Dynamic Ads: The Secret to Exploding Sales on Facebook

When advertising is everywhere on the internet, social network users, especially Facebook users, tend to ignore or feel “annoyed” when encountering ads. The current problem for businesses is to make efforts to promote their products and brands more skillfully. That’s why many forms of Facebook advertising have been born, including Dynamic Ads. This is the best form of Facebook Ads to reach many suitable target customers while limiting the impact on user experience.

Currently, many people still misunderstand Dynamic Ads. First, the most important thing, let’s clarify What is Dynamics Ads??

1. What is Dynamic Ads? Things you need to know

According to Facebook for Business, dynamic ads are just like other ads on Facebook, Instagram, Messenger, and Audience Network. However, instead of creating a separate ad for each product, you create an ad template that automatically uses images and details from your feed for the products you want to promote. Dynamic ads use the Facebook Pixel or Facebook SDK to show ads to people who have shown interest in your business website.

Simply put, Facebook dynamic ads are a way for businesses to create custom ad content for their audience without having to go through the steps of building Remarketing on Facebook. The only thing businesses need to do is create a common template, the browser will automatically pull images and content from the data warehouse to create an ad template.

Dynamic Ads track user behavior to create a customized ad experience. These are products that users have viewed, added to cart or ordered. Therefore, it can automatically change the content and advertising methods to suit the needs and interests of target customers at each time.

1.1 Dynamic Ads placement locations

Dynamic remarketing ads often appear in the following locations:

•  Facebook

+ Feed

+ Right column

+ Marketplace

•  Instagram

+ Feed

+ Story

•  Audience Network

+ Native ads, banner ads and interstitial ads

•  Facebook Messenger

+ Home

1.2 Are Facebook Dynamic Ads Right for Your Business?

Dynamic remarketing ads on Facebook are best suited for retail businesses that want to promote multiple products at once. To decide whether your business should run Dynamic Ads or not, we can rely on the quantity and characteristics of the products.

• For businesses with less than 10 products and most of them have the same characteristics, the most suitable form of advertising is Carousel Ads. Carousel ads can display from 2 to 10 images.
• For businesses with 10 to 20 products with similar characteristics, in this case, businesses can only choose to run Carousel Ads with the most prominent items.
• Businesses that should run Dynamic Ads are usually businesses with more than 20 products or from 10 products with diverse designs.

2. Benefits of Dynamic Ads for businesses

2.1 Reach the right potential customers

By using Dynamic Ads, businesses can accurately identify target customers. These are people who are most interested in the products on your website.

2.2 Optimize advertising costs

Instead of spending money and time creating individual advertising campaigns for each product, you also have to ensure that they are suitable for the needs of each customer. Why don’t you run dynamic ads? Dynamic Ads only reach customers who have interacted with the business’s products and website. Ensure businesses save on unnecessary advertising costs.

Return on ad spend (ROAS) is also improved thanks to data on Facebook Pixel that helps Dynamic Ads target the right audience, improving purchase conversion rates.

2.3 Complete the sales process

Dynamic Ads have the ability to retarget users who have visited a business’s website or mobile app. They will then be reminded of items they viewed but did not purchase.

2.4 Personalized Ads

Today, all ads must be relevant to the user, otherwise businesses are just wasting money and making customers wary of their brand.

Dynamic Ads target customers who have a genuine interest in the product. The products presented to each potential customer are also different after being personalized according to their behavior. It can be said that dynamic remarketing ads are the perfect personalized bridge between customers and products.

3. 7 tips to optimize Facebook Dynamic Ads

To ensure that your business’s advertising campaign is on the right track. Here are 7 tips to help dynamic ads always be optimized to bring effective sales.

• Fully updated and accurate product catalog: Dynamic Ads uses data directly on the website. At the same time, it is also related to the user experience on the website. Therefore, make sure the product is updated and has a full description (product information, price, …)
• Check Analytics regularly, adjust the budget: Do not waste advertising spending on ineffective products. Adjust your budget or remove these items from your ad campaign.
• Mobile-friendly images: Facebook’s mobile users are growing. Make sure your ad images are high-quality and attractive when displayed on mobile devices.

• Customize ads: Customize ads according to special occasions (Christmas, New Year, Black Friday, ..), according to the logo, and typical colors of the brand. Or you can refresh your ad by adding a price, changing the font, size, etc.
• Check multilingual options: If you want to develop foreign markets, create multilingual dynamic ads.
• If possible, use animations: GIFs will help you show multiple angles of the product, including close-ups.
• Check Facebook Pixel regularly: To ensure you always closely monitor the conversion rate from Facebook ads to your website you.

4. Applying Facebook Dynamic Ads to some fields

In addition to online retail services, Dynamic Ads on Facebook are also applied to other fields, typically the tourism and real estate industries.

4.1 Facebook Dynamic Ads for tourism

Dynamic ads for the tourism industry help businesses personalize ads for users on Facebook, Instagram and Audience Network who are planning a trip.

Top travel companies are increasingly using Facebook advertising, especially dynamic ads, to reach potential customers who visited their website but left before booking.

Dynamic ads are closely linked to user interest levels, driving higher conversion rates and ROAS than regular Retargeting Ads.

4.2 Facebook Dynamic Ads for Real Estate

Facebook Dynamic Ads for Real Estate will provide information about location, rooms, price, availability to anyone who has browsed the business’s real estate website or app.

Facebook Real Estate Ads will retarget users who are searching for homes or apartments from the business’s app or website.

To ensure that your marketing attracts viewers, each advertised property must include the most detailed information about images, price, property type, number of rooms, age, amenities, for sale or rent.

Dynamic Ads for real estate is not only a means of automatically advertising real estate on Facebook, but also a tool for businesses to track other information related to the real estate that potential buyers have searched for such as price range, neighborhood.

Dynamic Ads is a great product marketing solution for current Online Marketing campaigns. If you have any needs, please contact ADSMO for effective service consultation and cost optimization.

• References: Lead Ads Advertising