Key Factors to Consider for an Effective WiFi Marketing Setup

What should you pay attention to in order to effectively install wifi marketing for business locations? The following article will help you have an overview of the type of wifi marketing.

• Invest in a good Internet connection

A strong, good Internet connection is the first factor that determines the success of wifi marketing activities. Although all factors are well prepared, coverage area, optimal marketing program, but weak network connection will be a fatal weakness for the campaign wifi marketing.

You can calculate the required Internet transmission speed. Specifically:

Transmission speed = Average speed x Maximum number of visitors

In which the average speed of a visitor is usually 200kbps (kilobit/s)

In addition, wifi waves can be interfered with by many different factors such as: frequency conflicts, bluetooth networks… Therefore, you need to make sure that the wifi system does not have frequency conflicts with neighboring areas. To check for interference, you can download frequency checking software.

• Choosing a Router/Modem device

When installing the Internet, network providers will give away wifi modem devices. However, the included devices will be quite weak, requiring additional equipment with strong enough routers. If the brand has a large budget, buy additional dedicated wifi transmitters. Modern wifi devices can handle up to 30-50 users/device.

• Reasonable Wifi device layout

Installation location wifi marketing equipment needs to ensure coverage of the space and business location. This ensures that users can connect to the wireless Internet at any end with the best quality signal transmission without interruption. For multi-storey, large-space business locations, consider installing wifi equipment or wifi boosters.

• Set up a suitable Wifi marketing login plan

Depending on the type, field, and business industry, the brand chooses different forms of wifi login. The brand needs to research and choose the most suitable wifi marketing method. Some popular forms of wifi marketing:

• Log in using information form, survey: Users will have to fill in information (full name, phone number, email…) or answer questions, feedback to be accepted to access wifi.
• Log in to social networks: To use wifi, customers must log in to social network accounts: Facebook, Twitter, Linkedin… to like, share, checkin.
• Log in when watching banners, TVCs: Customers will watch the entire video, brand clip or promotional program to access wifi.
• Log in with code: Access code provided by the business unit through the reception desk. Customers will enter the code to use wifi

Reference: Wifi marketing form – New free marketing method for businesses

• Build a Remarketing program, customer care

Wifi marketing can be considered a gold mine if you know how to exploit data. From user login information, businesses will collect a lot of valuable data from customers. You can deploy effective remarketing via email, facebook, SMS… with attractive promotions or customer care programs. This creates a close connection, builds loyalty, retains customers, and easily converts orders.

With ADSMO’s sharing about wifi marketing, we hope to provide useful information to readers. To better understand Wifi Marketing, contact ADSMO immediately for the best advice and support.

See more:

• What is Wifi marketing? A marketing tool worth investing in in the digital age
• Benefits of wifi marketing for customers and businesses