PRESS PR
"WEAPONS" Protecting and developing business brands
Increase reputation index for business and website
Promote keyword ranking
WHY DO BUSINESSES NEED PRESS?
- Quality products/services but no way to promote product image or position the product in the minds of customers.
- Have businesses tried to increase revenue, increase brand awareness or handle media crises with various campaigns on other marketing platforms but still not effective?
- Not understanding customers enough to lead customer emotions to the right "trigger point"
- Does not highlight the advantages of the product/service.
- Doubtful about the value of your product, but don't know how to enhance brand value and boost sales
- Tried many promotional methods but the advertising content did not stay in the reader's mind, resulting in the product not receiving many high ratings.
If you encounter one of the above problems, your business needs a digital marketing solution from Adsmo, to help you solve the above problems. One of the solutions in the overall digital marketing campaign that Adsmo recommends to solve the above problems is press PR – using clever words, moderately integrating products/services with useful information will easily convince customers to trust the products and services you provide.
A good article may not necessarily be of interest to customers, but an article that provides information that customers are interested in to introduce the business and its products is certainly a good article. Consumers today are always suspicious of articles that are heavily promotional.
What is press PR?
Press PR, also known as Book PR, is the activity of using language and images to build and establish relationships with the public, bringing necessary messages to the public group – the target customers that the business wants to reach, by indirectly using the reputation and prestige of the Newspaper Editorial Office. However, unlike regular advertisements, press PR articles carry natural, attractive, and useful information, creating objectivity and trust for readers. Because of its objective nature, PR articles are considered the voice of the press to talk about products and brands; the writing style, words, and content that needs to be conveyed in PR articles will change the public’s assessment of the business. Therefore, PR in the press is considered one of the typical arts in marketing.
Benefits of PR Book for Business
Spread brand value and product information widely
With the huge number of internet users, especially the need to search, compare, and evaluate products from reputable sources, newspapers are a better choice than other mass media. If the PR article information really brings benefits to customers, they can continue to search and research the product through the product name, brand name, or the attached link if it is a PR article on an electronic newspaper. Of course, from the PR article in the press, the brand value of the business is spread, information about the product is widely known.
Reach your target audience
Technology 4.0 has reoriented consumer behavior and shopping habits of customers. They may feel uncomfortable with blatant advertisements, but are willing to spend hours searching and reading articles in their favorite newspaper sections. Choosing the right section related to the product/brand that the business wants to promote in the newspaper is a smart way to reach potential customers. Then the business has the opportunity to slowly demonstrate each benefit that the product/service brings to customers without making them uncomfortable.
Strengthen the business's reputation with customers and partners
Have you ever wondered why your products and services, even though you claim that they are of good quality, do not have many users who trust and experience the benefits that your business wants to bring? But just one reputable newspaper talking about you will be remembered and recognized by readers. It is not easy for a product, service or brand to appear in good positions in mainstream newspapers. The content, image and information censorship of each newspaper will ensure that it provides content of real value to readers.
Therefore, booking PR articles on reputable newspapers will contribute significantly to strengthening the reputation of the business with customers and partners.
Revenue and profit growth
When the problem of price competition is solved, when products and services reach the right target customer group, and the reputation of the brand is trusted by the public, there is no reason for customers and partners to ignore your products and services. Business revenue and profits will also grow thanks to that.
Top Google search results
When users search for an issue they are interested in, they will need to use keywords or keyword phrases on search engines. At that time, search engines will automatically search and filter out articles provided from reputable sites that are visited by many people.
HOW DO PRESS AGENCY DO PRESS PR?
Research customers and competitors
Product research, market analysis, and competitor analysis are prerequisites for making an effective PR article. What are the advantages of the product or service that need to be emphasized, what are the competitive advantages of the business compared to competitors in the same segment, so that we can determine the information that is most suitable for potential customers and most interesting to them.
Identify specific goals that the business needs to achieve
Specifically determine what the business’s goals are through the PR article, promoting sales or providing useful information to customers so that they are impressed with the product. From there, spread the brand value and position the brand in the minds of customers.
Find the right type of article that fits your business goals
For each business goal, press agencies advise businesses on a suitable type of article. There are many different formulas and types of articles such as the PAS formula (Problem-Agitate-Solution, which is simply understood as posing a problem, explaining it and providing a solution), the 3S formula (This formula is applied if the business has a brand representative who is a star/influencer or a story with specific content), and finally the Strings formula (a summary writing style, listing, with an objective tone).
Edit article
Edit and finalize
Finally, the job of the Press agency is to re-read the entire article to check the article, check for spelling and semantic errors. Edit the flow of the text to make it more flexible and concise. Insert illustrative images into important parts to make the article more vivid and attractive.
WHY SHOULD YOU CHOOSE ADSMO BOOK PR ARTICLES?
With Adsmo – we are a newspaper booking service provider with a large resource of over 200 different large and small newspapers such as vnexpress.net, cafef.vn, dantri.com.vn, kenh14.vn, Genk.vn, tuoitre.vn, thanhnien.vn, techz.vn… with a variety of topics such as: beauty, travel, airline tickets, home interiors, bathroom interiors, healthcare, sim numbers, production, export and many other fields, you can freely choose the best quality newspapers to plan your newspaper booking.
Adsmo commits businesses will be supported with free consultation and article editing according to standard press style and in accordance with Vietnamese press law before publishing, if your business has human resources to write press PR articles.
Depending on the business purpose and the target customers you want to reach, Adsmo will advise you on the newspaper pages that suit the needs and financial budget of the business.
In addition, we guarantee that the articles are written by experienced writers, with creative and non-duplicated content, if the business uses Adsmo’s article writing service, with reasonable costs, high discounts for businesses.
ADSMO'S PR ARTICLE BOOKING SERVICE PROCESS
To easily understand the press PR article booking service and understand our working process, below is the press PR article booking service process that we provide:
Receive customer requests
Consulting on suitable newspaper sites for businesses
Sign a cooperation contract
Re-agree with the newspaper
Publish the above content with the newspaper
Reaching target customers through the press is becoming a fertile market that many businesses are exploiting effectively. Therefore, no matter what field of business, ADSMO is committed to quality reputation with optimal price on long-term effectiveness.
