TOP 4 SEO Trends: How Businesses Can Increase Their Google Search Rankings

2021 is a year full of “turbulence” for the Digital Marketing industry when Google consecutively launched two huge algorithm updates (Google Core Update June/July 2021 and Google November 2021 Core Update). User behavior is constantly evolving, leading to regular “updates” from Search Engines, typically Google. So what will SEO trends in 2022 be like?

1. TOP 4 leading SEO trends in 2022

1.1 Page Experience – Experience on the page

Previously, in 2021, we witnessed Google starting to deploy the Page Experience algorithm. This update includes a number of user experience signals, the most notable of which is Core Web Vitals.

Core Web Vitals is a set of metrics measured by Chrome UX Report and Google Search Console to evaluate the overall user experience on a website.

According to experts, Page Experience will be the key factor to increase Website rankings on both Mobile and Desktop.

Not only friendly and responsive to mobile devices, the page experience algorithm also evaluates Websites based on factors such as:

• Loading: Page loading speed

• Interactivity: Interactivity time
• Visual stability: Stability when displaying
• HTTPS security: HTTPS security

What should businesses do to optimize Page Experience?

• Improve website performance by checking on Google Search Console, PageSpeed Insights and Chrome User Experience Report.
• Focus on usability and UX if businesses redesign Website.
• Ensure your business website is HTTPS secure.

>>> Read more: What are UI and UX? TOP 5 outstanding UI/UX design trends in 2021

1.2 Mobile User Experience – Mobile user experience

After the wait of SEOers, Google has finally officially concluded Mobile-first indexing (MFI) rollout to end in March 2021.

Mobile-first indexing is the way Google prioritizes the mobile version of content for indexing and ranking (According to Google Developers).

At present, most websites have switched to MFI mode. It can be seen that websites that are not responsive to mobile devices or provide poor user experience will strongly affect keyword search rankings in 2022.

What should businesses do to optimize Mobile User Experience?

• Implement Responsive Web Design (RWD).
• Improve page load speed by optimizing images and videos, minimizing redirects, and enabling browser caching and cookies.

>>> Check out now: Reputable SEO-standard Website design service at ADSMO

1.3 Featured Snippet – Featured Snippet

In addition to the major updates, Google also rolled out some minor tweaks such as Google Passage Ranking (paragraph ranking). This update is closely tied to Google BERT.

BERT is a deep learning algorithm, an AI language model that helps Google better understand the context surrounding a user’s search query. BERT uses AI in the form of natural language processing (NLP), natural language understanding (NLU), and sentiment analysis to better handle the relationship between a word in a search query and the context of other words. Instead of previously processing each word in order, Google only processed each word in order. (According to: marketingaiinstitute)

With the implementation of Google Passage Ranking, not only the entire text, Google can also index individual paragraphs on a specific page, which is the Featured Snippet.

This SEO Trend in 2022 is useful for specific search queries and voice search. It makes it easier for users to find the exact answer they are looking for.

With users becoming more intentional and specific in the way they phrase their search queries, Featured Snippets will play a major role in businesses’ SEO strategies in the future.

What should businesses do to optimize Featured Snippets?

• Target long-tail keywords in your content.
• Do thorough research on your target audience to determine the most relevant content and how they structure phrases in their search queries.
• Focus on quality content. Remember that your target audience is your customers, not search engine bots.

>>> Read more: What are LSI keywords? The role and how to use LSI to increase SEO rankings for websites 

1.4 Multitask Unified Model – MUM – Multitask Unified Model

In May 2021, Google released the Multitask Unified Model update (Multitask Unified Model – MUM). MUM is a natural language model similar to but 1000 times more powerful than BERT.

MUM helps Google use contextual information to provide comprehensive answers to users’ complex search queries. Unlike Google Passage Ranking, MUM is a multi-modal algorithm that can simultaneously understand information from different sources (multilingual text, images, videos, audio) and return relevant search results. MUM overcomes language and format “barriers” to deliver the most accurate results.

What should businesses do to optimize MUM?

• Produce high-quality, valuable content, and optimize images and videos.
• Add Structured Data to help search engines understand the content better.

2. Other notable SEO trends in 2022

2.1 Internal Linking

Develop depth for content in the form of topic groups. In-depth content that is linked together will help the Website be assessed as having more expertise and higher reliability.

2.2 Backlink

Backlinks are still one of the most important factors for Google rankings. Therefore, marketers need to focus more on building high-quality backlinks than quantity.

2.3 E-A-T

To help the website demonstrate expertise (E – Expertise), authority (A – Authoritativeness) and trustworthiness (T – Trustworthiness), businesses can create a detailed “About” page with descriptions of projects, improve company reviews, add awards, titles achieved,…

2.4 Optimize Brand SERP

In recent years, a successful SEO strategy has become more than just having a website, writing content, or linking. It includes building a brand, participating in communities, and building a business name.

2.5 Local SEO

Users tend to search for products or services that are closest to them. Therefore, in 2022, businesses should strongly develop local SEO. Try to increase rankings for keyword phrases that have specific addresses.

>>> Read more: 8 steps to write SEO-standard articles to help boost rankings and traffic to your website

Here are the TOP 4 main SEO trends in 2022. Update these SEO strategies for your website. If you have any questions about any SEO strategy or need advice on overall Digital Marketing services,