What is Anchor Text? Do you know how to use Anchor Text properly?

What is Anchor Text? All SEOers or those interested in Digital Marketing know. But not everyone knows how to use Anchor Text. Hopefully, the knowledge about Anchor Text that ADSMO is about to share below will help you optimize SEO and increase your website’s ranking on Google effectively.

1. WHAT IS ANCHOR TEXT?

Anchor Text is visible, clickable text in a hyperlink to redirect users to another website.

In browsers, Anchor Text is displayed distinctly from other text, usually in blue.

Example:

– Displayed in article: ADSMO

– Target URL: https://adsmo.vn/

– Displayed in HTML Code: <a href=“https://adsmo.vn/”>ADSMO</a>

So, “ADSMO” is the Anchor Text.

2. THE IMPACT OF ANCHOR TEXT ON SEO

Anchor Text is an important part because it strongly affects the SEO On-page and Off-page strategy, as well as user experience.

2.1 Backlinks

Backlinks are one of Google’s top 3 ranking factors. Links returned from high-quality Websites, Blogs, Forums, and Social Networks help establish higher credibility and authority than low-quality Websites.

Not only that, Backlinks also convey intent, context, and relevance from one Website to another through Anchor Text. This helps search engines understand the content of the Website and how it relates to other Websites.

2.2 Internal links

Internal Links leverage the power of Anchor Text to help search engines understand the connections between Web pages on your Website. The most important factor in internal linking is controlling Anchor Text. This means you can change the keyword each time you link back to the page to maximize relevance and context.

For example: To link to SEO Services ADSMO will diversify keyword phrases such as:

• Overall SEO Services
• Building an SEO strategy
• SEO Plan
• Website Optimization Solutions
• SEO Consulting

2.3 User Experience

User Experience has become an ingrained part of SEO. Anchor Text simplifies the user experience by guiding and managing the decision-making process. Anchor Text helps users understand what the content is about and quickly determine whether or not they want to “Learn More”.

3. 10 COMMON TYPES OF ANCHOR TEXT

Understanding 10 common types of Anchor Text will help you build a more natural Internal Links and Backlinks strategy.

3.1 Brand Anchor Text

Anchor Text contains the brand name or brand keyword, has a high level of safety and is widely used to enhance brand recognition.

Example example:

• ADSMO
• ADSMO Total Digital Marketing Solution

3.2 General Anchor Text

General Anchor Text is the most popular and widely used today, often similar to CTA.

Example:

• Learn more
• Here

3.3 Anchor Text link bare

Or Anchor Text URL, is considered safe by Google. You just need to copy the entire URL of the website, readers will see the link directly.

For example:

• https://adsmo.vn/
• adsmo.vn

3.4 Anchor Text image

You will insert the link into the image, when users click on the image, they will be redirected to the landing page. Google will use the text in the Alt attribute as Anchor Text.

3.5 Keyword + Brand Anchor Text

A safe way to diversify your Anchor Text list more naturally, helping to develop brand identity effectively.

Example:

• ADSMO SEO Service
• Make ADSMO advertising video

3.6 Exact Anchor Text

In fact, it is the specific keyword you are targeting.

For example:

• SEO Services
• Website Design

3.7 Partial Match Anchor Text

Include variations of the target keyword combined with generic phrases and stop words (the, this, of, for,…)

Example:

• Learn about professional SEO services now
• Professional Website Design for Business

3.8 Related Anchor Text

Use variations of keywords and do not contain the exact keyword that needs SEO.

Example:

• Optimize SEO for search engines
• Achieve high rankings in Google search results

3.9 Random Anchor Text

Similar to general Anchor Text, it does not contain any specific keywords. However, random Anchor Text is not intended as a CTA.

For example:

• According to this study
• Latest Posts

3.10 Long-tail Anchor Text

Is a variation of Partial Match Anchor Text but is more extended and longer, also including descriptive, generic or branded phrases.

For example:

• The most effective way to increase website ranking on Google
• Designing a beautiful, professional website helps businesses effectively boost revenue

>>> Effective keyword SEO service at ADSMO

4. 3 PRINCIPLES OF USING ANCHOR TEXT TO REMEMBER

The following 3 principles of using Anchor Text will help achieve your SEO goals.

4.1 Short, concise Anchor Text

Although there is no specific limit on the length but the shorter and more concise the Anchor Text, the better. You need to keep two factors in mind:

• How to optimize the description of the linked page to be concise and short?
• What words or phrases will motivate readers to click on the link.

4.2 Relevance of the target page

Links that point to content that is relevant to the topic of the source page are likely to send stronger signals than links that point to unrelated content. This improves the rankings of both the source page and the linked-to page. Relevance is determined by:

• The topic of the source page and the linked page
• The content of the Anchor Text on the source page

4.3 Keyword density

With the Penguin algorithm update in 2012, Google started to look more closely at the keywords in the Anchor Text. If there are too many links with the same Anchor Text content pointing to your website, Google will be suspicious and will not be considered as natural links. The same is true for internal links.

ADSMO believes that the information in this article will become useful knowledge to help you achieve great SEO results on search engines. For effective and safe SEO advice and support, please contact ADSMO immediately via Hotline 0356.105.388.