SOCIAL MEDIA MARKETING
The golden key to opening the way to the customer's mind

Determining customer segments is a way for businesses and marketers to target the right potential customers for their products and services. Through determining customer segments, businesses can establish detailed KPIs for each campaign, based on the characteristics, behaviors, needs, desires, age, region, interests, income, gender… of customers.

Social Media Marketing is an effective strategy in the current technology era. Therefore, choosing the right social media platform for your target customer segment will help you a lot in your social media marketing efforts. Having the right social media strategy will maximize the reach of your brand.

With each social media channel, content must be changed to comply with different community policies and regulations on posting content. For example, Facebook Fanpage often prioritizes displaying images, then videos, attached links, or text-only statuses. All social media promotion activities and event organization only serve to lead customers to social media pages, while liking or deciding to buy or not is determined by the content. Instead of writing content for an uncertain crowd, switch to personalizing content strategy – inbound marketing – readers will be attracted because of the experience of being consulted 1:1 when reading the business’s content.

What message does the business want to convey to different audiences? Through which social media channels can the business reach that target customer group? Many large Facebook fanpages of businesses today are using closed groups as a place to focus on exploiting their potential customers. This can be seen as a private community of the company or business. Businesses can also focus on building these channels to strengthen the loyal customer base for old products or build a customer base for new products.

Using social media marketing allows businesses to post their messages on many different social media platforms. Although each social media platform will have its own user segment, the messages that businesses post on each social media platform should be consistent, in line with the core values ​​of the business and ensure that these messages make the audience trust.

Brand is an invaluable asset of a business, through the brand we know the reputation and capacity of the business. However, in the process of developing and building a brand, there are many risks that the brand must always face, so building a risk management plan is indispensable. From risks from within the business such as: financial capacity, organizational management risks, human resource risks to external risks all affect the business image, losing the trust of customers. ADSMO always recommends that businesses need to choose appropriate methods to measure risks. Then create a risk response scenario, a detailed risk management plan will create effective and appropriate control methods to manage risks and handle risks quickly and effectively.

Once a post is published, the work doesn’t stop there. After posting content on Social, it’s time for businesses to delve into testing and optimizing. Based on the KPIs that the business has set up from the beginning, evaluate indicators such as impressions, post and overall platform interactions, growth index… Maximize the customer experience with creative content formats. From the results, you can: create a new ad, create more effective and attractive call-to-action content, improve content in the direction that customers love.

A detailed, long-term Social Media Marketing strategy is important for all stages of business development, whether starting out or expanding. A specific, long-term social media content marketing strategy will help guide your business towards the most common goals. A website is a solid marketing foundation for any business, so focus on social media to increase traffic to your website.