Colors impact and influence consumer psychology. Therefore, using colors in logo design requires designers and businesses to understand colors and the meaning of color gamuts in order to create beautiful, impressive, and attractive logos. Specifically:
- Red: The most attention-grabbing, stimulating color, symbolizing dynamism, excitement, boldness, charm, helping the viewer feel more excited.
- Orange: Represents positive energy, creativity, youthfulness, and joy, often used in young fashion brands, food services, and sports.
- Yellow: Symbolizes warmth, optimism, and at the same time shows luxury, wealth, and class. Yellow is often used in logo design for jewelry, accessories, and high-end cosmetics.
- Blue: Often brings a feeling of closeness, gentleness, and protection, helping the viewer’s mood to be calm, creating better trust.
- Green: Represents nature, purity, freshness, and safety, so it is often used in logo design for the food and natural cosmetics industry.