What is the role of Marketing during the COVID-19 pandemic?

Faced with the Covid 19 pandemic, many businesses have struggled and “froze” due to the negative impacts that the new coronavirus has caused to humanity. However, unable to give up and sink, many businesses have been confident, turning danger into opportunity, changing their business models to adapt to the complicated Covid 19 pandemic.

1. Overcoming the storm of the COVID 19 pandemic

After only a short time, the new coronavirus (also known as Covid 19) has caused thousands of billions of dong in damage to the economy in general and businesses in particular. Specifically, the fields of tourism, restaurants, hotels, event organization, education… have suffered great negative impacts from the Covid 19 flu epidemic. However, this is an opportunity to help the industries of mask production, hand sanitizer, e-commerce… rise up and break through in the market. And from here, many opportunities are opened for new industries and products to develop if businesses recognize and come up with appropriate solutions.

According to research and synthesis from many businesses in the market, ADSMO would like to propose some response solutions to help businesses overcome the current epidemic situation.

• Change goals and strategies: Instead of setting growth goals, businesses should choose survival goals. Long-term goals are replaced by short-term goals. Because the epidemic is becoming more and more complicated, there is no accurate forecast information about the economy, market, and future consumer habits.

• Cost optimization: During the current difficult epidemic, businesses are forced to optimize costs, cut budgets, and human resources. This is one of the leading solutions that many businesses have been doing during the Covid 19 pandemic.

• Standardize and upgrade management systems/processes: At a time when people have to limit travel during the pandemic, employees work from home, many businesses have taken advantage of this time to standardize processes. Helping units perfect their communication systems, project management, human resource management, customers, while minimizing costs incurred in facilities.

2. The role of Marketing in overcoming business difficulties

In difficult times, marketing has shown a clearer role for businesses. Not only performing communication work, increasing brand awareness, increasing sales, but Marketers also take on many additional responsibilities. Below is an analysis of the role of Marketing for businesses when facing difficulties.

1. Products: It is easy to see that consumers and customers have changed their psychology and consumer behavior during the ongoing Covid 19 epidemic. Online products and services are strongly developed and promoted by businesses. Due to the fear of infection, gathering in large crowds, going directly to the points of sale to buy goods. Therefore, instead of just selling offline products, Marketers should create new goods and services that are suitable for the current market.

2. Price: The pricing policy also needs to be changed to suit the customer’s ability to pay while still ensuring profits for the business. At the same time, businesses need to show that the value they provide is worth the money customers spend.

3. Place: The best solution for businesses today is to exploit e-commerce sites, online shopping, website design sales. This both optimizes the cost of opening points of sale and helps customers easily access and shop quickly with just a few clicks. In addition, if the business’s previous marketing and communication activities organized offline activities such as seminars or workshops, this is the time to experiment with other methods such as Livestream or Webinar.

4. Promotion: Attractive promotions, accepting a short-term reduction in profits to generate sales and protect cash flow. This activity helps businesses enhance their positive image, polish their brands in the eyes of customers, and stimulate demand in the market.

5. People: During the epidemic season, marketers need to be trained to convey messages related to customer health. Businesses need to set an example in joining hands to fight the epidemic and prevent the spread of the disease.

6. Process: If in the past, customers had to go directly to the store to buy products, now home delivery will be more appropriate. The problem now is to shorten the time of communication and providing services/products while still ensuring the quality of the service. Applying technology to automate part or all of the process will help businesses save costs and create convenience for users.

7. Physical Evidence: To create trust for customers, businesses need to find tangible evidence such as arranging disinfection areas, hand sanitizer, giving away masks… Or to reduce costs, businesses can switch to online transactions.

ADSMO SERVICES

SEO Standard Web Design

SEO Services TOP 10

Google Ads Advertising