What is WiFi Marketing? A Modern Strategy to Attract and Retain Customers

Wifi marketing is becoming a trend for brands and businesses to promote and take care of customers more effectively through wifi waves. It is not difficult for users to see videos, pop-ups, and information filling forms appearing on mobile devices when they want to access wifi. These are wifi marketing forms displayed so that users can easily access and use wifi. So what are the forms of wifi marketing? Let’s find out with ADSMO through the article below.

WIFI MARKETING – GOLD MINE FOR EXPLOITING MAXIMUM CUSTOMER INFORMATION

Using wifi marketing advertising, businesses will receive many benefits, bringing high marketing efficiency.

• Spread your business brand to many customers
• Introduce new products, services, and promotional programs without spending a lot on advertising costs
• Make an impression on customers, demonstrate the professionalism of the business
• Collect customer information easily, understand needs, create customer connection with the brand
• Increase user experience instead of having to ask for wifi password by viewing images, advertising videos

See more: What is wifi marketing?

HOW WIFI MARKETING REACHES USERS

To access the Internet via wifi marketing, users will go through the following steps:

• Customers will access the free wifi system of the brand or business
• Next, the logo image, advertising banner, or other forms such as TVC, filling out information forms, surveys… will be displayed to convey messages and collect user information
• After successfully connecting to wifi, users can access the Internet to serve their own needs

To use free wifi marketing, visitors must follow the steps as instructed. Therefore, customers cannot ignore the installed advertising content.

 4 EFFECTIVE FORMS OF WIFI MARKETING

Depending on the needs, financial capacity, and purpose of the brand, the following popular forms of wifi marketing advertising:

• Flash Banner

This is a form that allows businesses to display advertising banners. The banner will fully display the logo, brand name, and message content. Users will log in and view the advertising banner.

• TVC

A form of advertising videos, clips 5-15s long about products or promotional programs of businesses. Customers who want to access wifi must watch clips, videos.

• Text Matching

This is a form of advertising that requires users to enter the correct brand name to have access to the Internet.

• Data Form

Display advertising banners with information collection forms such as: full name, gender, phone number, gmail… Users will fill in the information in the information form to access the Internet for free.

PLACES WHERE TO PLACE WIFI MARKETING ADS

Wifi marketing advertising is an opportunity for brands, products/services to reach Get the right leads effectively. In crowded places, public areas such as restaurants, cafes, brand centers, especially at airports, public places.

For businesses targeting the international market, wifi marketing at the airport needs to take advantage of its superior features to reach a large number of customers, thereby increasing brand awareness.

References: Wifi marketing for restaurants

Wifi marketing for hotels