REACH NEW MARKET SEGMENTS WITH TWITTER ADS
WHAT IS TWITTER ADS OR X ADS?
According to Wikipedia, Twitter now X is a free online social networking service that allows users to read, send and update short messages called tweets, a form of microblogging. They are spread quickly within the sender’s circle of friends or can be widely displayed to everyone.
Twitter is a popular social network abroad, and the platform has attracted a huge number of monthly active users and daily active users. With a series of unique features and exponentially increasing Twitter advertising campaign interaction rates, this is a potential “playground” for Vietnamese businesses with ambitions to expand their international markets.
So what is Twitter advertising?
According to Twitter for Business there are many different types of ads on Twitter and there is no minimum budget. Ads appear regardless of whether a user is logged in or not. Twitter ads are labeled “Promoted” and can be interacted with just like unpaid content.
Twitter regularly updates its algorithms to help advertising campaigns reach the right target audience. Twitter Ads is your opportunity to promote your brand, products, and reach new users.
Twitter's main functions
Post a tweet
You can send a tweet of up to 140 characters into the “What’s Happening?” box. Then click the “Tweet” button to post it on your personal page.
Hashtag
Hashtags are words or phrases that start with the # character. You can use Hashtags to filter and search for related Tweets.
Survey
You can conduct online surveys through Twitter's poll creation function.
Direct Message
This is the private side of Twitter. You can send private messages to people on Twitter.
Moments
Click Moments at the top of your browser or the lightning bolt icon in the Twitter app to view them.
Trend
You can know which events and people are trending in the world in real time.
WHY SHOULD YOU RUN TWITTER ADS?
Did you know that, in foreign markets, most B2B businesses market their products or services on Twitter. Twitter users also tend to make a purchase after seeing that product on Twitter. So why don’t you consider and implement a Twitter advertising campaign for your business?
If you are still wondering whether to run Twitter ads or not, the following reasons will help you see what Twitter ads can do:
- Twitter ads are elegantly designed, they are integrated into the newsfeed so they are natural and not annoying. The ads are effective because they are based on the user's information, search history, interests and eliminate unnecessary feeds.
- Advertising on Twitter is cost-effective. Like Facebook Ads, Twitter allows businesses to choose their target audience and spend as they wish. Therefore, businesses have full control over their budget.
- Twitter video ads are a great way to get your ads noticed by your customers. With engaging videos, consumers will easily discover your content, brand, and message.
- Twitter is the most budget-friendly advertising platform. The cost per click is low. Best of all, businesses only pay if users actually interact with the ad.
- User engagement is the best thing about advertising on Twitter. The more engaging your ad, the more people will share it.
TYPES OF TWITTER ADS
Each form of Twitter Ads will suit each marketing goal and marketing strategy:
Promoted Tweets
Promoted Accounts
Promoted Trends
Automated Ads
HOW TO RUN TWITTER ADS EFFECTIVELY?
Marketing objectives
Before implementing a Twitter advertising campaign, it is necessary to determine what goals you want to achieve. This helps businesses stay on track with the plan outlined:
- Increase the number of followers on the brand’s account
- Increase app downloads and app interactions (opening and using the app)
- Increase clicks and conversions
- Increase reach and engagement on Tweets
- Increase views on video ads and in-stream ads
- Increase brand awareness and recognition
Target audience
Similar to other platforms, when running Twitter Ads, you must choose a target audience. The audience for each ad group can be determined in the following 3 ways:
- Core audience: Determine the target audience based on factors such as gender, age, location, language, device and interests.
- Custom Audiences: These are target audiences who have interacted with your brand across your app, website, and offline.
- Lookalike Audiences: These are new people who share similar interests and characteristics to your current customers.
Ad placement
Bid types determine ad placement. With Twitter Ads, there are 3 types of bids to pay attention to, each type will be suitable for different types of campaigns and advertising goals:
- Automatic bid: Twitter decides the cost for each time a user interacts with the ad.
- Maximum bid: Businesses decide the highest amount for each time a user interacts with the ad.
- Target bid: Businesses specify the amount from their budget for each time a user interacts with their ad.
Twitter advertising costs
Twitter Ads costs are significantly cheaper than other platforms. Businesses only need to pay when there is a conversion on the website, a successful application installation, and when users start following the account.
- Promoted Tweets: Businesses pay for ad placement. Costs are calculated for each action of Twitter users clicking, replying, and retweeting the post.
- Promoted Accounts: Operates on a bidding system. Costs are calculated for each new follower.
- Promoted Trends: Businesses pay to appear on trending lists. This is suitable for large businesses.
Content Marketing
Creating useful, valuable content for users will be a way for businesses to attract a large number of potential customers. Content on blogs, newsletters, video marketing that is good, high quality, and valuable to users will encourage users to register, follow businesses, and become potential customers.
TWITTER ADS ADVERTISING PROCESS AT ADSMO
To have an effective advertising campaign is quite a headache, if you have no experience, it will be very difficult to implement an effective Twitter advertising campaign. Therefore, ADSMO provides Twitter advertising services at reasonable prices, high efficiency, helping customers save time, effort and money. Immediately after receiving your request, ADSMO will immediately start implementing the Twitter Ads advertising campaign according to the following professional process:
- After receiving a request from a customer, ADSMO will analyze the request, survey and quote a suitable campaign.
- Consulting and proposing solutions for campaigns
- Sign cooperation contracts and accompany customers
- Implement and report results periodically according to the contract
- Acceptance of KPIs and contract termination
