YOUTUBE VIDEO ADVERTISING
BRING LIFE
TO YOUR BUSINESS BRAND
TO YOUR BUSINESS BRAND
Opportunity to reach over 2 billion users worldwide
Invest in effective advertising at a low cost
Easy to control and optimize according to needs
OVERVIEW OF YOUTUBE ADS
Youtube – “The giant” in the field of online video viewing with more than 2 billion users. The average age of users on this platform ranges from 15 to 60+, with a wide age range, Youtube is suitable as a marketing channel for almost all service industries.
It can be easily seen that Youtube advertising is a “lucrative cake” to directly target the target customers of each business.
If you are still wondering if advertising on Youtube is effective? Answer the question: You don’t want your business to fall behind in bringing products to more potential customers? So what are you waiting for? Join Adsmo to learn what Youtube Ads is and the tricks to spread your brand to all target customers with the most economical Youtube advertising costs.
What is Youtube Ads?
Youtube advertising is similar to many other online digital advertising platforms such as Facebook or LinkedIn, through direct bidding for ads to appear when your customers search and watch videos on the Youtube platform.
With the number of daily users nearly equal to ¼ of the world’s population and the AI - Machine Learning system, Youtube video advertising is considered an effective form of brand promotion.
Benefits of advertising on Youtube
Easy to understand
Youtube is a platform that makes a difference from other platforms when providing content in the form of videos. Instead of having to read boring text, receiving the information that your business brings through sound and images will make it easier for customers to absorb.
Reaching the right customers brings profit
When placing Youtube ads, you can display ads to the right target audience thanks to the targeting function based on gender, interests, location, age...
Pursue your target as soon as they search
The ability to show videos to customers as soon as they search for products/services anywhere on YouTube increases conversion rates.
Only spend money on youtube ads when users actually watch the video
No fear of wasting budget on non-potential targets, moreover, Youtube has a clear way of calculating advertising costs when businesses only have to pay when users watch for 30 seconds or more or interact.
Measurable budget and effectiveness
Businesses can find out if you are reaching the right audience and if your budget is allocated appropriately by checking your Google Ads account. You can see the number of views, costs, budget details, which videos users watch, how long they watch, etc.
TYPES OF YOUTUBE ADS
In-stream advertising
Typically played before, during, or after a video a user is watching, with in-stream ads the user has the option to skip the ad or not.
Explore videos
This type of ad format is used when you want to reach search users. This ad format is usually based on related keywords or appears as a suggested video related to the content the user is experiencing (usually in the suggested video column on the right side of the screen, or suggested at the top of the user's search results page).
Bumper Ads
This type of bumper ad is only about 6 seconds long and has no skip ad button, so it is often used by brands to run ads for YouTube videos to help increase brand awareness.
Outstream advertising
When YouTube video content is shared via embed code on a third-party site, outstream ads are still displayed.
Non-skippable ads
Non-skippable ads are essentially the same as in-stream ads, meaning that users can see your video ad before, after, or during the video they watch. However, non-skippable ads are only about 7 to 15 seconds long.
Overlay advertising
This is the simplest form of advertising on Youtube ads, these types of ads are simply banner ads that appear horizontally below the video. Or sometimes just simple text.
Masthead Advertising
This video ad format is configured for both mobile and desktop devices and is available to only one advertiser per day in each country. This video ad format will appear at the top of the YouTube homepage. With this format, advertisers can customize the title, description, and CTA (call-to-action) button. YouTube currently offers the option to purchase this ad format by paying per 1000 impressions (CPM).
WHY SHOULD YOU CHOOSE ADSMO TO IMPLEMENT YOUR YOUTUBE ADS CAMPAIGN?
Currently, just type in the keyword “advertise on Youtube, buy youtube ads” and a series of companies will accept Youtube Ads, but the quality of these advertisements is still a big question mark.
Instead of using tricks to quickly increase views, fake views, fake clicks, irrelevant keywords that cause long-term losses for businesses.
Work directly with experts on cross-platform digital advertising.
Coming to ADSMO, customers will work directly with experts in Online Marketing, professional digital advertising not only on Youtube advertising, but also on many other digital platforms such as Google Ads, Instagram Ads, Twitter Ads, Zalo Ads, or Tiktok Ads. ADSMO experts will analyze data, visually evaluate from the actual numbers of the business to provide the most appropriate and accurate advice and suggestions on the types of advertising that the business needs to apply.
Work directly with experts on cross-platform digital advertising.
Coming to ADSMO, customers will work directly with online marketing experts, professional digital advertising not only on Youtube advertising, but also on many other digital platforms such as Google Ads, Instagram Ads, Twitter Ads, Zalo Ads, or Tiktok Ads. ADSMO experts will analyze data, visually evaluate from the actual numbers of the business to provide the most appropriate and accurate advice and suggestions on the types of advertising that the business needs to apply.
Ensure a meticulous advertising process to help advertising achieve optimal effectiveness.
Report detailed, transparent and clear indicators to businesses periodically as signed in the contract.
YOUTUBE ADVERTISING COSTS
This is a common question for many businesses? How much does it cost to run an ad? Is there a specific YouTube advertising price list? How does YouTube calculate advertising fees? How much does an ad on YouTube cost?
A typical video costs between 200 – 500 VND per view, depending on the video quality, target audience and your overall goals.
When watching a video on YouTube, have you ever seen the “Skip Ad” button? Are you worried that you will have to pay for views when users do not actually watch your entire ad? But in this case, YouTube will not charge advertisers for the first 5 seconds. Viewers have the option to watch the ad or skip it.
This shows that only when a user views the ad or takes action (clicks on the link, subscribes to the channel, etc.) will the advertiser have to pay.
However, each business has different customer groups, which leads to different goals, which will require adjustments to the advertising plan and budget, so to be able to clearly understand the details of the budget, bid, as well as the target audience for Youtube advertising campaigns, you should contact Adsmo immediately to receive detailed advice and quotes from Adsmo.
