What are LSI keywords? The role and how to use LSI to increase SEO ranking for websites

For SEOers, LSI is one of the aspects that cannot be ignored. So what is LSI keyword? And can LSI really have a positive impact on your website’s SEO ranking on SERPs? Not only providing basic information about LSI Keywords, through this article, you also grasp the method of using LSI effectively.

1. What is LSI keyword?

LSI (Latent Semantic Indexing), roughly translated as Latent Semantic Indexing. According to Semrush, LSI keywords are keywords that are semantically related to the main keyword. LSI is an effective tool for search engines (SERPs) to determine the content of a website.

To understand better, let’s go to the following example:

With the word “Apple”, we can understand it in two ways: A type of fruit or a brand specializing in the production of famous technology products.

Google’s algorithm will determine the content of the article based on contextually relevant keywords. In addition to scanning the page to see if you use the term “Apple” in the title tag, alt tag, or content,… Google will also scan the page to look for LSI keywords like:

– If Google finds the words “iTunes”, “iOS”, “Mac”, “iPhone”, “iPad”…, the algorithm will know that the article is about the Apple brand.

– If Google finds the words “Fruits”, “Calories”, “Juices”, “Cakes”, “Farm”… the algorithm will know that this is “Apple” in the fruit sense.

2. Why are LSI Keywords important for SEO?

Let’s take a look at the reasons why you should use LSI keywords in your On-page SEO campaigns.

– LSI helps increase Website ranking in SERPs: Using LSI keywords throughout the article will help SERPs better understand your content and increase your Website’s ranking, even when users search for keywords that are semantically related to your main keyword.

– LSI helps content avoid being marked as spam: Google Panda and Hummingbird algorithms have removed Websites with keyword-stuffed content from the priority list. Adding semantically related keywords will improve the relevance and trustworthiness of your content.

– LSI helps improve the user experience on the website: Mentioning LSI Keywords helps the article reach the right audience, the writing tone is more natural and attractive. Thereby contributing to improving other ranking factors such as average time on page, bounce rate, …

3. The most popular and simple ways to find LSI keywords

How can you find the right LSI keywords for your content. Below are the most popular, simple and effective tools used to find semantically related keywords.

3.1 Using Google Autocomplete

Google’s suggestion function – Google Autocomplete is a tool that helps you find LSI Keywords quickly and simply. You just need to access Google and enter the main keyword but do not press search. You will immediately receive a list of suggestions including the main keyword and bold phrases. Those are LSI keywords, you can include them in your article or create new content for that extended keyword phrase.

3.2. Use the Google Related Searches function

Google Related Searches is similar to the Google Autocomplete function. But instead of suggesting on the Search Box, Google will suggest related phrases at the bottom of the search results page.

3.3 Google’s People also ask function

Another free but surprisingly effective tool is “People aslo ask (PPA)” or “People also ask box” in the search results page search.

3.4 Using Google Image Tags

Google Image Tags are also a great way for you to search for LSI keywords for your article ideas. After entering the main keyword search and choosing to view the results as Images. You will see the suggestions circled in red as shown.

4. How to use LSI keywords effectively for articles

After having a list of LSI Keywords, the next step is to use them wisely. Here are some LSI keyword placement locations that you can refer to to optimize your content effectively:

– Title tag

– Meta Description tag

– H1, H2, H3,… title tags

– Image Alt tag

– Throughout the article content

You must ensure that LSI keywords are added to the article naturally. The most important thing is to focus on the user experience, so remember not to overuse LSI keywords in your content.

Have you searched and used LSI keywords for your article? And what results did you see? Please share with us your opinion. If you have any questions about this topic, please contact Adsmo for detailed advice.

See more:

• SEO Strategy – SEO Offsite
• What is website optimization (SEO on-site)?