria:

• Images: The characters are portrayed as cute, lively, and funny with bright colors bright, attractive

• Sound: Lively with fun, funny, and humorous effects.

• Narrative: The reading voice is cheerful, innocent, and playful, creating a sense of closeness, expressing the emotions of the content to be conveyed.

• Content: Cleverly demonstrate the features of products and services. Appeal to the psychology of parents and create excitement for children.

• Duration: Reasonable video length, enough to attract and capture the audience’s psychology. The optimal advertising video duration is usually under 1 minute.

• Resolution: High, sharp images, showing the professionalism of the brand.

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3. ADSMO – THE LEADING ADVERTISING VIDEO SERVICE PROVIDERS FOR KIDS

ADSMO provides comprehensive Digital Marketing solutions with professional advertising video and marketing video design services from A to Z: From idea generation, script, pre-production, filming, post-production until handing over the product to the customer.

ADSMO’s advertising video making service will help you:

• Attract potential customers: Impressive, engaging promotional videos with realistic images will attract customers and make them trust the product.
• Increase revenue & profits: Promotional videos are marketed on multiple platforms, widely covered, capture customer psychology, stimulate purchases, and promote conversion into sales.

• Cost savings: ADSMO always tries to optimize costs for customers. Cost always goes hand in hand with quality. Ensure all video functions.

A successful advertising video for children will stimulate children’s senses, be eye-catching, lively, and make children interested from the first seconds. Not only that, the advertisement must be educational, convey meaningful messages, help children always be obedient, polite and love those around them.

Video advertising is an indispensable marketing strategy in the digital age.