Strong brand positioning
Effective marketing tools
Build credibility and professionalism
Connect customers quickly
The term “Email Signature” is no longer strange to many businesses and individuals. This is a new innovation that allows email users to create personal or business signatures on digital correspondence platforms.Email Signature is like an electronic business card, proving the presence of an individual/organization/business, helping recipients avoid confusion between parties.
The development of technology and digital has brought about transformation for users, the number of emails used daily is very large. Therefore, setting up an email signature at the end of the letter will be a highlight for you to create a brand impression, the name of the individual, the company with the recipient. Above all, the email signature contains a lot of contact information such as the sender’s title, company name, address, phone number, website… to help the recipient connect with the sender quickly. Email signature can be a useful advertising model through the integration of calls to purchase, visit the website.
In particular, email signature plays an important role in the process of building and developing the business brand. If all employees in the business create signatures in gmail and other email platforms according to a standard, it will help position the brand of the business deeply in the market. At the same time, the synchronization of signature standards of employees in the enterprise shows professionalism, easily creating trust between customers and the enterprise.
In marketing activities, a professional email signature is a tool to promote the brand of a business or organization through each email sent to customers and partners. Email signatures will help businesses create sympathy with customers, build more prestige and trust, increase interaction, and email responses to businesses. Because emails with clear sender address information are more trustworthy than emails without clear, transparent information.
In addition, Email signatures are also considered an effective form of Marketing advertising. Email signatures are not simply lines of text recording information, or an electronic business card in the 21st century. Marketing experts have turned basic Email signatures into an effective marketing communication channel, an indispensable element in the brand identity business by including the company logo, brand colors, advertising banners, and social network links in the signature. With just a simple click, customers can quickly access the website and social networks of the business, helping to increase interaction on the website. Therefore, in Email Marketing campaigns, creating an Email signature is an indispensable task.
The basic elements to create a professional email signature include:
Many businesses mistakenly believe that putting an email address in a signature is meaningless. Because the sender only needs to click the “Reply” button to respond to the email. However, on the Outlook Email application platform, the Display Name is used without displaying the sender’s email address. This means that when forwarding, only the display name appears, making it difficult to reply. Therefore, when creating a signature on Outlook, Gmail… you should still include the email address in the signature.
Your email will be more trustworthy when the email shows the sender's name clearly, to confirm who the recipient is communicating with.
The sender can rely on the sender's job title to understand part of your organization's structure and how the business operates.
This allows the recipient to accurately identify the sender as an organization or an individual. A clear and accurate company name will increase trust between customers, partners and businesses.
The phone number can be a personal number, a company employee number or a landline number, Hotline of an operating business. If working in a multinational environment, the phone number must have an international area code. For example, Vietnam is the prefix (+84).
When creating a signature in Outlook, Gmail, you should include the company's website address, social network, logo, icon, color, slogan, banner, and image to effectively increase business brand recognition.
This is a necessary provision to ensure that businesses comply with various global regulations. Because each country will have different laws applicable to email sending activities.
Using images, profile information, personal social networks such as Facebook, Instagram, Twitter in email signatures helps create trust for recipients and build a personal brand for the sender.
We do not use available Email signature templates but design signatures according to requirements, fields of operation, based on the brand identity of the business. We are committed to ensuring exclusivity and uniqueness for each Email signature template.
A team of staff, coders, designers, and photographers with in-depth knowledge of graphic design software and professional HTML code tweaking to create the most impressive signature designs.
The solution aims to help businesses save on investment costs, time and human resources. With expertise, knowledge and experience, ADSMO will quickly design a unique email signature for businesses.
We always support customers with any technical problems, answer all customer questions even after the project ends to provide the most effective and optimal solutions.
ADSMO creates signatures on multiple platforms such as Outlook, Outlook365, Thunderbird, Gmail, Exchange Server, Exchange Online to meet the requirements of all businesses and customers.
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