INSTAGRAM ADS
New advertising trend
What is Instagram?
Instagram (often written as IG or Insta) is an American photo and video sharing social media platform owned by Facebook. IG was founded by Kevin Systrom and Mike Krieger, and was first launched in October 2010. Facebook decided to buy Instagram in 2012 for $1 billion. Under the social media giant Facebook, Instagram has made many breakthroughs, quickly becoming one of the most essential platforms. Therefore, it is no surprise that Instagram Ads is an important tool for any Social Media Marketer.
Instagram brings a sense of novelty, closeness, privacy and easily touches the emotions of users through visual content (images, videos). Instagram is a platform representing beauty, so young people are gradually switching to using this social network. Changing user trends have helped Instagram become brand marketing strategy spearhead of every business.
Do you really understand what Instagram Ads are? The advantages as well as the most effective way to run Instagram Ads? Let’s find out with ADSMO everything you need to know to start an advertising campaign on Instagram right now.
What is Instagram advertising?
Instagram Ads are Posts or Stories that businesses pay to promote to users’ Instagram feeds. Ads look like regular Instagram posts but are identified by a “Sponsored” label. They can also include “CTA” buttons to drive traffic and increase conversion rates (CR).
Instagram ads are often used to increase brand awareness, increase website traffic, find new leads, and move potential customers through the purchase funnel.
Because Instagram is a highly visual platform where users can search and discover things they are interested in, including products and services, Instagram Ads with attractive images and videos will help businesses easily reach many potential customers.
Why should your business run Instagram Ads?
Huge user base
With the advantage of being from the same parent company as Facebook, Instagram Ads inherits a huge amount of data from Facebook to turn them into customers. Every year, Instagram records a skyrocketing number of users. This has helped Instagram become one of the most successful social networking platforms providing advertising services today. This is also the reason why many businesses have decided to seek opportunities on this platform. If you have never run ads on Instagram, why not start now?
Benefit from Facebook Ads
The "billion-people" social network Facebook has a huge number of advertising partners along with a professional manager. Being acquired by Facebook has helped Instagram's advertising sector benefit a lot. The most obvious is the number of users that businesses can reach in each advertising campaign. Not only that, because it is built on the Facebook Ads Manager interface, managing campaigns on Instagram is extremely easy. In particular, businesses can run ads simultaneously on both Facebook and Instagram. All of the creation, editing and management of these ads are done on the same browser.
Instagram Ads Are Constantly Evolving
Instagram is a social network that is constantly improving and adding new features to enhance the user experience, including advertising. Previously, a series of interesting new features were added such as Q&A, polls, Emoji Slider, unique photo effects on Instagram Story, which have become powerful tools to help businesses increase interaction and attract customers.
Target the right audience
To create a perfect advertising campaign, businesses must target the right audience. With Instagram, targeting potential customers is easier and more accurate thanks to deep targeting capabilities. This feature allows businesses to explore in detail the behavior and habits of users or similar audiences.
ADSMO's Instagram Ads Advertising Methods
Stories ads
Instagram Stories ads are great for limited-time promotions, product demos, or behind-the-scenes footage… Reach over 500 million accounts using Insta Stories every day.
Photo ads
Use the Canvas method to promote your products through elegant, simple, beautiful photos.
Video ads
The combination of images, sound and motion brings out the most realistic effect. You can share videos up to 120 seconds long in landscape or square format.
Carousel ads
Adding depth to campaigns, users can swipe to see more photos and videos within an ad.
Collection ads
Use collections to inspire customers to discover, view, and buy products. Create seamless experiences through videos, images, or a combination of both. Put products at the center.
Ads in Explore
Reach new potential customers by expanding your ads to the Explore tab. Over 50% of Instagram users use the Explore tab every month.
HOW MUCH DOES IT COST TO RUN INSTAGRAM ADS?
Instagram advertising costs are determined through an auction system. Advertisers set a campaign budget and submit bids. The budget is the total amount of money a company is willing to allocate to the entire campaign.
- Return on Investment
- Cost Per Click (CPC)
- Conversion rate (CR)
Instagram Ads costs depend on industry, geographic location, day of the week, time of year, ad placement, age, gender… More competitive locations and demographics will have higher advertising costs.
The age groups with the highest CPC are 18-24, 25-34, 35-44 years old. These are the most valuable age groups when running ads on Instagram.
Or the cost of advertising on Instagram for women’s fashion brands is higher than men’s.
When considering investing in Instagram advertising costs, you should carefully consider the cost per conversion as well as whether the campaign has a good ROI rate or not?
WHY SHOULD YOU
CHOOSE ADSMO TO RUN INSTAGRAM ADS?
Do you want to run ads on Instagram? You want your brand, products and services to reach a huge number of users on Instagram. Then let ADSMO help you.
- Plan a detailed Instagram advertising campaign that fits your business goals and budget.
- Customers can track progress from A to Z: from surveying needs, creating detailed campaigns until starting to implement the campaign.
- Transparent Finance: ADSMO provides real-time financial transparency.
- Regular performance reporting: monitor daily campaigns, promptly propose timely and flexible solutions.
- Đội ngũ chuyên gia đã thực chiến nhiều dự án chạy quảng cáo ở mọi nền tảng, mọi lĩnh vực.
Instagram advertising deployment process at Adsmo
To reassure customers about our Instagram Ads service, we would like to send you the process of running Instagram ads at ADSMO:
Receive requests and analyze customer needs
Survey then build advertising strategy
Deploy advertising campaign
Reporting and Analysis of Results.
Running Instagram Ads is one of ADSMO’s strengths and has been trusted by many customers. If your business is in need of implementing Instagram Ads, call us immediately for quick and detailed advice. ADSMO is always ready to advise and support you wholeheartedly.
