VIDEO MARKETING
Inspiring innovation to make a difference

 Arouse curiosity, create suggestions for customers

 Multi-platform, multi-channel social supports Video format

 Spread brand awareness

 Promote marketing of business products or services

Increase interaction on social and digital channels

Reorient customer habits and behaviors

Reach customers with new media

Increase conversion rates and revenue

Optimize ROI, support SEO activities

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What will businesses miss out on if they don't use Video Marketing services?

Talking about the power of images and imagination, Ernest Hemingway said “Show the readers everything, tell them nothing”, studies have shown that a person can remember up to 50% of information when watching instead of 10% when listening - a surprising number. Video marketing has also developed rapidly, becoming an important part of the Digital Marketing strategy. A well-invested video marketing campaign with a detailed plan will bring many values ​​to the business, in addition to enhancing the reputation and influence of the business to the community:

Build trust with partners and customers

Businesses will create trust, interest, and curiosity among customers and potential partners. At the same time, it also calls for action to introduce, share, and suggest.

Increase conversion rate, revenue

Videos give customers and partners a more comprehensive view of products and services. When users understand more clearly about the products they are interested in, the conversion rate will be better, so revenue will also increase.

SEO support

To be an online Video marketer has never been easy, although there are now video advertising software that support creating online video ads, but to create a prominent impression, it is necessary to invest time, money and effort. To implement a successful overall Digital marketing campaign that brings high profits, video marketing is an optimal support for SEO WEB to operate more effectively.

Easy to share on social networking sites

Currently, most platforms, forums, and blogs support sharing videos easily and quickly. It is the business's job to choose the platform and social media channel that is suitable for the target customer community they set.

Connect with customers easily through mobile devices

In the era of technology explosion, almost everyone has a handheld mobile device that can connect to the internet, which creates a bridge between businesses and customers. Customers can see the business's marketing videos anywhere, anytime as long as there is an internet connection. The business's video marketing campaign can easily reach everyone.

Video marketing is becoming a new trend in Online marketing , don't let your business fall behind. ADSMO accompanies businesses to build a comprehensive Digital Marketing strategy on the path to business development, building sustainable brand value, booming sales, and closely connecting target customers with businesses.
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What is a
Video Marketing campaign?

Video Marketing is simply understood as relying on the power of videos, short films, and animations in a Digital Marketing campaign to market products, services, and brands of businesses, thereby creating virality, touching the emotions and psychology of viewers. The term Video Marketing has also become a new and popular advertising communication trend with many businesses that want to shift from traditional business to Digital.

Free Video Marketing Campaign Consulting:
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How to Create an Effective Video Marketing Strategy

It is undeniable that we are living in a new era, visual content has a lot of “magical” power, businesses can create a strong influence from the intuitive online video marketing tools in their hands. Creating promotional videos, if used correctly and conveyed for the right purpose, the content expressed by visual videos will surpass words, exist and become a symbol that lasts forever. Here is how to create an effective Video Marketing strategy:

The first and most important thing for any strategy, on any platform, from youtube b2b, or social media b2c, is to accurately determine the business’s goals. Ask questions about what the video content does? Building a brand, promoting products/services, attracting potential customers or partners, or simply announcing important news of the business? With each different goal, the content of online advertising videos will be directed and built differently.

After having a goal, it is necessary to accurately determine the target audience that the business message is aimed at. Choosing the right target audience and spending time researching and analyzing customer behavior and habits will help businesses and accompanying agencies come up with accurate content. In addition, it is also necessary to consider competitors to see how many loyal followers they have, what are the behavioral and preferences of that group? What needs to be done to attract that audience.

Never turn your business into a version 2.0 of any other company. Many businesses may sell the same products and services, but the core values ​​of each business are different. The value of the products and services of each business is different. Based on outstanding factors, at the same time, grasp the time and trends, take advantage of the differences of the business to build viral content that conveys emotions to viewers and promotes user actions.

Impressive highlights in the video are a way to make viewers remember the message you want to convey. In addition to adding more emphasis to this highlight to make it more deeply engraved in the customer’s mind, the presence of KOLs also creates trust and spread for the video, and also brings the business many more customers who are fans of those KOLs.

In the past, content was only distributed on traditional media, making it difficult to create a viral effect. Nowadays, with the explosion of social media platforms, choosing a platform that focuses on a large number of target customers is also important because if the content produced is not distributed on the right channels, no one will know and spread it.

Not every Video Marketing campaign is effective and brings the expected success. Therefore, after the content is published and distributed on different platforms, it is necessary to track your reach, clicks and sales for each posted video content. Evaluating and monitoring a Video Marketing campaign in progress helps you find weaknesses in the campaign and how to fix them to optimize them. At the same time, understand what your business’s customers love to continue promoting in the next campaigns.

Creating content for Video Marketing has never been easy, because Video Marketing is not simply used by businesses to upload to Youtube but also the face of the business on many other media platforms. The moment when the business's videos show signs of slowing down in terms of views, shares or simply it is no longer trendy, is the time to initiate a new marketing campaign. Build a more creative script, design unique and new content and share it on many different platforms and media channels.
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Popular Types of
Video Marketing

As mentioned above, content for Video marketing has an important influence, almost deciding the success of the campaign. Therefore, it is necessary to consider choosing content that is suitable for the products and services of the business. Below are the core contents for Video Marketing campaigns that are often used. These types of content are suitable for multiple platforms from YouTube video marketing to Facebook video marketing, these types of content can be used as independent content or combined with each other

  • Video story building
  • Funny marketing videos
  • Video using song
  • Video honoring Vietnamese values
01

Corporate video promotes branding

This video will act as an introduction of the business to introduce customers to a brief summary of the business’s stories and products and services in an attractive image format with vivid sound. These videos are often recommended by ADSMO for businesses to embed videos on their introduction website.
02

Video demo, product instructions

This type of video is often considered an explanation of a business’s products, services, or product instructions. These videos provide convenience to customers without having to contact a salesperson directly for guidance. In addition, these videos will help customers discover many potential benefits of the product or the optimal features of the service.
03

Video review of direct customer experience

These videos are always focused on and promoted because they give customers a story of their experience when using the company’s products and services, and whether they are of good quality or not. This realizes the message and core values ​​of the company through the words of the reviewer and becomes an effective tool for sales purposes and sales optimization.
Please help me choose the right type

ADSMO provides reputable, professional, cost-optimized Video marketing services

ADSMO is a reputable Digital Marketing Agency, gathering marketing experts with many years of experience in the market and the digital environment, providing video marketing services, making marketing videos that are always updated capturing new marketing trends, creating viral marketing videos, optimizing video marketing campaigns to help businesses quickly achieve their goals.

We understand that for long-term development, businesses need to build a methodical strategy, plan, and have a clear roadmap. We build video marketing strategies that not only increase sales but also help businesses increase brand value in the market, firmly position the brand, and increase high ROI rates for businesses.

ADSMO always accompanies businesses on their development path, offering Video marketing strategies, marketing on multi-channel platforms such as: marketing on youtube, on facebook, tiktok, Instagram… customized for each customer based on the needs and goals set, finding solutions that fit the budget and investment costs of the business.

ADSMO's video marketing consulting solution has the following features:

Before providing solutions, ADSMO always researches the market, researches potential customers, competitors, and thoroughly understands the strengths and weaknesses of the business to have a basis for building the most suitable Video Marketing strategy. Consulting and providing businesses with an overall video marketing strategy aimed at the right target customers. Customize video marketing strategies according to diverse requirements from businesses throughout the campaign implementation process (for example, new product launch campaigns, covering new markets). Deploy campaigns on many different marketing channels: Television, Youtube, Facebook, Twitter… optimized on search engines, display network advertising, marketing communications on social networks…
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