If you think TikTok is only for Gen Z, then you are missing out on a “golden” opportunity to grow your brand. Marketing on TikTok helps reach a younger demographic, promote interaction and creativity with brand personality. So what are you waiting for, come to 12 ways to make TikTok advertising videos million views.
1. Why should businesses make TikTok advertising videos?
The most important reason why businesses cannot ignore brand marketing on TikTok is its coverage. As a video-sharing social network launched in 2017, as of January 2022, TikTok has 1 billion monthly users and 3 billion downloads. Tiktok is very popular in Asia, with 39.7 million users in Vietnam alone (Source: influencermarketinghub). Major brands like Nike and Apple Music use TikTok to market their products and services in a unique, entertaining way.
Which brands should invest in making TikTok advertising videos?
TikTok Video Ads Strategy Will Bring Best Results for Brands:
- Target Potential Customers 35 and Under
- Target Female Audience, Especially Those Between 18 and 25
- Growing in Asian or Middle Eastern Markets
Most social networks are initially popular with younger users and then expand to older audiences different. Therefore, if modern, TikTok marketing is not suitable for your brand, then learn so you can be ready to “join” at any time.
2. Popular types of TikTok advertising videos today
2.1 In-feed advertising videos
Advertising videos automatically play in the user’s feed For you , with a maximum length of 60 seconds (optimal length is 15 seconds). They have the same format as unpaid posts.
In-feed video ads are used for many different campaign objectives. Depending on the purpose, businesses can add CTA buttons to direct traffic to the website, download the app, or to the TikTok Business Account.
2.2 TopView video ads
TopView Ads help brands “occupy” the center position in TikTok’s main advertising “floor”. Appearing as soon as the app is opened, TopView video ads easily capture viewers’ attention with a maximum length of 60 seconds and an ideal length of 15 seconds.
TopView video ads are the perfect choice to increase brand awareness thanks to their wide reach and high impressions. Videos need to be highly engaging and leave a lasting impact.
2.3 Brand Takeover advertising videos
Brand Takeover is a full-screen, powerful ad that is the first thing users see when opening the app. Brand Takeover video ads have a wide reach and perform well thanks to their click-through feature, directing viewers to desired destinations such as a website, profile page or hashtag challenge.
Brand Takeover ads are short, flexible, and can be a 3-second image or a 3- to 5-second video.
2.4 Branded Hashtag Challenge video ads
Designed to match UGC content, Hashtag Challenges engage by encouraging viewers to co-create content. Branded Hashtag Challenge promotional videos are distributed in 3 positions: In-feed (encouraging users to participate in liking), banner on the discovery page (directing traffic to the Hashtag Challenge page) and the challenge’s central page (summarizing challenge videos around the world).
2.5 Branded Effects promotional videos
Branded Effects promotional videos bring a fun, lively atmosphere by creating stickers, filters and brand effects. Users can use them in their TikTok videos. These effects can be used in a standalone campaign or integrated into the Branded Hashtag Challenge.
Similar to the Hashtag Challenge, Branded Effects are not simply promotional videos, but also make the audience feel excited and promote higher levels of engagement.
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3. 12 ways to make million-view TikTok advertising videos for every brand
3.1 Bring customers emotions about the product
Short, engaging TikTok advertising videos will help people get closer to your products and services. They can be real-life situations or tell interesting stories that will make people more interested in the product.
3.2 Provide value
Educational videos, tips or instructions are extremely popular on the TikTok platform. Most users enjoy this content because of its attractiveness and brevity.
3.3 Encourage viewers to watch the entire video
The TikTok algorithm distributes content to more people if the first group of viewers watches your ad video to the end. Therefore, capture attention in the first few seconds and increase the audience’s curiosity.
3.4 Produce a variety of content
Produce a variety of content that can drive higher engagement levels such as:
- TikTok trends such as breaking news, popular songs or hottest dances. Participate in challenges by selecting trending hashtags on the Explore page.
- Duet videos: TikTok’s outstanding feature where you interact with other users.
3.5 Create a content chain
This content will make the audience “look forward” to your next content. Divide the content into small parts so that the audience can go directly to the brand account to watch the remaining parts.
3.6 Use the hashtag #FYP
Add the Hashtag #FYP to the video. TikTok will display your video on the FYP (For You Page) of viewers who have liked, commented or shared other videos that also use this hashtag.
3.7 Create hashtags and challenges
Brands can create hashtags and encourage the audience to use this tag. Challenges are one of the best viral marketing campaigns. Trending challenges will encourage people to create content around the hashtag with music or dance.
3.8 Leverage the Power of Influencers
A great way to grow your brand on TikTok is to regularly upload collaborative content with Influencers, KOLs to bring a large audience of interest from their influence.
3.9 Update videos every day
A business’s TikTok profile is more likely to go viral if it is updated with content regularly. If a business uploads at least one piece of content every day, it will drive higher engagement rates.
3.10 Share BTS Behind the Scenes Videos
Sharing Behind the scenes footage is an effective way to build trust, relationships with viewers, and promote brand development.
4. ADSMO – The leading TikTok advertising video production unit
Anyone can produce a TikTok video by themselves. However, for brands, producing quality, trendy, viral, widely spread TikTok advertising videos that have a positive impact on viewers is not simple. In this case, choosing a professional Agency to support.
ADSMO is one of the leading reputable units providing comprehensive Digital Marekting solutions. With a team of young, creative and experienced staff, ADSMO will help brands build effective video marketing strategies and extremely high-quality advertising videos.
If your business has any questions about how to make TikTok advertising videos or needs to use the services of ADSMO .
Contact ADSMO now – INFORMATION TECHNOLOGY & MARKETING solutions, providing customized Enterprise Software solutions, consulting on building digital platforms with the mission:
TOTAL solutions, BREAKTHROUGH development – Optimizing COSTS – Increasing PROFITS. We are committed to providing you with:
- Management solutions tailored to your business needs.
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Contact ADSMO now for a free consultation:
- Address:8th Floor, HD Tower Building – 22 Pho Moi – Thuy Nguyen Ward – City. Hai Phong
- Website: https://adsmo.vn
- Email: info@adsmo.vn
- Hotline: 0356 105 388
